Multi-Channel Marketing, Branding and Retail Design :: New Challenges and Opportunities.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley :
Emerald Group Publishing Limited,
2016.
|
| Schriftenreihe: | Online access with EBA: Emerald Business, Management & Economics.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. |
| Beschreibung: | 7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies. |
| Beschreibung: | 1 online resource (274 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781786354556 1786354551 |
Internformat
MARC
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| 245 | 1 | 0 | |a Multi-Channel Marketing, Branding and Retail Design : |b New Challenges and Opportunities. |
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| 300 | |a 1 online resource (274 pages) | ||
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| 505 | 0 | |a Front Cover; Multi-Channel Marketing, Branding and Retail Design; Copyright Page; Contents; List of Contributors; Introduction; Part I: The Design Process -- Branding, Marketing and Customer Experience in a Multi-Channel World; 1 Branding: At the Heart of the Relationship between Product Marketing and Design; Introduction; Design and Brand Identity; Signs at the Crossroads of Design and Branding; Semantics of Products: A Tool for Expressing Brand Values; Design and Emotional Attachment to Brand; Product Design and Consumer Behavior. | |
| 505 | 8 | |a Design as a Creator of Meaning and a Driver of Consumer Attachment to a BrandDesign, Branding, and Innovation; Branding and Innovation; Design and Innovation; Mutual Influence of Design and Branding on Product Innovation; Conclusion; References; 2 Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education; Introduction; Retail, Store Design, and Lifestyle -- Retail 1.0, 2.0, and 3.0; The Gaps Evident in Research, Practice, and Educational Disciplines; The Gap between Research Disciplines. | |
| 505 | 8 | |a The Gap between Research and PracticeThe Gap between Educational Disciplines; Conclusion; References; 3 Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding; Introduction; Brand Communication Control and Female Body Image; Social Media as an Agent of Brand Message Change; Social Networking Interactivity, Discourse and Brandstorms; Conclusion; References; 4 Selling the Brand Story: Social and Business Innovation in a One for One® Business Model; Introduction; Context. | |
| 505 | 8 | |a CSR and Business-Stakeholder RelationsBusiness Innovation: Social Entrepreneurship and the Buy-One-Give-One Model; Conclusion; References; Part II: Structural Experience in Retail Design and Brand Marketing -- Real World and Beyond; 5 Front of House Design and Marketing Effects: Town and City Streetscapes and Meaning in Exterior Retail Brand Experience; Introduction; The Symbiotic Value of Retail Brand and Place and Space Meanings in Built Environments: Big Store Examples; Retail's Historical Import in Town and City Place Distinction and Attractiveness. | |
| 505 | 8 | |a Modernist Retail Evolution Relative to Local Place DegradationReviewing External and Retail Façade Attention in the Design Literature; Key Urban Architectural Factors of Exterior Attractiveness; Conclusion; References; 6 Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption; Introduction; The Re-Enchantment of Consumption; Non-Western Shopping Malls and Socio-Political Aspects of Re-Enchantment; Conclusion; References. | |
| 500 | |a 7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies. | ||
| 520 | |a This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing channels. |0 http://id.loc.gov/authorities/subjects/sh85081347 | |
| 650 | 0 | |a Retail trade. |0 http://id.loc.gov/authorities/subjects/sh85113295 | |
| 650 | 6 | |a Circuits de distribution. | |
| 650 | 6 | |a Commerce de détail. | |
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| 650 | 7 | |a Retail trade |2 fast | |
| 700 | 1 | |a Melewar, T. C. | |
| 700 | 1 | |a Dennis, Charles. | |
| 776 | 0 | 8 | |i Print version: |a McIntyre, Charles. |t Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. |d Bingley : Emerald Group Publishing Limited, ©2016 |
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|---|---|
| _version_ | 1816796924787818496 |
| adam_text | |
| any_adam_object | |
| author | McIntyre, Charles |
| author2 | Melewar, T. C. Dennis, Charles |
| author2_role | |
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| author_facet | McIntyre, Charles Melewar, T. C. Dennis, Charles |
| author_role | |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5801-6182 |
| callnumber-raw | HF5801-6182 |
| callnumber-search | HF5801-6182 |
| callnumber-sort | HF 45801 46182 |
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| collection | ZDB-4-EBU |
| contents | Front Cover; Multi-Channel Marketing, Branding and Retail Design; Copyright Page; Contents; List of Contributors; Introduction; Part I: The Design Process -- Branding, Marketing and Customer Experience in a Multi-Channel World; 1 Branding: At the Heart of the Relationship between Product Marketing and Design; Introduction; Design and Brand Identity; Signs at the Crossroads of Design and Branding; Semantics of Products: A Tool for Expressing Brand Values; Design and Emotional Attachment to Brand; Product Design and Consumer Behavior. Design as a Creator of Meaning and a Driver of Consumer Attachment to a BrandDesign, Branding, and Innovation; Branding and Innovation; Design and Innovation; Mutual Influence of Design and Branding on Product Innovation; Conclusion; References; 2 Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education; Introduction; Retail, Store Design, and Lifestyle -- Retail 1.0, 2.0, and 3.0; The Gaps Evident in Research, Practice, and Educational Disciplines; The Gap between Research Disciplines. The Gap between Research and PracticeThe Gap between Educational Disciplines; Conclusion; References; 3 Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding; Introduction; Brand Communication Control and Female Body Image; Social Media as an Agent of Brand Message Change; Social Networking Interactivity, Discourse and Brandstorms; Conclusion; References; 4 Selling the Brand Story: Social and Business Innovation in a One for One® Business Model; Introduction; Context. CSR and Business-Stakeholder RelationsBusiness Innovation: Social Entrepreneurship and the Buy-One-Give-One Model; Conclusion; References; Part II: Structural Experience in Retail Design and Brand Marketing -- Real World and Beyond; 5 Front of House Design and Marketing Effects: Town and City Streetscapes and Meaning in Exterior Retail Brand Experience; Introduction; The Symbiotic Value of Retail Brand and Place and Space Meanings in Built Environments: Big Store Examples; Retail's Historical Import in Town and City Place Distinction and Attractiveness. Modernist Retail Evolution Relative to Local Place DegradationReviewing External and Retail Façade Attention in the Design Literature; Key Urban Architectural Factors of Exterior Attractiveness; Conclusion; References; 6 Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption; Introduction; The Re-Enchantment of Consumption; Non-Western Shopping Malls and Socio-Political Aspects of Re-Enchantment; Conclusion; References. |
| ctrlnum | (OCoLC)961456892 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:25Z |
| institution | BVB |
| isbn | 9781786354556 1786354551 |
| language | English |
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| record_format | marc |
| series | Online access with EBA: Emerald Business, Management & Economics. |
| spelling | McIntyre, Charles. Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. Bingley : Emerald Group Publishing Limited, 2016. 1 online resource (274 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Print version record. Front Cover; Multi-Channel Marketing, Branding and Retail Design; Copyright Page; Contents; List of Contributors; Introduction; Part I: The Design Process -- Branding, Marketing and Customer Experience in a Multi-Channel World; 1 Branding: At the Heart of the Relationship between Product Marketing and Design; Introduction; Design and Brand Identity; Signs at the Crossroads of Design and Branding; Semantics of Products: A Tool for Expressing Brand Values; Design and Emotional Attachment to Brand; Product Design and Consumer Behavior. Design as a Creator of Meaning and a Driver of Consumer Attachment to a BrandDesign, Branding, and Innovation; Branding and Innovation; Design and Innovation; Mutual Influence of Design and Branding on Product Innovation; Conclusion; References; 2 Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education; Introduction; Retail, Store Design, and Lifestyle -- Retail 1.0, 2.0, and 3.0; The Gaps Evident in Research, Practice, and Educational Disciplines; The Gap between Research Disciplines. The Gap between Research and PracticeThe Gap between Educational Disciplines; Conclusion; References; 3 Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding; Introduction; Brand Communication Control and Female Body Image; Social Media as an Agent of Brand Message Change; Social Networking Interactivity, Discourse and Brandstorms; Conclusion; References; 4 Selling the Brand Story: Social and Business Innovation in a One for One® Business Model; Introduction; Context. CSR and Business-Stakeholder RelationsBusiness Innovation: Social Entrepreneurship and the Buy-One-Give-One Model; Conclusion; References; Part II: Structural Experience in Retail Design and Brand Marketing -- Real World and Beyond; 5 Front of House Design and Marketing Effects: Town and City Streetscapes and Meaning in Exterior Retail Brand Experience; Introduction; The Symbiotic Value of Retail Brand and Place and Space Meanings in Built Environments: Big Store Examples; Retail's Historical Import in Town and City Place Distinction and Attractiveness. Modernist Retail Evolution Relative to Local Place DegradationReviewing External and Retail Façade Attention in the Design Literature; Key Urban Architectural Factors of Exterior Attractiveness; Conclusion; References; 6 Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption; Introduction; The Re-Enchantment of Consumption; Non-Western Shopping Malls and Socio-Political Aspects of Re-Enchantment; Conclusion; References. 