SMASH :: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth /
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley :
Emerald Publishing Limited,
2018.
©2018 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets. |
| Beschreibung: | Infrastructure: What Do Customers Need to Use Our Products and Services? |
| Beschreibung: | 1 online resource (331 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781787437975 1787437973 |
Internformat
MARC
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| 245 | 1 | 0 | |a SMASH : |b Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / |c by Suvi Nenonen and Kaj Storbacka. |
| 260 | |a Bingley : |b Emerald Publishing Limited, |c 2018. | ||
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (331 pages) | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Front Cover; SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth; Copyright Page; Contents; Acknowledgments; Preface; 1 Your Strategy Playbook Has Expired; Nokia: From Hero to Zero by Doing Everything by the Book; Hero Best Products and Most Efficient Supply Chain; Zero: Expiry of Nokia's Strategy Playbook; Nokia's Expired Playbook May Be Your Book!; Uber: Transforming Transport by Intuitive Market Shaping; Poor Market View Makes for Poor Strategy; Markets Are Not Industries!; Don't Think Product Markets, Either! | |
| 505 | 8 | |a The Poor View Impoverishes Strategy from Every AngleEmbrace the Rich Reality of Market Systems; Markets Are Complex Adaptive Systems; What the System View Tells Us about Markets: Emergence, Design, and More; The Function of a Market System Is Exchange, for the Purpose of Value Creation; Markets Are Socially Constructed, so You Can Reconstruct Them, too; Putting It All on the Table: Rich and Poor Views, Side by Side; The Pay-off: Strategies for Market Shaping; What Is Market Shaping Anyway?; FAQs about Market Shaping; The Strategic Baby and the Bathwater. | |
| 505 | 8 | |a Making the Rich View Actionable: Introducing the "Market Fan;The Rest of the Book; 2 Frame Your Market; UPS: Thinking Outside the Boxes; "So, What Do You Do?" : Define Your Business; Your Business Definition Frames Your Market; Your Frame Filters and Interprets Intel; Beware! The Product View Worms Its Way in through Restrictive Business Definitions; Cast Out the Worm! Polish Your Frame for Clarity, Point It for Choice; Brainstorm New Business Definitions by Zooming Out and Zooming In; Zoom Out: Leave Product Myopia Behind; Focus on Firm Resources and Capabilities. | |
| 505 | 8 | |a Focus on Network Resources and CapabilitiesFocus on Customer Processes and Situations; B2B : Improving Customers' Processes; B2C : From Customer Processes to Consumer Practices; Focus on Other Beneficiaries' Processes and Situations; Zooming Out Too Far: Beware Reckless Diversification; Zoom In: Find Growth Pockets and Adjacencies; Zooming In as Turbocharged Market Segmentation; The Tool for Zooming In Is the Business Arena Generator; Three Broad Applications of the Business Arena Generator; Customize Your Own Arena Generator; Starbucks: A Zooming In Success Story. | |
| 505 | 8 | |a Decouple Market Shaping and Business Redefinition3 Shape Your Market; Stora Enso: Many-Layered Market Shaping; Exchange: What Is Sold, How It Is Priced, and How Buyers and Sellers Find Each Other; Sales Item: What Is Being Exchanged, Exactly?; Pricing: How Much Is It Worth?; Matching Methods: How Do Sellers and Buyers Find Each Other?; Network: Right Partners, Right Know-How, Right Infrastructure; Actors: Do We Have the Right Actors in Our Network?; Roles and Know-How: Is Work Division Optimal; Does Everyone Know What They Need to Know? | |
| 500 | |a Infrastructure: What Do Customers Need to Use Our Products and Services? | ||
| 520 | |a Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Commerce. |0 http://id.loc.gov/authorities/subjects/sh85028901 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 6 | |a Commerce. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
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| 776 | 0 | 8 | |i Print version: |a Nenonen, Suvi. |t SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth. |d Bingley : Emerald Publishing Limited, ©2018 |z 9781787437982 |
