Risky business :: unlocking unconscious biases in decisions /

Making decisions can be tough, but how do you know it's the right one and how can you be sure that unconscious biases aren't distorting your thinking? In Risky Business, Anna Withers and Mark Withers draw on decades of research in the fields of psychology, behavioral economics and neurosci...

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Hauptverfasser: Withers, Anna (VerfasserIn), Withers, Mark (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Faringdon, Oxfordshire : Libri Publishing, 2016.
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Zusammenfassung:Making decisions can be tough, but how do you know it's the right one and how can you be sure that unconscious biases aren't distorting your thinking? In Risky Business, Anna Withers and Mark Withers draw on decades of research in the fields of psychology, behavioral economics and neuroscience to explain why are so-called rational brains are frequently fooled by over 100 powerful unconscious biases. At the same time they provide a straightforward framework everyone can use, where these biases are embodied into eight memorable characters that help us to avoid these pitfalls and make better decisions. --Provided by publisher.
Beschreibung:1 online resource (xx, 388 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 369-383) and index.
ISBN:9781911450009
191145000X
9781911450016
1911450018

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