The Dutch republic and the birth of modern advertising /:
"With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Leiden ; Boston :
Brill,
[2020]
|
| Schriftenreihe: | Library of the written word. Handpress world ;
59. Library of the written word ; 77. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era"-- |
| Beschreibung: | 1 online resource (xvii, 319 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9789004413818 9004413812 |
| ISSN: | 1874-4834 ; |
Internformat
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| 100 | 1 | |a Weduwen, Arthur der, |e author. |0 http://id.loc.gov/authorities/names/n2017026385 | |
| 245 | 1 | 4 | |a The Dutch republic and the birth of modern advertising / |c by Arthur der Weduwen, Andrew Pettegree. |
| 264 | 1 | |a Leiden ; |a Boston : |b Brill, |c [2020] | |
| 300 | |a 1 online resource (xvii, 319 pages) | ||
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| 490 | 1 | |a The handpress world ; |v volume 59 | |
| 490 | 1 | |a Library of the written word, |x 1874-4834 ; |v volume 77 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Newspapers and the birth of advertising -- Newspaper advertising and the book industry -- Profit and opportunity, networks and risk -- Commerce and public information -- No saints and precious few heroes -- Disaster and recovery : advertising in 1672 and the Williamite republic -- The Dutch republic and the future of advertising, I: home thoughts -- The Dutch republic and the future of advertising, II: beyond the Netherlands. | |
| 520 | |a "With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era"-- |c Provided by publisher. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on January 13, 2020). | |
| 650 | 0 | |a Advertising, Newspaper |z Netherlands |x History |y 17th century. | |
| 651 | 0 | |a Netherlands |x Social conditions |y 17th century. | |
| 650 | 6 | |a Publicité dans les journaux |z Pays-Bas |x Histoire |y 17e siècle. | |
| 651 | 6 | |a Pays-Bas |x Conditions sociales |y 17e siècle. | |
| 650 | 7 | |a Advertising, Newspaper |2 fast | |
| 650 | 7 | |a Social conditions |2 fast | |
| 651 | 7 | |a Netherlands |2 fast | |
| 648 | 7 | |a 1600-1699 |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 700 | 1 | |a Pettegree, Andrew, |e author. |0 http://id.loc.gov/authorities/names/n85374511 | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1124799116 |
|---|---|
| _version_ | 1816796935632191488 |
| adam_text | |
| any_adam_object | |
| author | Weduwen, Arthur der Pettegree, Andrew |
| author_GND | http://id.loc.gov/authorities/names/n2017026385 http://id.loc.gov/authorities/names/n85374511 |
| author_facet | Weduwen, Arthur der Pettegree, Andrew |
| author_role | aut aut |
| author_sort | Weduwen, Arthur der |
| author_variant | a d w ad adw a p ap |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF6105 |
| callnumber-raw | HF6105.N4 W43 2020 |
| callnumber-search | HF6105.N4 W43 2020 |
| callnumber-sort | HF 46105 N4 W43 42020 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Newspapers and the birth of advertising -- Newspaper advertising and the book industry -- Profit and opportunity, networks and risk -- Commerce and public information -- No saints and precious few heroes -- Disaster and recovery : advertising in 1672 and the Williamite republic -- The Dutch republic and the future of advertising, I: home thoughts -- The Dutch republic and the future of advertising, II: beyond the Netherlands. |
| ctrlnum | (OCoLC)1124799116 |
| dewey-full | 659.13/20949209032 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/20949209032 |
| dewey-search | 659.13/20949209032 |
| dewey-sort | 3659.13 1120949209032 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | 1600-1699 fast |
| era_facet | 1600-1699 |
| format | Electronic eBook |
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| genre | History fast |
| genre_facet | History |
| geographic | Netherlands Social conditions 17th century. Pays-Bas Conditions sociales 17e siècle. Netherlands fast |
| geographic_facet | Netherlands Social conditions 17th century. Pays-Bas Conditions sociales 17e siècle. Netherlands |
| id | ZDB-4-EBU-on1124799116 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:35Z |
| institution | BVB |
