Consumer marketing 2020-2021 /:
"Consumer Marketing 2020-2021 focuses on the consumer marketplace from a marketer's perspective and assesses marketing activities by companies that sell products and services of all types to the consumer."--Publisher
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2020]
|
| Edition: | 6th edition. |
| Series: | RKMA market research handbook series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Consumer Marketing 2020-2021 focuses on the consumer marketplace from a marketer's perspective and assesses marketing activities by companies that sell products and services of all types to the consumer."--Publisher |
| Physical Description: | 1 online resource (313 pages) |
| Bibliography: | Includes bibliographical references (pages 304-313). |
| ISBN: | 9781577832836 9781577832775 1577832779 1577832833 |
| ISSN: | 2472-4920 |
Staff View
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Consumer marketing 2020-2021 / |c by Richard K. Miller and Kelli Washington. |
| 250 | |a 6th edition. | ||
| 264 | 1 | |a Miramar, FL : |b Richard K. Miller & Associates, |c [2020] | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (313 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a RKMA market research handbook series, |x 2472-4920 | |
| 504 | |a Includes bibliographical references (pages 304-313). | ||
| 505 | 0 | 0 | |g PART I. |t OVERVIEW -- |g 1. |t Consumer Marketing -- |g 2. |t Market Research -- |g 3. |t B2C Marketing Benchmarks. |
| 505 | 8 | 0 | |g PART II. |t ADVERTISING -- |g 4. |t Advertising Spending -- |g 5. |t Consumer Response To Advertising -- |g 6. |t In-Cinema Advertising -- |g 7. |t Magazine Advertising -- |g 8. |t Newspaper Advertising -- |g 9. |t Out-Of-Home Advertising -- |g 10. |t Radio Advertising -- |g 11. |t Television Advertising -- |g 12. |t Top Advertisers -- |g 13. |t Top Advertising Agencies. |
| 505 | 8 | 0 | |g PART III. |t DIGITAL MARKETING -- |g 14. |t Digital Advertising -- |g 15. |t Consumer Response To Digital Ads -- |g 16. |t Email -- |g 17. |t Mobile Marketing -- |g 18. |t Search -- |g 19. |t Voice Search -- |g 20. |t Social Media Marketing -- |g 21. |t Digital Video Advertising -- |g 22. |t Digital Place-Based Video Advertising -- |g 23. |t Digital Audio Advertising -- |g 24. |t Website Strategy. |
| 505 | 8 | 0 | |g PART IV. |t MARKETING FOCUS -- |g 25. |t Generational Marketing -- |g 26. |t Gender-Specific Marketing -- |g 27. |t Hispanic Marketing. |
| 505 | 8 | 0 | |g PART V. |t ANALYSES -- |g 28. |t Artificial Intelligence In Marketing -- |g 29. |t Branding -- |g 30. |t Buy American Initiatives -- |g 31. |t Buy Local Initiatives -- |g 32. |t Cause Marketing -- |g 33. |t Celebrity Endorsements -- |g 34. |t Content Marketing -- |g 35. |t Coupons -- |g 36. |t Customer Analytics -- |g 37. |t Customer Communications -- |g 38. |t Customer Relationship Management -- |g 39. |t Customer Retention -- |g 40. |t Customer Service -- |g 41. |t Data-Driven Marketing -- |g 42. |t Direct Marketing -- |g 43. |t Direct Selling -- |g 44. |t Engagement -- |g 45. |t Event & Experiential Marketing -- |g 46. |t Green Marketing -- |g 47. |t In-Store Tracking -- |g 48. |t Influencer Marketing -- |g 49. |t Local Marketing -- |g 50. |t Location-Based Marketing -- |g 51. |t Loyalty Programs -- |g 52. |t Naming Rights -- |g 53. |t Native Advertising -- |g 54. |t Online Tracking -- |g 55. |t Personalization -- |g 56. |t Pricing -- |g 57. |t Programmatic Advertising -- |g 58. |t Promotions -- |g 59. |t Psychographic Segmentation -- |g 60. |t Shopper [In-Store] Marketing -- |g 61. |t Small- And Medium-Sized Business Advertising & Marketing -- |g 62. |t Sponsorships -- |g 63. |t The Shopping Experience -- In-Store -- |g 64. |t The Shopping Experience -- Online -- |g 65. |t The Shopping Experience -- Omnichannel. |
