The green bundle :: pairing the market with the planet /
We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as saving...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Stanford, California :
Stanford Business Books, an imprint of Stanford University Press,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies. |
| Beschreibung: | 1 online resource (viii, 280 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781503606425 1503606422 |
Internformat
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| 246 | 3 | 0 | |a Pairing the market with the planet |
| 264 | 1 | |a Stanford, California : |b Stanford Business Books, an imprint of Stanford University Press, |c [2018] | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion: Reaching the convenient environmentalist. | |
| 520 | |a We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on June 20, 2018). | |
| 650 | 0 | |a Green marketing. |0 http://id.loc.gov/authorities/subjects/sh91005372 | |
| 650 | 0 | |a Green products. |0 http://id.loc.gov/authorities/subjects/sh93006705 | |
| 650 | 0 | |a Consumer behavior |x Environmental aspects. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 6 | |a Produits écologiques. | |
| 650 | 6 | |a Consommateurs |x Comportement |x Aspect de l'environnement. | |
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| 700 | 1 | |a Colgan, David, |d 1979- |e author. |0 http://id.loc.gov/authorities/names/no2017148452 | |
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| adam_text | |
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| author | Delmas, Magali A. Colgan, David, 1979- |
| author_GND | http://id.loc.gov/authorities/names/n2009026397 http://id.loc.gov/authorities/names/no2017148452 |
| author_facet | Delmas, Magali A. Colgan, David, 1979- |
| author_role | aut aut |
| author_sort | Delmas, Magali A. |
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| contents | What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion: Reaching the convenient environmentalist. |
| ctrlnum | (OCoLC)1013988482 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:29Z |
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| isbn | 9781503606425 1503606422 |
| language | English |
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| spelling | Delmas, Magali A., author. http://id.loc.gov/authorities/names/n2009026397 The green bundle : pairing the market with the planet / Magali A. Delmas with David Colgan. Pairing the market with the planet Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018] ©2018 1 online resource (viii, 280 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion: Reaching the convenient environmentalist. We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies. Online resource; title from digital title page (viewed on June 20, 2018). Green marketing. http://id.loc.gov/authorities/subjects/sh91005372 Green products. http://id.loc.gov/authorities/subjects/sh93006705 Consumer behavior Environmental aspects. Marketing vert. Produits écologiques. Consommateurs Comportement Aspect de l'environnement. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Green marketing fast Green products fast Colgan, David, 1979- author. http://id.loc.gov/authorities/names/no2017148452 has work: The green bundle (Text) https://id.oclc.org/worldcat/entity/E39PCFC69FjTHtg8Qtmk9MdFw3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Delmas, Magali A. Green bundle. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2018 9781503600867 (DLC) 2017054456 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1813155 Volltext |
| spellingShingle | Delmas, Magali A. Colgan, David, 1979- The green bundle : pairing the market with the planet / What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion: Reaching the convenient environmentalist. Green marketing. http://id.loc.gov/authorities/subjects/sh91005372 Green products. http://id.loc.gov/authorities/subjects/sh93006705 Consumer behavior Environmental aspects. Marketing vert. Produits écologiques. Consommateurs Comportement Aspect de l'environnement. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Green marketing fast Green products fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh91005372 http://id.loc.gov/authorities/subjects/sh93006705 |
| title | The green bundle : pairing the market with the planet / |
| title_alt | Pairing the market with the planet |
| title_auth | The green bundle : pairing the market with the planet / |
| title_exact_search | The green bundle : pairing the market with the planet / |
| title_full | The green bundle : pairing the market with the planet / Magali A. Delmas with David Colgan. |
| title_fullStr | The green bundle : pairing the market with the planet / Magali A. Delmas with David Colgan. |
| title_full_unstemmed | The green bundle : pairing the market with the planet / Magali A. Delmas with David Colgan. |
| title_short | The green bundle : |
| title_sort | green bundle pairing the market with the planet |
| title_sub | pairing the market with the planet / |
| topic | Green marketing. http://id.loc.gov/authorities/subjects/sh91005372 Green products. http://id.loc.gov/authorities/subjects/sh93006705 Consumer behavior Environmental aspects. Marketing vert. Produits écologiques. Consommateurs Comportement Aspect de l'environnement. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Green marketing fast Green products fast |
| topic_facet | Green marketing. Green products. Consumer behavior Environmental aspects. Marketing vert. Produits écologiques. Consommateurs Comportement Aspect de l'environnement. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Green marketing Green products |
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