| isbn | 9789004413818 9004413812 |
| issn | 1874-4834 ; |
| language | English |
| lccn | 2019046038 |
| oclc_num | 1124799116 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xvii, 319 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Brill, |
| record_format | marc |
| series | Library of the written word. Handpress world ; Library of the written word ; |
| series2 | The handpress world ; Library of the written word, |
| spelling | Weduwen, Arthur der, author. http://id.loc.gov/authorities/names/n2017026385 The Dutch republic and the birth of modern advertising / by Arthur der Weduwen, Andrew Pettegree. Leiden ; Boston : Brill, [2020] 1 online resource (xvii, 319 pages) text txt rdacontent computer n rdamedia online resource nc rdacarrier The handpress world ; volume 59 Library of the written word, 1874-4834 ; volume 77 Includes bibliographical references and index. Newspapers and the birth of advertising -- Newspaper advertising and the book industry -- Profit and opportunity, networks and risk -- Commerce and public information -- No saints and precious few heroes -- Disaster and recovery : advertising in 1672 and the Williamite republic -- The Dutch republic and the future of advertising, I: home thoughts -- The Dutch republic and the future of advertising, II: beyond the Netherlands. "With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era"-- Provided by publisher. Online resource; title from digital title page (viewed on January 13, 2020). Advertising, Newspaper Netherlands History 17th century. Netherlands Social conditions 17th century. Publicité dans les journaux Pays-Bas Histoire 17e siècle. Pays-Bas Conditions sociales 17e siècle. Advertising, Newspaper fast Social conditions fast Netherlands fast 1600-1699 fast History fast Pettegree, Andrew, author. http://id.loc.gov/authorities/names/n85374511 Print version: Weduwen, Arthur der. Dutch republic and the birth of modern advertising. Leiden ; Boston : Brill, [2020] 9789004413801 (DLC) 2019046037 Library of the written word. Handpress world ; 59. http://id.loc.gov/authorities/names/no2007139860 Library of the written word ; 77. http://id.loc.gov/authorities/names/no2007139859 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2331254 Volltext |
| spellingShingle | Weduwen, Arthur der Pettegree, Andrew The Dutch republic and the birth of modern advertising / Library of the written word. Handpress world ; Library of the written word ; Newspapers and the birth of advertising -- Newspaper advertising and the book industry -- Profit and opportunity, networks and risk -- Commerce and public information -- No saints and precious few heroes -- Disaster and recovery : advertising in 1672 and the Williamite republic -- The Dutch republic and the future of advertising, I: home thoughts -- The Dutch republic and the future of advertising, II: beyond the Netherlands. Advertising, Newspaper Netherlands History 17th century. Publicité dans les journaux Pays-Bas Histoire 17e siècle. Advertising, Newspaper fast Social conditions fast |
| title | The Dutch republic and the birth of modern advertising / |
| title_auth | The Dutch republic and the birth of modern advertising / |
| title_exact_search | The Dutch republic and the birth of modern advertising / |
| title_full | The Dutch republic and the birth of modern advertising / by Arthur der Weduwen, Andrew Pettegree. |
| title_fullStr | The Dutch republic and the birth of modern advertising / by Arthur der Weduwen, Andrew Pettegree. |
| title_full_unstemmed | The Dutch republic and the birth of modern advertising / by Arthur der Weduwen, Andrew Pettegree. |
| title_short | The Dutch republic and the birth of modern advertising / |
| title_sort | dutch republic and the birth of modern advertising |
| topic | Advertising, Newspaper Netherlands History 17th century. Publicité dans les journaux Pays-Bas Histoire 17e siècle. Advertising, Newspaper fast Social conditions fast |
| topic_facet | Advertising, Newspaper Netherlands History 17th century. Netherlands Social conditions 17th century. Publicité dans les journaux Pays-Bas Histoire 17e siècle. Pays-Bas Conditions sociales 17e siècle. Advertising, Newspaper Social conditions Netherlands History |
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