| 505 | 8 | 0 | |g Appendix A. |t Academic Centers -- |g Appendix B. |t Analysts -- |g Appendix C. |t Associations -- |g Appendix D. |t Marketing Blogs -- |g Appendix E. |t Marketing Technology Vendors -- |g Appendix F. |t Online Resources -- |g Appendix G. |t Periodicals. |
| 588 | 0 | |a Online resource; title from PDF title page (RKMA, viewed August 28, 2019). | |
| 520 | |a "Consumer Marketing 2020-2021 focuses on the consumer marketplace from a marketer's perspective and assesses marketing activities by companies that sell products and services of all types to the consumer."--Publisher | ||
| 588 | 0 | |a Print version record. | |
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| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 http://id.loc.gov/authorities/names/no2005063670 |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_role | aut aut |
| author_sort | Miller, Richard K. 1946- |
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| contents | OVERVIEW -- Consumer Marketing -- Market Research -- B2C Marketing Benchmarks. ADVERTISING -- Advertising Spending -- Consumer Response To Advertising -- In-Cinema Advertising -- Magazine Advertising -- Newspaper Advertising -- Out-Of-Home Advertising -- Radio Advertising -- Television Advertising -- Top Advertisers -- Top Advertising Agencies. DIGITAL MARKETING -- Digital Advertising -- Consumer Response To Digital Ads -- Email -- Mobile Marketing -- Search -- Voice Search -- Social Media Marketing -- Digital Video Advertising -- Digital Place-Based Video Advertising -- Digital Audio Advertising -- Website Strategy. MARKETING FOCUS -- Generational Marketing -- Gender-Specific Marketing -- Hispanic Marketing. ANALYSES -- Artificial Intelligence In Marketing -- Branding -- Buy American Initiatives -- Buy Local Initiatives -- Cause Marketing -- Celebrity Endorsements -- Content Marketing -- Coupons -- Customer Analytics -- Customer Communications -- Customer Relationship Management -- Customer Retention -- Customer Service -- Data-Driven Marketing -- Direct Marketing -- Direct Selling -- Engagement -- Event & Experiential Marketing -- Green Marketing -- In-Store Tracking -- Influencer Marketing -- Local Marketing -- Location-Based Marketing -- Loyalty Programs -- Naming Rights -- Native Advertising -- Online Tracking -- Personalization -- Pricing -- Programmatic Advertising -- Promotions -- Psychographic Segmentation -- Shopper [In-Store] Marketing -- Small- And Medium-Sized Business Advertising & Marketing -- Sponsorships -- The Shopping Experience -- In-Store -- The Shopping Experience -- Online -- The Shopping Experience -- Omnichannel. Academic Centers -- Analysts -- Associations -- Marketing Blogs -- Marketing Technology Vendors -- Online Resources -- Periodicals. |
| ctrlnum | (OCoLC)1114291127 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6th edition. |
| format | Electronic eBook |
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V.</subfield><subfield code="t">ANALYSES --</subfield><subfield code="g">28.</subfield><subfield code="t">Artificial Intelligence In Marketing --</subfield><subfield code="g">29.</subfield><subfield code="t">Branding --</subfield><subfield code="g">30.</subfield><subfield code="t">Buy American Initiatives --</subfield><subfield code="g">31.</subfield><subfield code="t">Buy Local Initiatives --</subfield><subfield code="g">32.</subfield><subfield code="t">Cause Marketing --</subfield><subfield code="g">33.</subfield><subfield code="t">Celebrity Endorsements --</subfield><subfield code="g">34.</subfield><subfield code="t">Content Marketing --</subfield><subfield code="g">35.</subfield><subfield code="t">Coupons --</subfield><subfield code="g">36.</subfield><subfield code="t">Customer Analytics --</subfield><subfield code="g">37.</subfield><subfield code="t">Customer Communications --</subfield><subfield code="g">38.</subfield><subfield code="t">Customer Relationship Management --</subfield><subfield code="g">39.