Verfügbarkeit: Designing experiences /

Designing experiences /:

J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Rossman, J. Robert (James Robert), 1946- (VerfasserIn), Duerden, Mathew D. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York : Columbia University Press, [2019]
Schlagworte:	Customer relations. Customer services. Experience. Target marketing. Service à la clientèle. Expérience. Cibles (Marketing) BUSINESS & ECONOMICS > Management. Customer relations Customer services Experience Target marketing Consommateurs. Cibles (marketing)
Online-Zugang:	Volltext
Zusammenfassung:	J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish
Beschreibung:	1 online resource (xvi, 205 pages) : illustrations
Bibliographie:	Includes bibliographical references and index
ISBN:	9780231549516 0231549512

Internformat

MARC


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520			\|a J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish
505	0		\|a Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences; 10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index.
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author	Rossman, J. Robert (James Robert), 1946- Duerden, Mathew D.
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contents	Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences; 10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index.
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spelling	Rossman, J. Robert (James Robert), 1946- author. http://id.loc.gov/authorities/names/no00091284 Designing experiences / J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II. New York : Columbia University Press, [2019] 1 online resource (xvi, 205 pages) : illustrations text txt rdacontent computer n rdamedia online resource nc rdacarrier Includes bibliographical references and index J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences; 10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index. Description based on online resource; title from resource home page (ProQuest Ebook Central, viewed December 12, 2022). Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Experience. http://id.loc.gov/authorities/subjects/sh85046433 Target marketing. http://id.loc.gov/authorities/subjects/sh94006407 Service à la clientèle. Expérience. Cibles (Marketing) BUSINESS & ECONOMICS Management. bisacsh Customer relations fast Customer services fast Experience fast Target marketing fast (FrPBN)11950094 Consommateurs. ram (FrPBN)12232066 Service à la clientèle. ram (FrPBN)14523268 Cibles (marketing) ram Duerden, Mathew D., author. http://id.loc.gov/authorities/names/no2017035245 has work: Designing experiences (Text) https://id.oclc.org/worldcat/entity/E39PCH8Gm3bm6F6qpJRxWj6p6C https://id.oclc.org/worldcat/ontology/hasWork Print version: Rossman, J. Robert (James Robert), 1946- Designing experiences. New York : Columbia University Press, [2019] 9780231191685 (DLC) 2018061290 (OCoLC)1055463113 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2087955 Volltext
spellingShingle	Rossman, J. Robert (James Robert), 1946- Duerden, Mathew D. Designing experiences / Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences; 10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index. Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Experience. http://id.loc.gov/authorities/subjects/sh85046433 Target marketing. http://id.loc.gov/authorities/subjects/sh94006407 Service à la clientèle. Expérience. Cibles (Marketing) BUSINESS & ECONOMICS Management. bisacsh Customer relations fast Customer services fast Experience fast Target marketing fast (FrPBN)11950094 Consommateurs. ram (FrPBN)12232066 Service à la clientèle. ram (FrPBN)14523268 Cibles (marketing) ram
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title	Designing experiences /
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title_full	Designing experiences / J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II.
title_fullStr	Designing experiences / J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II.
title_full_unstemmed	Designing experiences / J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II.
title_short	Designing experiences /
title_sort	designing experiences
topic	Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Experience. http://id.loc.gov/authorities/subjects/sh85046433 Target marketing. http://id.loc.gov/authorities/subjects/sh94006407 Service à la clientèle. Expérience. Cibles (Marketing) BUSINESS & ECONOMICS Management. bisacsh Customer relations fast Customer services fast Experience fast Target marketing fast (FrPBN)11950094 Consommateurs. ram (FrPBN)12232066 Service à la clientèle. ram (FrPBN)14523268 Cibles (marketing) ram
topic_facet	Customer relations. Customer services. Experience. Target marketing. Service à la clientèle. Expérience. Cibles (Marketing) BUSINESS & ECONOMICS Management. Customer relations Customer services Experience Target marketing Consommateurs. Cibles (marketing)
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2087955
work_keys_str_mv	AT rossmanjrobert designingexperiences AT duerdenmathewd designingexperiences

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