Sensory and aroma marketing /:
This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumers' behaviours. Then,...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wageningen :
Wageningen Academic Publishers,
2017.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumers' behaviours. Then, it moves into different chapters highlighting the importance of each one of the senses in marketing strategies (smell, sight, sound, taste, and touch). Perhaps for readers the role of smell, sight, smell, and taste are obvious in selling strategies and in bringing positive experiences, memories, and feelings, but the book also provides examples of how touch and sound guide consumer decisions. The final chapter looks into the future. 'Sensory and aroma marketing' should be easily understood by university students interested in Food Science and Technology, make sensory marketing reachable and useful at the industry as well as at the academic and research levels. Readers will be able to answer questions which all consumers bear in mind. For example: is it possible to 'manipulate' consumers in choosing a specific food by using a specific aroma or locating the product at a proper height in a supermarket; and is it possible to control how much time a consumer spends in a hypermarket by using a specific music rhythm? |
| Beschreibung: | Foodcost. - Co-funded by Erasmus+ Programme of the European Union. |
| Beschreibung: | 1 online resource (146 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9789086868414 908686841X |
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| 520 | |a This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumers' behaviours. Then, it moves into different chapters highlighting the importance of each one of the senses in marketing strategies (smell, sight, sound, taste, and touch). Perhaps for readers the role of smell, sight, smell, and taste are obvious in selling strategies and in bringing positive experiences, memories, and feelings, but the book also provides examples of how touch and sound guide consumer decisions. The final chapter looks into the future. 'Sensory and aroma marketing' should be easily understood by university students interested in Food Science and Technology, make sensory marketing reachable and useful at the industry as well as at the academic and research levels. Readers will be able to answer questions which all consumers bear in mind. For example: is it possible to 'manipulate' consumers in choosing a specific food by using a specific aroma or locating the product at a proper height in a supermarket; and is it possible to control how much time a consumer spends in a hypermarket by using a specific music rhythm? | ||
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| contents | 1. Introduction to sensory marketing -- 2. The sense of smell -- 3. The sense of sight -- 4. The sense of sound 5. The sense of taste -- 6. The sense of touch |
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| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:27Z |
| institution | BVB |
| isbn | 9789086868414 908686841X |
| language | English |
| oclc_num | 990135683 |
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| spelling | Sensory and aroma marketing / edited by: Esther Sendra and Ángel A. Carbonell-Barrachina. Wageningen : Wageningen Academic Publishers, 2017. 1 online resource (146 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Foodcost. - Co-funded by Erasmus+ Programme of the European Union. Includes bibliographical references. This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumers' behaviours. Then, it moves into different chapters highlighting the importance of each one of the senses in marketing strategies (smell, sight, sound, taste, and touch). Perhaps for readers the role of smell, sight, smell, and taste are obvious in selling strategies and in bringing positive experiences, memories, and feelings, but the book also provides examples of how touch and sound guide consumer decisions. The final chapter looks into the future. 'Sensory and aroma marketing' should be easily understood by university students interested in Food Science and Technology, make sensory marketing reachable and useful at the industry as well as at the academic and research levels. Readers will be able to answer questions which all consumers bear in mind. For example: is it possible to 'manipulate' consumers in choosing a specific food by using a specific aroma or locating the product at a proper height in a supermarket; and is it possible to control how much time a consumer spends in a hypermarket by using a specific music rhythm? 1. Introduction to sensory marketing -- 2. The sense of smell -- 3. The sense of sight -- 4. The sense of sound 5. The sense of taste -- 6. The sense of touch Food Sensory evaluation. http://id.loc.gov/authorities/subjects/sh85050222 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Food industry and trade. Aliments Analyse sensorielle. Consommateurs Comportement. TECHNOLOGY & ENGINEERING Food Science. bisacsh Consumer behavior fast Food industry and trade fast Food Sensory evaluation fast Sendra, Esther, editor. Carbonell-Barrachina, Ángel A., editor. has work: Sensory and aroma marketing (Text) https://id.oclc.org/worldcat/entity/E39PCH4d39ttDMtfWGvYTFhDtq https://id.oclc.org/worldcat/ontology/hasWork Print version: Sensory and aroma marketing. Wageningen : Wageningen Academic Publishers, 2017 9789086862986 (OCoLC)989691499 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1539017 Volltext |
| spellingShingle | Sensory and aroma marketing / 1. Introduction to sensory marketing -- 2. The sense of smell -- 3. The sense of sight -- 4. The sense of sound 5. The sense of taste -- 6. The sense of touch Food Sensory evaluation. http://id.loc.gov/authorities/subjects/sh85050222 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Food industry and trade. Aliments Analyse sensorielle. Consommateurs Comportement. TECHNOLOGY & ENGINEERING Food Science. bisacsh Consumer behavior fast Food industry and trade fast Food Sensory evaluation fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85050222 http://id.loc.gov/authorities/subjects/sh87006429 |
| title | Sensory and aroma marketing / |
| title_auth | Sensory and aroma marketing / |
| title_exact_search | Sensory and aroma marketing / |
| title_full | Sensory and aroma marketing / edited by: Esther Sendra and Ángel A. Carbonell-Barrachina. |
| title_fullStr | Sensory and aroma marketing / edited by: Esther Sendra and Ángel A. Carbonell-Barrachina. |
| title_full_unstemmed | Sensory and aroma marketing / edited by: Esther Sendra and Ángel A. Carbonell-Barrachina. |
| title_short | Sensory and aroma marketing / |
| title_sort | sensory and aroma marketing |
| topic | Food Sensory evaluation. http://id.loc.gov/authorities/subjects/sh85050222 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Food industry and trade. Aliments Analyse sensorielle. Consommateurs Comportement. TECHNOLOGY & ENGINEERING Food Science. bisacsh Consumer behavior fast Food industry and trade fast Food Sensory evaluation fast |
| topic_facet | Food Sensory evaluation. Consumer behavior. Food industry and trade. Aliments Analyse sensorielle. Consommateurs Comportement. TECHNOLOGY & ENGINEERING Food Science. Consumer behavior Food industry and trade Food Sensory evaluation |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1539017 |
| work_keys_str_mv | AT sendraesther sensoryandaromamarketing AT carbonellbarrachinaangela sensoryandaromamarketing |