</subfield><subfield code="t">Customer Retention --</subfield><subfield code="g">40.</subfield><subfield code="t">Customer Service --</subfield><subfield code="g">41.</subfield><subfield code="t">Data-Driven Marketing --</subfield><subfield code="g">42.</subfield><subfield code="t">Direct Marketing --</subfield><subfield code="g">43.</subfield><subfield code="t">Direct Selling --</subfield><subfield code="g">44.</subfield><subfield code="t">Engagement --</subfield><subfield code="g">45.</subfield><subfield code="t">Event & Experiential Marketing --</subfield><subfield code="g">46.</subfield><subfield code="t">Green Marketing --</subfield><subfield code="g">47.</subfield><subfield code="t">In-Store Tracking --</subfield><subfield code="g">48.</subfield><subfield code="t">Influencer Marketing --</subfield><subfield code="g">49.</subfield><subfield code="t">Local Marketing --</subfield><subfield code="g">50.</subfield><subfield code="t">Location-Based Marketing --</subfield><subfield code="g">51.</subfield><subfield code="t">Loyalty Programs --</subfield><subfield code="g">52.</subfield><subfield code="t">Naming Rights --</subfield><subfield code="g">53.</subfield><subfield code="t">Native Advertising --</subfield><subfield code="g">54.</subfield><subfield code="t">Online Tracking --</subfield><subfield code="g">55.</subfield><subfield code="t">Personalization --</subfield><subfield code="g">56.</subfield><subfield code="t">Pricing --</subfield><subfield code="g">57.</subfield><subfield code="t">Programmatic Advertising --</subfield><subfield code="g">58.</subfield><subfield code="t">Promotions --</subfield><subfield code="g">59.</subfield><subfield code="t">Psychographic Segmentation --</subfield><subfield code="g">60.</subfield><subfield code="t">Shopper [In-Store] Marketing --</subfield><subfield code="g">61.</subfield><subfield code="t">Small- And Medium-Sized Business Advertising & Marketing --</subfield><subfield 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| genre | Statistics https://id.nlm.nih.gov/mesh/D020500 Handbook https://id.nlm.nih.gov/mesh/D020479 handbooks. aat Handbooks and manuals fast Statistics fast Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistiques. rvmgf Guides et manuels. rvmgf |
| genre_facet | Statistics Handbook handbooks. Handbooks and manuals Statistics. Handbooks and manuals. Statistiques. Guides et manuels. |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBU-on1114291127 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:28:08Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n87125747 |
| isbn | 9781577832836 9781577832775 1577832779 1577832833 |
| issn | 2472-4920 |
| language | English |
| oclc_num | 1114291127 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (313 pages) |
| psigel | ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Richard K. Miller & Associates, |
| record_format | marc |
| series | RKMA market research handbook series. |
| series2 | RKMA market research handbook series, |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Consumer marketing 2020-2021 / by Richard K. Miller and Kelli Washington. 6th edition. Miramar, FL : Richard K. Miller & Associates, [2020] ©2020 1 online resource (313 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier RKMA market research handbook series, 2472-4920 Includes bibliographical references (pages 304-313). PART I. OVERVIEW -- 1. Consumer Marketing -- 2. Market Research -- 3. B2C Marketing Benchmarks. PART II. ADVERTISING -- 4. Advertising Spending -- 5. Consumer Response To Advertising -- 6. In-Cinema Advertising -- 7. Magazine Advertising -- 8. Newspaper Advertising -- 9. Out-Of-Home Advertising -- 10. Radio Advertising -- 11. Television Advertising -- 12. Top Advertisers -- 13. Top Advertising Agencies. PART III. DIGITAL MARKETING -- 14. Digital Advertising -- 15. Consumer Response To Digital Ads -- 16. Email -- 17. Mobile