Fashion promotion in practice /:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Fairchild Books,
2016.
|
| Schriftenreihe: | Required reading range
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (216 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1474213073 9781474213073 9781472568939 1472568931 |
Internformat
MARC
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| 005 | 20240405112445.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 190510s2016 enk fo 000 0 eng | ||
| 040 | |a UKMGB |b eng |c UKMGB |d OCLCO |d OCLCF |d OCLCQ |d N$T |d YDXIT |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
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| 020 | |a 9781474213073 |q (electronic bk.) | ||
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| 020 | |a 9781472568939 |q electronic publication | ||
| 020 | |a 1472568931 |q electronic publication | ||
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| 082 | 7 | |a 659.1974692 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Cope, Jon. | |
| 245 | 1 | 0 | |a Fashion promotion in practice / |c Jon Cope and Dennis Maloney. |
| 264 | 1 | |a London : |b Fairchild Books, |c 2016. | |
| 300 | |a 1 online resource (216 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Required reading range | |
| 505 | 0 | |a Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel. | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising |x Fashion. |0 http://id.loc.gov/authorities/subjects/sh85001124 | |
| 650 | 0 | |a Sales promotion. |0 http://id.loc.gov/authorities/subjects/sh85116738 | |
| 650 | 0 | |a Fashion merchandising. |0 http://id.loc.gov/authorities/subjects/sh85047384 | |
| 650 | 6 | |a Mode |x Publicité. | |
| 650 | 6 | |a Ventes |x Promotion. | |
| 650 | 6 | |a Mode |x Marchandisage. | |
| 650 | 7 | |a Advertising |x Fashion |2 fast | |
| 650 | 7 | |a Fashion merchandising |2 fast | |
| 650 | 7 | |a Sales promotion |2 fast | |
| 700 | 1 | |a Maloney, Dennis |c (Fashion writer) |1 https://id.oclc.org/worldcat/entity/E39PCjJjCmVJGfGqHxYhKCcxwy |0 http://id.loc.gov/authorities/names/n2015024822 | |
| 758 | |i has work: |a Fashion promotion in practice (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGfw6ktcpdBhCvfy7Y7Dtq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version : |z 9781472568922 |
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| 994 | |a 92 |b GEBAY | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-on1104040768 |
|---|---|
| _version_ | 1804748472497209344 |
| adam_text | |
| any_adam_object | |
| author | Cope, Jon |
| author2 | Maloney, Dennis (Fashion writer) |
| author2_role | |
| author2_variant | d m dm |
| author_GND | http://id.loc.gov/authorities/names/n2015024822 |
| author_facet | Cope, Jon Maloney, Dennis (Fashion writer) |
| author_role | |
| author_sort | Cope, Jon |
| author_variant | j c jc |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF6161 |
| callnumber-raw | HF6161.C44 |
| callnumber-search | HF6161.C44 |
| callnumber-sort | HF 46161 C44 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel. |
| ctrlnum | (OCoLC)1104040768 |
| dewey-full | 659.1974692 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1974692 |
| dewey-search | 659.1974692 |
| dewey-sort | 3659.1974692 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-on1104040768 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:04:25Z |
| institution | BVB |
| isbn | 1474213073 9781474213073 9781472568939 1472568931 |
| language | English |
| oclc_num | 1104040768 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (216 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Fairchild Books, |
| record_format | marc |
| series2 | Required reading range |
| spelling | Cope, Jon. Fashion promotion in practice / Jon Cope and Dennis Maloney. London : Fairchild Books, 2016. 1 online resource (216 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Required reading range Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel. Includes bibliographical references and index. Advertising Fashion. http://id.loc.gov/authorities/subjects/sh85001124 Sales promotion. http://id.loc.gov/authorities/subjects/sh85116738 Fashion merchandising. http://id.loc.gov/authorities/subjects/sh85047384 Mode Publicité. Ventes Promotion. Mode Marchandisage. Advertising Fashion fast Fashion merchandising fast Sales promotion fast Maloney, Dennis (Fashion writer) https://id.oclc.org/worldcat/entity/E39PCjJjCmVJGfGqHxYhKCcxwy http://id.loc.gov/authorities/names/n2015024822 has work: Fashion promotion in practice (Text) https://id.oclc.org/worldcat/entity/E39PCGfw6ktcpdBhCvfy7Y7Dtq https://id.oclc.org/worldcat/ontology/hasWork Print version : 9781472568922 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2807580 Volltext |
| spellingShingle | Cope, Jon Fashion promotion in practice / Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel. Advertising Fashion. http://id.loc.gov/authorities/subjects/sh85001124 Sales promotion. http://id.loc.gov/authorities/subjects/sh85116738 Fashion merchandising. http://id.loc.gov/authorities/subjects/sh85047384 Mode Publicité. Ventes Promotion. Mode Marchandisage. Advertising Fashion fast Fashion merchandising fast Sales promotion fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001124 http://id.loc.gov/authorities/subjects/sh85116738 http://id.loc.gov/authorities/subjects/sh85047384 |
| title | Fashion promotion in practice / |
| title_auth | Fashion promotion in practice / |
| title_exact_search | Fashion promotion in practice / |
| title_full | Fashion promotion in practice / Jon Cope and Dennis Maloney. |
| title_fullStr | Fashion promotion in practice / Jon Cope and Dennis Maloney. |
| title_full_unstemmed | Fashion promotion in practice / Jon Cope and Dennis Maloney. |
| title_short | Fashion promotion in practice / |
| title_sort | fashion promotion in practice |
| topic | Advertising Fashion. http://id.loc.gov/authorities/subjects/sh85001124 Sales promotion. http://id.loc.gov/authorities/subjects/sh85116738 Fashion merchandising. http://id.loc.gov/authorities/subjects/sh85047384 Mode Publicité. Ventes Promotion. Mode Marchandisage. Advertising Fashion fast Fashion merchandising fast Sales promotion fast |
| topic_facet | Advertising Fashion. Sales promotion. Fashion merchandising. Mode Publicité. Ventes Promotion. Mode Marchandisage. Advertising Fashion Fashion merchandising Sales promotion |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2807580 |
| work_keys_str_mv | AT copejon fashionpromotioninpractice AT maloneydennis fashionpromotioninpractice |