Business-to-business marketing 2020-2021 /:
"Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral ma...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2020]
|
| Edition: | 4th edition. |
| Series: | RKMA market research handbook series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources"--Publisher |
| Physical Description: | 1 online resource (344 pages) |
| Bibliography: | Includes bibliographical references (pages 340-344). |
| ISBN: | 9781577832829 1577832825 |
| ISSN: | 2472-4955 |
Staff View
MARC
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Business-to-business marketing 2020-2021 / |c by Richard K. Miller and Kelli Washington. |
| 250 | |a 4th edition. | ||
| 264 | 1 | |a Miramar, FL : |b Richard K. Miller & Associates, |c [2020] | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (344 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a RKMA market research handbook series, |x 2472-4955 | |
| 588 | 0 | |a Online resource; title from PDF title page (viewed August 27, 2019). | |
| 504 | |a Includes bibliographical references (pages 340-344). | ||
| 505 | 0 | 0 | |g PART I. |t MARKET OVERVIEW -- |g 1. |t Business-To-Business Marketing -- |g 2. |t B2B Spending -- |g 3. |t B2B Media. |
| 505 | 8 | 0 | |g PART II. |t STATE OF B2B MARKETING -- |g 4. |t B2B Marketing Benchmarks -- |g 5. |t B2B Marketing Outlook -- |g 6. |t B2B Marketing Tactics -- |g 7. |t CMO Marketing Strategy -- |g 8. |t Data Management -- |g 9. |t Digital Marketing Strategy -- |g 10. |t Trends In B2B Marketing. |
| 505 | 8 | 0 | |g PART III. |t MARKET LEADERS -- |g 11. |t Top Advertisers -- |g 12. |t Top B2B Agencies -- |g 13. |t Top B2B Brands. |
| 505 | 8 | 0 | |g PART IV. |t MARKET SEGMENTATION -- |g 14. |t Business & Workforce Counts -- |g 15. |t NAICS -- |g 16. |t Distribution Channels -- |g 17. |t Business Directories & Databases -- |g 18. |t Direct Marketing ListS. |
| 505 | 8 | 0 | |g PART V. |t MARKETING & SALES -- |g 19. |t Account-Based Marketing -- |g 20. |t Analytics -- |g 21. |t Attribution -- |g 22. |t Content Marketing -- |g 23. |t Customer Data Platforms -- |g 24. |t Customer Experience -- |g 25. |t Customer Relationship Management -- |g 26. |t Data-Driven Marketing. -- |g 27. |t Direct Marketing -- |g 28. |t Event Marketing -- |g 29. |t Inbound Marketing -- |g 30. |t Lead Generation & Management. -- |g 31. |t Market Research -- |g 32. |t Marketing Automation -- |g 33. |t Networking -- |g 34. |t Personalization -- |g 35. |t Product Marketing -- |g 36. |t Promotional Events -- |g 37. |t Sales -- |g 38. |t Sponsorships. |
| 505 | 8 | 0 | |g PART VI. |t TRADE SHOWS -- |g 39. |t Trade Show Marketing -- |g 40. |t Largest Trade Shows. -- |g 41. |t Convention Centers. |
| 505 | 8 | 0 | |g PART VII. |t DIGITAL MARKETING -- |g 42. |t Digital Marketing Strategy -- |g 43. |t B2B E-Commerce. -- |g 44. |t Email -- |g 45. |t Search -- |g 46. |t Social Media Marketing -- |g 47. |t Video Marketing -- |g 48. |t Website Traffic. |
| 505 | 8 | 0 | |g Appendix A. |t Academic Centers -- |g Appendix B. |t Academic -- MBA Marketing Programs -- |g Appendix C. |t Academic -- PH. D./DBA Marketing Programs -- |g Appendix D. |t Advertising Agencies -- |g Appendix E. |t Analysts -- |g Appendix F. |t Associations -- |g Appendix G. |t B2B Marketing Blogs -- |g Appendix H. |t Marketing Technology Vendors. |
| 520 | |a "Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources"--Publisher | ||
| 650 | 0 | |a Industrial marketing |z United States. | |
| 650 | 0 | |a Industrial marketing |z United States |v Statistics. | |
| 650 | 6 | |a Marketing industriel |z États-Unis. | |
| 650 | 6 | |a Marketing industriel |z États-Unis |v Statistiques. | |
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| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_role | aut aut |
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| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1263 .M56 2020 |