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| callnumber-first | H - Social Science |
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| contents | Front Cover; SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth; Copyright Page; Contents; Acknowledgments; Preface; 1 Your Strategy Playbook Has Expired; Nokia: From Hero to Zero by Doing Everything by the Book; Hero Best Products and Most Efficient Supply Chain; Zero: Expiry of Nokia's Strategy Playbook; Nokia's Expired Playbook May Be Your Book!; Uber: Transforming Transport by Intuitive Market Shaping; Poor Market View Makes for Poor Strategy; Markets Are Not Industries!; Don't Think Product Markets, Either! The Poor View Impoverishes Strategy from Every AngleEmbrace the Rich Reality of Market Systems; Markets Are Complex Adaptive Systems; What the System View Tells Us about Markets: Emergence, Design, and More; The Function of a Market System Is Exchange, for the Purpose of Value Creation; Markets Are Socially Constructed, so You Can Reconstruct Them, too; Putting It All on the Table: Rich and Poor Views, Side by Side; The Pay-off: Strategies for Market Shaping; What Is Market Shaping Anyway?; FAQs about Market Shaping; The Strategic Baby and the Bathwater. Making the Rich View Actionable: Introducing the "Market Fan;The Rest of the Book; 2 Frame Your Market; UPS: Thinking Outside the Boxes; "So, What Do You Do?" : Define Your Business; Your Business Definition Frames Your Market; Your Frame Filters and Interprets Intel; Beware! The Product View Worms Its Way in through Restrictive Business Definitions; Cast Out the Worm! Polish Your Frame for Clarity, Point It for Choice; Brainstorm New Business Definitions by Zooming Out and Zooming In; Zoom Out: Leave Product Myopia Behind; Focus on Firm Resources and Capabilities. Focus on Network Resources and CapabilitiesFocus on Customer Processes and Situations; B2B : Improving Customers' Processes; B2C : From Customer Processes to Consumer Practices; Focus on Other Beneficiaries' Processes and Situations; Zooming Out Too Far: Beware Reckless Diversification; Zoom In: Find Growth Pockets and Adjacencies; Zooming In as Turbocharged Market Segmentation; The Tool for Zooming In Is the Business Arena Generator; Three Broad Applications of the Business Arena Generator; Customize Your Own Arena Generator; Starbucks: A Zooming In Success Story. Decouple Market Shaping and Business Redefinition3 Shape Your Market; Stora Enso: Many-Layered Market Shaping; Exchange: What Is Sold, How It Is Priced, and How Buyers and Sellers Find Each Other; Sales Item: What Is Being Exchanged, Exactly?; Pricing: How Much Is It Worth?; Matching Methods: How Do Sellers and Buyers Find Each Other?; Network: Right Partners, Right Know-How, Right Infrastructure; Actors: Do We Have the Right Actors in Our Network?; Roles and Know-How: Is Work Division Optimal; Does Everyone Know What They Need to Know? |
| ctrlnum | (OCoLC)1022794796 |
| dewey-full | 382 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 382 - International commerce (Foreign trade) |
| dewey-raw | 382 |
| dewey-search | 382 |
| dewey-sort | 3382 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:04:20Z |
| institution | BVB |
| isbn | 9781787437975 1787437973 |
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| oclc_num | 1022794796 |
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| publisher | Emerald Publishing Limited, |
| record_format | marc |
| spelling | Nenonen, Suvi. SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / by Suvi Nenonen and Kaj Storbacka. Bingley : Emerald Publishing Limited, 2018. ©2018 1 online resource (331 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Front Cover; SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth; Copyright Page; Contents; Acknowledgments; Preface; 1 Your Strategy Playbook Has Expired; Nokia: From Hero to Zero by Doing Everything by the Book; Hero Best Products and Most Efficient Supply Chain; Zero: Expiry of Nokia's Strategy Playbook; Nokia's Expired Playbook May Be Your Book!; Uber: Transforming Transport by Intuitive Market Shaping; Poor Market View Makes for Poor