Ultimate guide to Facebook advertising /:
"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nua...
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Irvine, CA :
Entrepreneur Press,
[2020]
|
Ausgabe: | Fourth edition. |
Schriftenreihe: | Entrepreneur magazine's ultimate guides
|
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | "Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight"-- |
Beschreibung: | Includes index. |
Beschreibung: | 1 online resource : illustrations, maps. |
ISBN: | 9781613084311 1613084315 |
Internformat
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245 | 1 | 0 | |a Ultimate guide to Facebook advertising / |c Perry Marshall, Bob Regnerus, Thomas Meloche. |
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520 | |a "Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight"-- |c Provided by publisher. | ||
588 | |a Description based on online resource; title from digital title page (viewed on November 30, 2020). | ||
630 | 0 | 0 | |a Facebook (Electronic resource) |0 http://id.loc.gov/authorities/names/n2007076967 |
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author | Marshall, Perry, 1969- Regnerus, Bob Meloche, Tom |
author_GND | http://id.loc.gov/authorities/names/n2008037604 http://id.loc.gov/authorities/names/no00040072 |
author_facet | Marshall, Perry, 1969- Regnerus, Bob Meloche, Tom |
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building | Verbundindex |
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callnumber-first | H - Social Science |
callnumber-label | HF6146 |
callnumber-raw | HF6146.I58 M364 2020 |
callnumber-search | HF6146.I58 M364 2020 |
callnumber-sort | HF 46146 I58 M364 42020 |
callnumber-subject | HF - Commerce |
collection | ZDB-4-EBU |
ctrlnum | (OCoLC)1191456991 |
dewey-full | 659.14/4 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.14/4 |
dewey-search | 659.14/4 |
dewey-sort | 3659.14 14 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | Fourth edition. |
format | Electronic eBook |
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spelling | Marshall, Perry, 1969- author. Ultimate guide to Facebook advertising / Perry Marshall, Bob Regnerus, Thomas Meloche. Fourth edition. Irvine, CA : Entrepreneur Press, [2020] 1 online resource : illustrations, maps. text txt rdacontent computer n rdamedia online resource nc rdacarrier Entrepreneur magazine's ultimate guides Includes index. "Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight"-- Provided by publisher. Description based on online resource; title from digital title page (viewed on November 30, 2020). Facebook (Electronic resource) http://id.loc.gov/authorities/names/n2007076967 Facebook (Electronic resource) fast Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Publicité sur Internet. Internet advertising fast Regnerus, Bob, author. http://id.loc.gov/authorities/names/n2008037604 Meloche, Tom, author. http://id.loc.gov/authorities/names/no00040072 has work: Ultimate guide to Facebook advertising (Text) https://id.oclc.org/worldcat/entity/E39PD3d6Ck6xkPhkqYK8XtyHVK https://id.oclc.org/worldcat/ontology/hasWork Print version: Marshall, Perry, 1969- Ultimate guide to Facebook advertising. Fourth edition. Irvine, CA : Entrepreneur Press, [2020] 9781613084311 (DLC) 2020037826 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2647988 Volltext |
spellingShingle | Marshall, Perry, 1969- Regnerus, Bob Meloche, Tom Ultimate guide to Facebook advertising / Facebook (Electronic resource) http://id.loc.gov/authorities/names/n2007076967 Facebook (Electronic resource) fast Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Publicité sur Internet. Internet advertising fast |
subject_GND | http://id.loc.gov/authorities/names/n2007076967 http://id.loc.gov/authorities/subjects/sh94006992 |
title | Ultimate guide to Facebook advertising / |
title_auth | Ultimate guide to Facebook advertising / |
title_exact_search | Ultimate guide to Facebook advertising / |
title_full | Ultimate guide to Facebook advertising / Perry Marshall, Bob Regnerus, Thomas Meloche. |
title_fullStr | Ultimate guide to Facebook advertising / Perry Marshall, Bob Regnerus, Thomas Meloche. |
title_full_unstemmed | Ultimate guide to Facebook advertising / Perry Marshall, Bob Regnerus, Thomas Meloche. |
title_short | Ultimate guide to Facebook advertising / |
title_sort | ultimate guide to facebook advertising |
topic | Facebook (Electronic resource) http://id.loc.gov/authorities/names/n2007076967 Facebook (Electronic resource) fast Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Publicité sur Internet. Internet advertising fast |
topic_facet | Facebook (Electronic resource) Internet advertising. Publicité sur Internet. Internet advertising |
url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2647988 |
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