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| contents | MARKET OVERVIEW -- Business-To-Business Marketing -- B2B Spending -- B2B Media. STATE OF B2B MARKETING -- B2B Marketing Benchmarks -- B2B Marketing Outlook -- B2B Marketing Tactics -- CMO Marketing Strategy -- Data Management -- Digital Marketing Strategy -- Trends In B2B Marketing. MARKET LEADERS -- Top Advertisers -- Top B2B Agencies -- Top B2B Brands. MARKET SEGMENTATION -- Business & Workforce Counts -- NAICS -- Distribution Channels -- Business Directories & Databases -- Direct Marketing ListS. MARKETING & SALES -- Account-Based Marketing -- Analytics -- Attribution -- Content Marketing -- Customer Data Platforms -- Customer Experience -- Customer Relationship Management -- Data-Driven Marketing. -- Direct Marketing -- Event Marketing -- Inbound Marketing -- Lead Generation & Management. -- Market Research -- Marketing Automation -- Networking -- Personalization -- Product Marketing -- Promotional Events -- Sales -- Sponsorships. TRADE SHOWS -- Trade Show Marketing -- Largest Trade Shows. -- Convention Centers. DIGITAL MARKETING -- B2B E-Commerce. -- Email -- Search -- Social Media Marketing -- Video Marketing -- Website Traffic. Academic Centers -- Academic -- MBA Marketing Programs -- Academic -- PH. D./DBA Marketing Programs -- Advertising Agencies -- Analysts -- Associations -- B2B Marketing Blogs -- Marketing Technology Vendors. |
| ctrlnum | (OCoLC)1114269668 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4th edition. |
| format | Electronic eBook |
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Relationship Management --</subfield><subfield code="g">26.</subfield><subfield code="t">Data-Driven Marketing. --</subfield><subfield code="g">27.</subfield><subfield code="t">Direct Marketing --</subfield><subfield code="g">28.</subfield><subfield code="t">Event Marketing --</subfield><subfield code="g">29.</subfield><subfield code="t">Inbound Marketing --</subfield><subfield code="g">30.</subfield><subfield code="t">Lead Generation & Management. --</subfield><subfield code="g">31.</subfield><subfield code="t">Market Research --</subfield><subfield code="g">32.</subfield><subfield code="t">Marketing Automation --</subfield><subfield code="g">33.</subfield><subfield code="t">Networking --</subfield><subfield code="g">34.</subfield><subfield code="t">Personalization --</subfield><subfield code="g">35.</subfield><subfield code="t">Product Marketing --</subfield><subfield code="g">36.</subfield><subfield code="t">Promotional Events --</subfield><subfield code="g">37.</subfield><subfield code="t">Sales --</subfield><subfield code="g">38.</subfield><subfield code="t">Sponsorships.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VI.</subfield><subfield code="t">TRADE SHOWS --</subfield><subfield code="g">39.</subfield><subfield code="t">Trade Show Marketing --</subfield><subfield code="g">40.</subfield><subfield code="t">Largest Trade Shows. --</subfield><subfield code="g">41.</subfield><subfield code="t">Convention Centers.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VII.</subfield><subfield code="t">DIGITAL MARKETING --</subfield><subfield code="g">42.</subfield><subfield code="t">Digital Marketing Strategy --</subfield><subfield code="g">43.</subfield><subfield code="t">B2B E-Commerce. --</subfield><subfield code="g">44.</subfield><subfield code="t">Email --</subfield><subfield code="g">45.</subfield><subfield code="t">Search --</subfield><subfield code="g">46.</subfield><subfield code="t">Social Media Marketing --</subfield><subfield code="g">47.</subfield><subfield code="t">Video Marketing --</subfield><subfield code="g">48.</subfield><subfield code="t">Website Traffic.</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">Appendix A.</subfield><subfield code="t">Academic Centers --</subfield><subfield code="g">Appendix B.</subfield><subfield code="t">Academic -- MBA Marketing Programs --</subfield><subfield code="g">Appendix C.</subfield><subfield code="t">Academic -- PH. D./DBA Marketing Programs --</subfield><subfield code="g">Appendix D.</subfield><subfield code="t">Advertising Agencies --</subfield><subfield code="g">Appendix E.</subfield><subfield code="t">Analysts --</subfield><subfield code="g">Appendix F.</subfield><subfield code="t">Associations --</subfield><subfield code="g">Appendix G.</subfield><subfield code="t">B2B Marketing Blogs --</subfield><subfield code="g">Appendix H.</subfield><subfield code="t">Marketing Technology Vendors.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. 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| genre | Handbook https://id.nlm.nih.gov/mesh/D020479 Statistics https://id.nlm.nih.gov/mesh/D020500 handbooks. aat Handbooks and manuals fast Statistics fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Guides et manuels. rvmgf Statistiques. rvmgf |
