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Handbook of advances in marketing in an era of disruptions :: essays in honour of Jagdish N. Sheth /

We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices h...

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Weitere Verfasser:	Parvatiyar, Atul (HerausgeberIn), Sisodia, Rajendra (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2019.
Schlagworte:	Marketing. Marketing > Management. Marketing > Gestion. marketing. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Marketing Marketing > Management
Online-Zugang:	Volltext
Zusammenfassung:	We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.
Beschreibung:	1 online resource (xxxix, 650 pages) : illustrations
Bibliographie:	Includes bibliographical references.
ISBN:	9789352808182 9352808185 9789352808199 9352808193 9789353287733 9353287731

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title	Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth /
title_auth	Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth /
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title_full	Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia.
title_fullStr	Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia.
title_full_unstemmed	Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia.
title_short	Handbook of advances in marketing in an era of disruptions :
title_sort	handbook of advances in marketing in an era of disruptions essays in honour of jagdish n sheth
title_sub	essays in honour of Jagdish N. Sheth /
topic	Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing. Marketing Gestion. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing Management fast
topic_facet	Marketing. Marketing Management. Marketing Gestion. marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Marketing Management
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1990816
work_keys_str_mv	AT shethjagdishn handbookofadvancesinmarketinginaneraofdisruptionsessaysinhonourofjagdishnsheth AT parvatiyaratul handbookofadvancesinmarketinginaneraofdisruptionsessaysinhonourofjagdishnsheth AT sisodiarajendra handbookofadvancesinmarketinginaneraofdisruptionsessaysinhonourofjagdishnsheth

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