Strategy; Markets Are Not Industries!; Don't Think Product Markets, Either! The Poor View Impoverishes Strategy from Every AngleEmbrace the Rich Reality of Market Systems; Markets Are Complex Adaptive Systems; What the System View Tells Us about Markets: Emergence, Design, and More; The Function of a Market System Is Exchange, for the Purpose of Value Creation; Markets Are Socially Constructed, so You Can Reconstruct Them, too; Putting It All on the Table: Rich and Poor Views, Side by Side; The Pay-off: Strategies for Market Shaping; What Is Market Shaping Anyway?; FAQs about Market Shaping; The Strategic Baby and the Bathwater. Making the Rich View Actionable: Introducing the "Market Fan;The Rest of the Book; 2 Frame Your Market; UPS: Thinking Outside the Boxes; "So, What Do You Do?" : Define Your Business; Your Business Definition Frames Your Market; Your Frame Filters and Interprets Intel; Beware! The Product View Worms Its Way in through Restrictive Business Definitions; Cast Out the Worm! Polish Your Frame for Clarity, Point It for Choice; Brainstorm New Business Definitions by Zooming Out and Zooming In; Zoom Out: Leave Product Myopia Behind; Focus on Firm Resources and Capabilities. Focus on Network Resources and CapabilitiesFocus on Customer Processes and Situations; B2B : Improving Customers' Processes; B2C : From Customer Processes to Consumer Practices; Focus on Other Beneficiaries' Processes and Situations; Zooming Out Too Far: Beware Reckless Diversification; Zoom In: Find Growth Pockets and Adjacencies; Zooming In as Turbocharged Market Segmentation; The Tool for Zooming In Is the Business Arena Generator; Three Broad Applications of the Business Arena Generator; Customize Your Own Arena Generator; Starbucks: A Zooming In Success Story. Decouple Market Shaping and Business Redefinition3 Shape Your Market; Stora Enso: Many-Layered Market Shaping; Exchange: What Is Sold, How It Is Priced, and How Buyers and Sellers Find Each Other; Sales Item: What Is Being Exchanged, Exactly?; Pricing: How Much Is It Worth?; Matching Methods: How Do Sellers and Buyers Find Each Other?; Network: Right Partners, Right Know-How, Right Infrastructure; Actors: Do We Have the Right Actors in Our Network?; Roles and Know-How: Is Work Division Optimal; Does Everyone Know What They Need to Know? Infrastructure: What Do Customers Need to Use Our Products and Services? Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets. Includes bibliographical references and index. Commerce. http://id.loc.gov/authorities/subjects/sh85028901 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Commerce. Marketing. marketing. aat Business strategy. bicssc BUSINESS & ECONOMICS Exports & Imports. bisacsh BUSINESS & ECONOMICS International General. bisacsh BUSINESS & ECONOMICS International Marketing. bisacsh POLITICAL SCIENCE International Relations Trade & Tariffs. bisacsh Commerce fast Marketing fast Storbacka, Kaj. http://id.loc.gov/authorities/names/n92093947 has work: Smash (Text) https://id.oclc.org/worldcat/entity/E39PCG6drRJpxp6hwp8k8Cpmq3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Nenonen, Suvi. SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth. Bingley : Emerald Publishing Limited, ©2018 9781787437982 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1595584 Volltext |
| spellingShingle | Nenonen, Suvi SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / Front Cover; SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth; Copyright Page; Contents; Acknowledgments; Preface; 1 Your Strategy Playbook Has Expired; Nokia: From Hero to Zero by Doing Everything by the Book; Hero Best Products and Most Efficient Supply Chain; Zero: Expiry of Nokia's Strategy Playbook; Nokia's Expired Playbook May Be Your Book!; Uber: Transforming Transport by Intuitive Market Shaping; Poor Market View Makes for Poor Strategy; Markets Are Not Industries!; Don't Think Product Markets, Either! The Poor View Impoverishes Strategy from Every AngleEmbrace the Rich Reality of Market Systems; Markets Are Complex Adaptive Systems; What the System View Tells Us about Markets: Emergence, Design, and More; The Function of a Market System Is Exchange, for the