Marketing -- 18. Search -- 19. Voice Search -- 20. Social Media Marketing -- 21. Digital Video Advertising -- 22. Digital Place-Based Video Advertising -- 23. Digital Audio Advertising -- 24. Website Strategy. PART IV. MARKETING FOCUS -- 25. Generational Marketing -- 26. Gender-Specific Marketing -- 27. Hispanic Marketing. PART V. ANALYSES -- 28. Artificial Intelligence In Marketing -- 29. Branding -- 30. Buy American Initiatives -- 31. Buy Local Initiatives -- 32. Cause Marketing -- 33. Celebrity Endorsements -- 34. Content Marketing -- 35. Coupons -- 36. Customer Analytics -- 37. Customer Communications -- 38. Customer Relationship Management -- 39. Customer Retention -- 40. Customer Service -- 41. Data-Driven Marketing -- 42. Direct Marketing -- 43. Direct Selling -- 44. Engagement -- 45. Event & Experiential Marketing -- 46. Green Marketing -- 47. In-Store Tracking -- 48. Influencer Marketing -- 49. Local Marketing -- 50. Location-Based Marketing -- 51. Loyalty Programs -- 52. Naming Rights -- 53. Native Advertising -- 54. Online Tracking -- 55. Personalization -- 56. Pricing -- 57. Programmatic Advertising -- 58. Promotions -- 59. Psychographic Segmentation -- 60. Shopper [In-Store] Marketing -- 61. Small- And Medium-Sized Business Advertising & Marketing -- 62. Sponsorships -- 63. The Shopping Experience -- In-Store -- 64. The Shopping Experience -- Online -- 65. The Shopping Experience -- Omnichannel. Appendix A. Academic Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Marketing Blogs -- Appendix E. Marketing Technology Vendors -- Appendix F. Online Resources -- Appendix G. Periodicals. Online resource; title from PDF title page (RKMA, viewed August 28, 2019). "Consumer Marketing 2020-2021 focuses on the consumer marketplace from a marketer's perspective and assesses marketing activities by companies that sell products and services of all types to the consumer."--Publisher Print version record. Marketing United States. Marketing United States Statistics. Marketing États-Unis. Marketing États-Unis Statistiques. Marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Statistics https://id.nlm.nih.gov/mesh/D020500 Handbook https://id.nlm.nih.gov/mesh/D020479 handbooks. aat Handbooks and manuals fast Statistics fast Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistiques. rvmgf Guides et manuels. rvmgf Washington, Kelli D., author. http://id.loc.gov/authorities/names/no2005063670 Richard K. Miller & Associates, issuing body, publisher. http://id.loc.gov/authorities/names/n87125747 has work: Consumer marketing 2020-2021 (Text) https://id.oclc.org/worldcat/entity/E39PCH3HwGRhjXbQ6RYgW6wkCP https://id.oclc.org/worldcat/ontology/hasWork RKMA market research handbook series. http://id.loc.gov/authorities/names/no2014097631 |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Consumer marketing 2020-2021 / RKMA market research handbook series. OVERVIEW -- Consumer Marketing -- Market Research -- B2C Marketing Benchmarks. ADVERTISING -- Advertising Spending -- Consumer Response To Advertising -- In-Cinema Advertising -- Magazine Advertising -- Newspaper Advertising -- Out-Of-Home Advertising -- Radio Advertising -- Television Advertising -- Top Advertisers -- Top Advertising Agencies. DIGITAL MARKETING -- Digital Advertising -- Consumer Response To Digital Ads -- Email -- Mobile Marketing -- Search -- Voice Search -- Social Media Marketing -- Digital Video Advertising -- Digital Place-Based Video Advertising -- Digital Audio Advertising -- Website Strategy. MARKETING FOCUS -- Generational Marketing -- Gender-Specific Marketing -- Hispanic Marketing. ANALYSES -- Artificial Intelligence In Marketing -- Branding -- Buy American Initiatives -- Buy Local Initiatives -- Cause Marketing -- Celebrity Endorsements -- Content Marketing -- Coupons -- Customer Analytics -- Customer Communications -- Customer Relationship Management -- Customer Retention -- Customer Service -- Data-Driven Marketing -- Direct Marketing -- Direct Selling -- Engagement -- Event & Experiential Marketing -- Green Marketing -- In-Store Tracking -- Influencer Marketing -- Local Marketing -- Location-Based Marketing -- Loyalty Programs -- Naming Rights -- Native Advertising -- Online Tracking -- Personalization -- Pricing -- Programmatic Advertising -- Promotions -- Psychographic Segmentation -- Shopper [In-Store] Marketing -- Small- And Medium-Sized Business Advertising & Marketing -- Sponsorships -- The Shopping Experience -- In-Store -- The Shopping Experience -- Online -- The Shopping Experience -- Omnichannel. Academic Centers -- Analysts -- Associations -- Marketing Blogs -- Marketing Technology Vendors -- Online Resources -- Periodicals. Marketing United States. Marketing United States Statistics. Marketing États-Unis. Marketing États-Unis Statistiques. Marketing fast |
| subject_GND | https://id.nlm.nih.gov/mesh/D020500 https://id.nlm.nih.gov/mesh/D020479 http://id.loc.gov/authorities/genreForms/gf2014026181 http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Consumer marketing 2020-2021 / |
| title_alt | OVERVIEW -- Consumer Marketing -- Market Research -- B2C Marketing Benchmarks. ADVERTISING -- Advertising Spending -- Consumer Response To Advertising -- In-Cinema Advertising -- Magazine Advertising -- Newspaper Advertising -- Out-Of-Home Advertising -- Radio Advertising -- Television Advertising -- Top Advertisers -- Top Advertising Agencies. DIGITAL MARKETING -- Digital Advertising -- Consumer Response To Digital Ads -- Email -- Mobile Marketing -- Search -- Voice Search -- Social Media Marketing -- Digital Video Advertising -- Digital Place-Based Video Advertising -- Digital Audio Advertising -- Website Strategy. MARKETING FOCUS -- Generational Marketing -- Gender-Specific Marketing -- Hispanic Marketing. ANALYSES -- Artificial Intelligence In Marketing -- Branding -- Buy American Initiatives -- Buy Local Initiatives -- Cause Marketing -- Celebrity Endorsements -- Content Marketing -- Coupons -- Customer Analytics -- Customer Communications -- Customer Relationship Management -- Customer Retention -- Customer Service -- Data-Driven Marketing -- Direct Marketing -- Direct Selling -- Engagement -- Event & Experiential Marketing -- Green Marketing -- In-Store Tracking -- Influencer Marketing -- Local Marketing -- Location-Based Marketing -- Loyalty Programs -- Naming Rights -- Native Advertising -- Online Tracking -- Personalization -- Pricing -- Programmatic Advertising -- Promotions -- Psychographic Segmentation -- Shopper [In-Store] Marketing -- Small- And Medium-Sized Business Advertising & Marketing -- Sponsorships -- The Shopping Experience -- In-Store -- The Shopping Experience -- Online -- The Shopping Experience -- Omnichannel. Academic Centers -- Analysts -- Associations -- Marketing Blogs -- Marketing Technology Vendors -- Online Resources -- Periodicals. |
| title_auth | Consumer marketing 2020-2021 / |
| title_exact_search | Consumer marketing 2020-2021 / |
| title_full | Consumer marketing 2020-2021 / by Richard K. Miller and Kelli Washington. |
| title_fullStr | Consumer marketing 2020-2021 / by Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Consumer marketing 2020-2021 / by Richard K. Miller and Kelli Washington. |
| title_short | Consumer marketing 2020-2021 / |
| title_sort | consumer marketing 2020 2021 |
| topic | Marketing United States. Marketing United States Statistics. Marketing États-Unis. Marketing États-Unis Statistiques. Marketing fast |
| topic_facet | Marketing United States. Marketing United States Statistics. Marketing États-Unis. Marketing États-Unis Statistiques. Marketing United States Statistics Handbook handbooks. Handbooks and manuals Statistics. Handbooks and manuals. Statistiques. Guides et manuels. |
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