7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies. This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. Includes bibliographical references and index. Marketing channels. http://id.loc.gov/authorities/subjects/sh85081347 Retail trade. http://id.loc.gov/authorities/subjects/sh85113295 Circuits de distribution. Commerce de détail. Sales & marketing. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Marketing channels fast Retail trade fast Melewar, T. C. Dennis, Charles. Print version: McIntyre, Charles. Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. Bingley : Emerald Group Publishing Limited, ©2016 Online access with EBA: Emerald Business, Management & Economics. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1407255 Volltext |
| spellingShingle | McIntyre, Charles Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. Online access with EBA: Emerald Business, Management & Economics. Front Cover; Multi-Channel Marketing, Branding and Retail Design; Copyright Page; Contents; List of Contributors; Introduction; Part I: The Design Process -- Branding, Marketing and Customer Experience in a Multi-Channel World; 1 Branding: At the Heart of the Relationship between Product Marketing and Design; Introduction; Design and Brand Identity; Signs at the Crossroads of Design and Branding; Semantics of Products: A Tool for Expressing Brand Values; Design and Emotional Attachment to Brand; Product Design and Consumer Behavior. Design as a Creator of Meaning and a Driver of Consumer Attachment to a BrandDesign, Branding, and Innovation; Branding and Innovation; Design and Innovation; Mutual Influence of Design and Branding on Product Innovation; Conclusion; References; 2 Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education; Introduction; Retail, Store Design, and Lifestyle -- Retail 1.0, 2.0, and 3.0; The Gaps Evident in Research, Practice, and Educational Disciplines; The Gap between Research Disciplines. The Gap between Research and PracticeThe Gap between Educational Disciplines; Conclusion; References; 3 Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding; Introduction; Brand Communication Control and Female Body Image; Social Media as an Agent of Brand Message Change; Social Networking Interactivity, Discourse and Brandstorms; Conclusion; References; 4 Selling the Brand Story: Social and Business Innovation in a One for One® Business Model; Introduction; Context. CSR and Business-Stakeholder RelationsBusiness Innovation: Social Entrepreneurship and the Buy-One-Give-One Model; Conclusion; References; Part II: Structural Experience in Retail Design and Brand Marketing -- Real World and Beyond; 5 Front of House Design and Marketing Effects: Town and City Streetscapes and Meaning in Exterior Retail Brand Experience; Introduction; The Symbiotic Value of Retail Brand and Place and Space Meanings in Built Environments: Big Store Examples; Retail's Historical Import in Town and City Place Distinction and Attractiveness. Modernist Retail Evolution Relative to Local Place DegradationReviewing External and Retail Façade Attention in the Design Literature; Key Urban Architectural Factors of Exterior Attractiveness; Conclusion; References; 6 Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption; Introduction; The Re-Enchantment of Consumption; Non-Western Shopping Malls and Socio-Political Aspects of Re-Enchantment; Conclusion; References. Marketing channels. http://id.loc.gov/authorities/subjects/sh85081347 Retail trade. http://id.loc.gov/authorities/subjects/sh85113295 Circuits de distribution. Commerce de détail. Sales & marketing. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Marketing channels fast Retail trade fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081347 http://id.loc.gov/authorities/subjects/sh85113295 |
| title | Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. |
| title_auth | Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. |
| title_exact_search | Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. |
| title_full | Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. |
| title_fullStr | Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. |
| title_full_unstemmed | Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. |
| title_short | Multi-Channel Marketing, Branding and Retail Design : |
| title_sort | multi channel marketing branding and retail design new challenges and opportunities |
| title_sub | New Challenges and Opportunities. |
| topic | Marketing channels. http://id.loc.gov/authorities/subjects/sh85081347 Retail trade. http://id.loc.gov/authorities/subjects/sh85113295 Circuits de distribution. Commerce de détail. Sales & marketing. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Marketing channels fast Retail trade fast |
| topic_facet | Marketing channels. Retail trade. Circuits de distribution. Commerce de détail. Sales & marketing. BUSINESS & ECONOMICS Advertising & Promotion. Marketing channels Retail trade |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1407255 |
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