Purpose of Value Creation; Markets Are Socially Constructed, so You Can Reconstruct Them, too; Putting It All on the Table: Rich and Poor Views, Side by Side; The Pay-off: Strategies for Market Shaping; What Is Market Shaping Anyway?; FAQs about Market Shaping; The Strategic Baby and the Bathwater. Making the Rich View Actionable: Introducing the "Market Fan;The Rest of the Book; 2 Frame Your Market; UPS: Thinking Outside the Boxes; "So, What Do You Do?" : Define Your Business; Your Business Definition Frames Your Market; Your Frame Filters and Interprets Intel; Beware! The Product View Worms Its Way in through Restrictive Business Definitions; Cast Out the Worm! Polish Your Frame for Clarity, Point It for Choice; Brainstorm New Business Definitions by Zooming Out and Zooming In; Zoom Out: Leave Product Myopia Behind; Focus on Firm Resources and Capabilities. Focus on Network Resources and CapabilitiesFocus on Customer Processes and Situations; B2B : Improving Customers' Processes; B2C : From Customer Processes to Consumer Practices; Focus on Other Beneficiaries' Processes and Situations; Zooming Out Too Far: Beware Reckless Diversification; Zoom In: Find Growth Pockets and Adjacencies; Zooming In as Turbocharged Market Segmentation; The Tool for Zooming In Is the Business Arena Generator; Three Broad Applications of the Business Arena Generator; Customize Your Own Arena Generator; Starbucks: A Zooming In Success Story. Decouple Market Shaping and Business Redefinition3 Shape Your Market; Stora Enso: Many-Layered Market Shaping; Exchange: What Is Sold, How It Is Priced, and How Buyers and Sellers Find Each Other; Sales Item: What Is Being Exchanged, Exactly?; Pricing: How Much Is It Worth?; Matching Methods: How Do Sellers and Buyers Find Each Other?; Network: Right Partners, Right Know-How, Right Infrastructure; Actors: Do We Have the Right Actors in Our Network?; Roles and Know-How: Is Work Division Optimal; Does Everyone Know What They Need to Know? Commerce. http://id.loc.gov/authorities/subjects/sh85028901 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Commerce. Marketing. marketing. aat Business strategy. bicssc BUSINESS & ECONOMICS Exports & Imports. bisacsh BUSINESS & ECONOMICS International General. bisacsh BUSINESS & ECONOMICS International Marketing. bisacsh POLITICAL SCIENCE International Relations Trade & Tariffs. bisacsh Commerce fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85028901 http://id.loc.gov/authorities/subjects/sh85081333 |
| title | SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / |
| title_auth | SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / |
| title_exact_search | SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / |
| title_full | SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / by Suvi Nenonen and Kaj Storbacka. |
| title_fullStr | SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / by Suvi Nenonen and Kaj Storbacka. |
| title_full_unstemmed | SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / by Suvi Nenonen and Kaj Storbacka. |
| title_short | SMASH : |
| title_sort | smash using market shaping to design new strategies for innovation value creation and growth |
| title_sub | Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / |
| topic | Commerce. http://id.loc.gov/authorities/subjects/sh85028901 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Commerce. Marketing. marketing. aat Business strategy. bicssc BUSINESS & ECONOMICS Exports & Imports. bisacsh BUSINESS & ECONOMICS International General. bisacsh BUSINESS & ECONOMICS International Marketing. bisacsh POLITICAL SCIENCE International Relations Trade & Tariffs. bisacsh Commerce fast Marketing fast |
| topic_facet | Commerce. Marketing. marketing. Business strategy. BUSINESS & ECONOMICS Exports & Imports. BUSINESS & ECONOMICS International General. BUSINESS & ECONOMICS International Marketing. POLITICAL SCIENCE International Relations Trade & Tariffs. Commerce Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1595584 |
| work_keys_str_mv | AT nenonensuvi smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth AT storbackakaj smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth |