Jobs to be done :: a roadmap for customer-centered innovation /
First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approac...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York City :
AMACOM,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process. |
| Beschreibung: | 1 online resource |
| ISBN: | 9780814438084 0814438083 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn960210459 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 161010s2016 nyu o 000 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d IDEBK |d YDX |d EBLCP |d TOH |d TEFOD |d OCLCQ |d IDB |d S4S |d AGLDB |d OCLCQ |d MERUC |d OCLCQ |d U3G |d RECBK |d OCLCQ |d STF |d OCLCQ |d K6U |d OCLCO |d OCLCQ |d OCLCO |d NZAUC |d OCLCQ |d OCLCO |d OCLCL |d HOPLA |d UUM |d OCLCQ | ||
| 019 | |a 960448173 |a 960737380 |a 960832096 |a 962125484 |a 962812555 |a 964619721 |a 965393570 | ||
| 020 | |a 9780814438084 |q (electronic bk.) | ||
| 020 | |a 0814438083 |q (electronic bk.) | ||
| 020 | |z 9780814438039 | ||
| 020 | |z 0814438032 | ||
| 035 | |a (OCoLC)960210459 |z (OCoLC)960448173 |z (OCoLC)960737380 |z (OCoLC)960832096 |z (OCoLC)962125484 |z (OCoLC)962812555 |z (OCoLC)964619721 |z (OCoLC)965393570 | ||
| 037 | |a 15297EC6-974B-4A73-9C35-B235B37BD1B0 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HD53 |b .W86 2016eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 7 | |a 658.5/038 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Wunker, Stephen M., |e author. | |
| 245 | 1 | 0 | |a Jobs to be done : |b a roadmap for customer-centered innovation / |c written by Stephen Wunker, Jessica Wattman, David Farber. |
| 264 | 1 | |a New York City : |b AMACOM, |c 2016. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process. | ||
| 650 | 0 | |a Creative ability in business. |0 http://id.loc.gov/authorities/subjects/sh85033838 | |
| 650 | 0 | |a New products. |0 http://id.loc.gov/authorities/subjects/sh85091388 | |
| 650 | 0 | |a Cost effectiveness. |0 http://id.loc.gov/authorities/subjects/sh85033197 | |
| 650 | 0 | |a Consumer satisfaction. |0 http://id.loc.gov/authorities/subjects/sh85031490 | |
| 650 | 2 | |a Cost-Benefit Analysis |0 https://id.nlm.nih.gov/mesh/D003362 | |
| 650 | 2 | |a Consumer Behavior |0 https://id.nlm.nih.gov/mesh/D003258 | |
| 650 | 6 | |a Créativité dans les affaires. | |
| 650 | 6 | |a Coût-efficacité. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 7 | |a cost benefit analysis. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Cost effectiveness |2 fast | |
| 650 | 7 | |a Creative ability in business |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 700 | 1 | |a Wattman, Jessica, |e author. | |
| 700 | 1 | |a Farber, David R., |e author. | |
| 758 | |i has work: |a Jobs to be done (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFG7dRfjFycQxfWbBcPxXd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Wunker, Stephen M. |t Jobs to be done. |d New York City : AMACOM, 2016 |z 9780814438039 |w (DLC) 2016024568 |w (OCoLC)950638400 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1259563 |3 Volltext |
| 938 | |a hoopla Digital |b HOPL |n MWT12586601 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4568641 | ||
| 938 | |a EBSCOhost |b EBSC |n 1259563 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis36496213 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00723749 | ||
| 938 | |a YBP Library Services |b YANK |n 13212715 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn960210459 |
|---|---|
| _version_ | 1816796924566568960 |
| adam_text | |
| any_adam_object | |
| author | Wunker, Stephen M. Wattman, Jessica Farber, David R. |
| author_facet | Wunker, Stephen M. Wattman, Jessica Farber, David R. |
| author_role | aut aut aut |
| author_sort | Wunker, Stephen M. |
| author_variant | s m w sm smw j w jw d r f dr drf |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD53 |
| callnumber-raw | HD53 .W86 2016eb |
| callnumber-search | HD53 .W86 2016eb |
| callnumber-sort | HD 253 W86 42016EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors. |
| ctrlnum | (OCoLC)960210459 |
| dewey-full | 658.5/038 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/038 |
| dewey-search | 658.5/038 |