| genre_facet | Handbook Statistics handbooks. Handbooks and manuals Handbooks and manuals. Statistics. Guides et manuels. Statistiques. |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBU-on1114269668 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-18T14:28:08Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n87125747 |
| isbn | 9781577832829 1577832825 |
| issn | 2472-4955 |
| language | English |
| oclc_num | 1114269668 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (344 pages) |
| psigel | ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Richard K. Miller & Associates, |
| record_format | marc |
| series | RKMA market research handbook series. |
| series2 | RKMA market research handbook series, |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Business-to-business marketing 2020-2021 / by Richard K. Miller and Kelli Washington. 4th edition. Miramar, FL : Richard K. Miller & Associates, [2020] ©2020 1 online resource (344 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier RKMA market research handbook series, 2472-4955 Online resource; title from PDF title page (viewed August 27, 2019). Includes bibliographical references (pages 340-344). PART I. MARKET OVERVIEW -- 1. Business-To-Business Marketing -- 2. B2B Spending -- 3. B2B Media. PART II. STATE OF B2B MARKETING -- 4. B2B Marketing Benchmarks -- 5. B2B Marketing Outlook -- 6. B2B Marketing Tactics -- 7. CMO Marketing Strategy -- 8. Data Management -- 9. Digital Marketing Strategy -- 10. Trends In B2B Marketing. PART III. MARKET LEADERS -- 11. Top Advertisers -- 12. Top B2B Agencies -- 13. Top B2B Brands. PART IV. MARKET SEGMENTATION -- 14. Business & Workforce Counts -- 15. NAICS -- 16. Distribution Channels -- 17. Business Directories & Databases -- 18. Direct Marketing ListS. PART V. MARKETING & SALES -- 19. Account-Based Marketing -- 20. Analytics -- 21. Attribution -- 22. Content Marketing -- 23. Customer Data Platforms -- 24. Customer Experience -- 25. Customer Relationship Management -- 26. Data-Driven Marketing. -- 27. Direct Marketing -- 28. Event Marketing -- 29. Inbound Marketing -- 30. Lead Generation & Management. -- 31. Market Research -- 32. Marketing Automation -- 33. Networking -- 34. Personalization -- 35. Product Marketing -- 36. Promotional Events -- 37. Sales -- 38. Sponsorships. PART VI. TRADE SHOWS -- 39. Trade Show Marketing -- 40. Largest Trade Shows. -- 41. Convention Centers. PART VII. DIGITAL MARKETING -- 42. Digital Marketing Strategy -- 43. B2B E-Commerce. -- 44. Email -- 45. Search -- 46. Social Media Marketing -- 47. Video Marketing -- 48. Website Traffic. Appendix A. Academic Centers -- Appendix B. Academic -- MBA Marketing Programs -- Appendix C. Academic -- PH. D./DBA Marketing Programs -- Appendix D. Advertising Agencies -- Appendix E. Analysts -- Appendix F. Associations -- Appendix G. B2B Marketing Blogs -- Appendix H. Marketing Technology Vendors. "Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources"--Publisher Industrial marketing United States. Industrial marketing United States Statistics. Marketing industriel États-Unis. Marketing industriel États-Unis Statistiques. Industrial marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Handbook https://id.nlm.nih.gov/mesh/D020479 Statistics https://id.nlm.nih.gov/mesh/D020500 handbooks. aat Handbooks and manuals fast Statistics fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Guides et manuels. rvmgf Statistiques. rvmgf Washington, Kelli D., author aut Richard K. Miller & Associates, issuing body. http://id.loc.gov/authorities/names/n87125747 has work: Business-to-business marketing 2020-2021 (Text) https://id.oclc.org/worldcat/entity/E39PCFG6ythd9J9WQJpCChkDmd https://id.oclc.org/worldcat/ontology/hasWork RKMA market research handbook series. http://id.loc.gov/authorities/names/no2014097631 |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Business-to-business marketing 2020-2021 / RKMA market research handbook series. MARKET OVERVIEW -- Business-To-Business Marketing -- B2B Spending -- B2B Media. STATE OF B2B MARKETING -- B2B Marketing Benchmarks -- B2B Marketing Outlook -- B2B Marketing Tactics -- CMO Marketing Strategy -- Data Management -- Digital Marketing Strategy -- Trends In B2B Marketing. MARKET LEADERS -- Top Advertisers -- Top B2B Agencies -- Top B2B Brands. MARKET SEGMENTATION -- Business & Workforce Counts -- NAICS -- Distribution Channels -- Business Directories & Databases -- Direct Marketing ListS. MARKETING & SALES -- Account-Based Marketing -- Analytics -- Attribution -- Content Marketing -- Customer Data Platforms -- Customer Experience -- Customer Relationship Management -- Data-Driven Marketing. -- Direct Marketing -- Event Marketing -- Inbound Marketing -- Lead Generation & Management. -- Market Research -- Marketing Automation -- Networking -- Personalization -- Product Marketing -- Promotional Events -- Sales -- Sponsorships. TRADE SHOWS -- Trade Show Marketing -- Largest Trade Shows. -- Convention Centers. DIGITAL MARKETING -- B2B E-Commerce. -- Email -- Search -- Social Media Marketing -- Video Marketing -- Website Traffic. Academic Centers -- Academic -- MBA Marketing Programs -- Academic -- PH. D./DBA Marketing Programs -- Advertising Agencies -- Analysts -- Associations -- B2B Marketing Blogs -- Marketing Technology Vendors. Industrial marketing United States. Industrial marketing United States Statistics. Marketing industriel États-Unis. Marketing industriel États-Unis Statistiques. Industrial marketing fast |
| subject_GND | https://id.nlm.nih.gov/mesh/D020479 https://id.nlm.nih.gov/mesh/D020500 http://id.loc.gov/authorities/genreForms/gf2014026109 http://id.loc.gov/authorities/genreForms/gf2014026181 |
| title | Business-to-business marketing 2020-2021 / |
| title_alt | MARKET OVERVIEW -- Business-To-Business Marketing -- B2B Spending -- B2B Media. STATE OF B2B MARKETING -- B2B Marketing Benchmarks -- B2B Marketing Outlook -- B2B Marketing Tactics -- CMO Marketing Strategy -- Data Management -- Digital Marketing Strategy -- Trends In B2B Marketing. MARKET LEADERS -- Top Advertisers -- Top B2B Agencies -- Top B2B Brands. MARKET SEGMENTATION -- Business & Workforce Counts -- NAICS -- Distribution Channels -- Business Directories & Databases -- Direct Marketing ListS. MARKETING & SALES -- Account-Based Marketing -- Analytics -- Attribution -- Content Marketing -- Customer Data Platforms -- Customer Experience -- Customer Relationship Management -- Data-Driven Marketing. -- Direct Marketing -- Event Marketing -- Inbound Marketing -- Lead Generation & Management. -- Market Research -- Marketing Automation -- Networking -- Personalization -- Product Marketing -- Promotional Events -- Sales -- Sponsorships. TRADE SHOWS -- Trade Show Marketing -- Largest Trade Shows. -- Convention Centers. DIGITAL MARKETING -- B2B E-Commerce. -- Email -- Search -- Social Media Marketing -- Video Marketing -- Website Traffic. Academic Centers -- Academic -- MBA Marketing Programs -- Academic -- PH. D./DBA Marketing Programs -- Advertising Agencies -- Analysts -- Associations -- B2B Marketing Blogs -- Marketing Technology Vendors. |
| title_auth | Business-to-business marketing 2020-2021 / |
| title_exact_search | Business-to-business marketing 2020-2021 / |
| title_full | Business-to-business marketing 2020-2021 / by Richard K. Miller and Kelli Washington. |
| title_fullStr | Business-to-business marketing 2020-2021 / by Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Business-to-business marketing 2020-2021 / by Richard K. Miller and Kelli Washington. |
| title_short | Business-to-business marketing 2020-2021 / |
| title_sort | business to business marketing 2020 2021 |
| topic | Industrial marketing United States. Industrial marketing United States Statistics. Marketing industriel États-Unis. Marketing industriel États-Unis Statistiques. Industrial marketing fast |
| topic_facet | Industrial marketing United States. Industrial marketing United States Statistics. Marketing industriel États-Unis. Marketing industriel États-Unis Statistiques. Industrial marketing United States Handbook Statistics handbooks. Handbooks and manuals Handbooks and manuals. Statistics. Guides et manuels. Statistiques. |
| work_keys_str_mv | AT millerrichardk businesstobusinessmarketing20202021 AT washingtonkellid businesstobusinessmarketing20202021 AT richardkmillerassociates businesstobusinessmarketing20202021 |