| dewey-sort | 3658.5 238 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04830cam a2200757 i 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn960210459</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">161010s2016 nyu o 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">IDEBK</subfield><subfield code="d">YDX</subfield><subfield code="d">EBLCP</subfield><subfield code="d">TOH</subfield><subfield code="d">TEFOD</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">IDB</subfield><subfield code="d">S4S</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MERUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">U3G</subfield><subfield code="d">RECBK</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">K6U</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">NZAUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">HOPLA</subfield><subfield code="d">UUM</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">960448173</subfield><subfield code="a">960737380</subfield><subfield code="a">960832096</subfield><subfield code="a">962125484</subfield><subfield code="a">962812555</subfield><subfield code="a">964619721</subfield><subfield code="a">965393570</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780814438084</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0814438083</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780814438039</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0814438032</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)960210459</subfield><subfield code="z">(OCoLC)960448173</subfield><subfield code="z">(OCoLC)960737380</subfield><subfield code="z">(OCoLC)960832096</subfield><subfield code="z">(OCoLC)962125484</subfield><subfield code="z">(OCoLC)962812555</subfield><subfield code="z">(OCoLC)964619721</subfield><subfield code="z">(OCoLC)965393570</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">15297EC6-974B-4A73-9C35-B235B37BD1B0</subfield><subfield code="b">OverDrive, Inc.</subfield><subfield code="n">http://www.overdrive.com</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD53</subfield><subfield code="b">.W86 2016eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">082000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">042000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">085000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.5/038</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wunker, Stephen M.,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Jobs to be done :</subfield><subfield code="b">a roadmap for customer-centered innovation /</subfield><subfield code="c">written by Stephen Wunker, Jessica Wattman, David Farber.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York City :</subfield><subfield code="b">AMACOM,</subfield><subfield code="c">2016.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Creative ability in business.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85033838</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">New products.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85091388</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Cost effectiveness.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85033197</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer satisfaction.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85031490</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Cost-Benefit Analysis</subfield><subfield code="0">https://id.nlm.nih.gov/mesh/D003362</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Consumer Behavior</subfield><subfield code="0">https://id.nlm.nih.gov/mesh/D003258</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Créativité dans les affaires.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Coût-efficacité.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs</subfield><subfield code="x">Satisfaction.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">cost benefit analysis.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industrial Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management Science.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Organizational Behavior.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer satisfaction</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Cost effectiveness</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Creative ability in business</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">New products</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wattman, Jessica,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Farber, David R.,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Jobs to be done (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCFG7dRfjFycQxfWbBcPxXd</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Wunker, Stephen M.</subfield><subfield code="t">Jobs to be done.</subfield><subfield code="d">New York City : AMACOM, 2016</subfield><subfield code="z">9780814438039</subfield><subfield code="w">(DLC) 2016024568</subfield><subfield code="w">(OCoLC)950638400</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1259563</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">hoopla Digital</subfield><subfield code="b">HOPL</subfield><subfield code="n">MWT12586601</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL4568641</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">1259563</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">cis36496213</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Recorded Books, LLC</subfield><subfield code="b">RECE</subfield><subfield code="n">rbeEB00723749</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">13212715</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-ocn960210459 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:24Z |
| institution | BVB |
| isbn | 9780814438084 0814438083 |
| language | English |
| oclc_num | 960210459 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | AMACOM, |
| record_format | marc |
| spelling | Wunker, Stephen M., author. Jobs to be done : a roadmap for customer-centered innovation / written by Stephen Wunker, Jessica Wattman, David Farber. New York City : AMACOM, 2016. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors. Print version record. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process. Creative ability in business. http://id.loc.gov/authorities/subjects/sh85033838 New products. http://id.loc.gov/authorities/subjects/sh85091388 Cost effectiveness. http://id.loc.gov/authorities/subjects/sh85033197 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Cost-Benefit Analysis https://id.nlm.nih.gov/mesh/D003362 Consumer Behavior https://id.nlm.nih.gov/mesh/D003258 Créativité dans les affaires. Coût-efficacité. Consommateurs Satisfaction. cost benefit analysis. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer satisfaction fast Cost effectiveness fast Creative ability in business fast New products fast Wattman, Jessica, author. Farber, David R., author. has work: Jobs to be done (Text) https://id.oclc.org/worldcat/entity/E39PCFG7dRfjFycQxfWbBcPxXd https://id.oclc.org/worldcat/ontology/hasWork Print version: Wunker, Stephen M. Jobs to be done. New York City : AMACOM, 2016 9780814438039 (DLC) 2016024568 (OCoLC)950638400 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1259563 Volltext |
| spellingShingle | Wunker, Stephen M. Wattman, Jessica Farber, David R. Jobs to be done : a roadmap for customer-centered innovation / Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors. Creative ability in business. http://id.loc.gov/authorities/subjects/sh85033838 New products. http://id.loc.gov/authorities/subjects/sh85091388 Cost effectiveness. http://id.loc.gov/authorities/subjects/sh85033197 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Cost-Benefit Analysis https://id.nlm.nih.gov/mesh/D003362 Consumer Behavior https://id.nlm.nih.gov/mesh/D003258 Créativité dans les affaires. Coût-efficacité. Consommateurs Satisfaction. cost benefit analysis. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer satisfaction fast Cost effectiveness fast Creative ability in business fast New products fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85033838 http://id.loc.gov/authorities/subjects/sh85091388 http://id.loc.gov/authorities/subjects/sh85033197 http://id.loc.gov/authorities/subjects/sh85031490 https://id.nlm.nih.gov/mesh/D003362 https://id.nlm.nih.gov/mesh/D003258 |
| title | Jobs to be done : a roadmap for customer-centered innovation / |
| title_auth | Jobs to be done : a roadmap for customer-centered innovation / |
| title_exact_search | Jobs to be done : a roadmap for customer-centered innovation / |
| title_full | Jobs to be done : a roadmap for customer-centered innovation / written by Stephen Wunker, Jessica Wattman, David Farber. |
| title_fullStr | Jobs to be done : a roadmap for customer-centered innovation / written by Stephen Wunker, Jessica Wattman, David Farber. |
| title_full_unstemmed | Jobs to be done : a roadmap for customer-centered innovation / written by Stephen Wunker, Jessica Wattman, David Farber. |
| title_short | Jobs to be done : |
| title_sort | jobs to be done a roadmap for customer centered innovation |
| title_sub | a roadmap for customer-centered innovation / |
| topic | Creative ability in business. http://id.loc.gov/authorities/subjects/sh85033838 New products. http://id.loc.gov/authorities/subjects/sh85091388 Cost effectiveness. http://id.loc.gov/authorities/subjects/sh85033197 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Cost-Benefit Analysis https://id.nlm.nih.gov/mesh/D003362 Consumer Behavior https://id.nlm.nih.gov/mesh/D003258 Créativité dans les affaires. Coût-efficacité. Consommateurs Satisfaction. cost benefit analysis. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer satisfaction fast Cost effectiveness fast Creative ability in business fast New products fast |
| topic_facet | Creative ability in business. New products. Cost effectiveness. Consumer satisfaction. Cost-Benefit Analysis Consumer Behavior Créativité dans les affaires. Coût-efficacité. Consommateurs Satisfaction. cost benefit analysis. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Consumer satisfaction Cost effectiveness Creative ability in business New products |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1259563 |
| work_keys_str_mv | AT wunkerstephenm jobstobedonearoadmapforcustomercenteredinnovation AT wattmanjessica jobstobedonearoadmapforcustomercenteredinnovation AT farberdavidr jobstobedonearoadmapforcustomercenteredinnovation |