Entertainment, media & advertising market research handbook 2017-2018 /:
This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Loganville, GA :
Richard K. Miller & Associates,
[2017]
|
| Ausgabe: | 15th edition. |
| Schriftenreihe: | RKMA market research handbook series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. |
| Beschreibung: | 1 online resource (368 pages) |
| Bibliographie: | Includes bibliographical references (pages 351-354, 360-368). |
| ISBN: | 9781577832447 1577832442 |
| ISSN: | 1946-0732 |
Internformat
MARC
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |4 aut |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Entertainment, media & advertising market research handbook 2017-2018 / |c by Richard K. Miller and Kelli Washington. |
| 246 | 3 | |a Entertainment, media and advertising market research handbook 2017-2018 | |
| 246 | 3 | 0 | |a Market research handbook |
| 250 | |a 15th edition. | ||
| 264 | 1 | |a Loganville, GA : |b Richard K. Miller & Associates, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (368 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a RKMA market research handbook series, |x 1946-0732 | |
| 588 | 0 | |a Online resource; title from PDF title page (viewed September 1, 2016). | |
| 504 | |a Includes bibliographical references (pages 351-354, 360-368). | ||
| 505 | 0 | 0 | |g PART I. |t MARKET SUMMARY -- |g 1. |t Consumer Use Of Media & The Internet -- |g 2. |t Market Assessment: Advertising -- |g 3. |t Market Assessment: Entertainment & Media -- |g 4. |t Consumer Access Of News |
| 505 | 8 | 0 | |g PART II. |t MARKET LEADERS -- |g 5. |t Largest Advertisers -- |g 6. |t Largest Agencies -- |g 7. |t Largest Service Providers -- |g 8. |t Most-Visited Websites -- |g 9. |t Top Smartphone Platforms & Apps |
| 505 | 8 | 0 | |g PART III. |t TELEVISION -- |g 11. |t Designated Market Areas -- |g 12. |t TV Networks & Stations -- |g 13. |t TV News -- |g 14. |t Television Advertising -- |g 15. |t TV Ad Costs -- |g 16. |t Internet-Connected TV |
| 505 | 8 | 0 | |g PART IV. |t RADIO -- |g 18. |t Radio Listening -- |g 19. |t Radio Metros -- |g 20. |t Radio Stations -- |g 21. |t Digital Radio -- |g 22. |t Radio Advertising -- |g 23. |t Satellite Radio |
| 505 | 8 | 0 | |g PART V. |t PRINT MEDIA -- |g 24. |t Magazines -- |g 25. |t Newspapers -- |g 26. |t Alternative Weeklies -- |g 27. |t Free-Standing Inserts -- |g 28. |t Books & Ebooks |
| 505 | 8 | 0 | |g PART VI. |t DIGITAL MEDIA -- |g 29. |t Digital Advertising -- |g 30. |t Digital News -- |g 31. |t Digital Video -- |g 32. |t Mobile Apps -- |g 33. |t Podcasts -- |g 34. |t Social Media |
| 505 | 8 | 0 | |g PART VII. |t ADVERTISING ANALYSES -- |g 35. |t Ad Blocking -- |g 36. |t Ad Fraud -- |g 37. |t Award-Winning Agencies -- |g 38. |t Branding -- |g 39. |t Content Marketing -- |g 40. |t Coupons -- |g 41. |t Customer Analytics -- |g 42. |t Consumer Tracking -- |g 43. |t Digital Place-Based Advertising -- |g 44. |t Global Markets -- |g 45. |t Local Marketing -- |g 46. |t Naming Rights -- |g 47. |t Native Advertising -- |g 48. |t Out-Of-Home Advertising -- |g 49. |t Packaging -- |g 50. |t Political Advertising -- |g 51. |t Product Placement -- |g 52. |t Programmatic Advertising -- |g 53. |t Response To Advertising -- |g 54. |t Sponsorships -- |g 55. |t Sports Marketing -- |g 56. |t Trust In Media & Advertising |
| 505 | 8 | 0 | |g PART VIII. |t ENTERTAINMENT & MEDIA ANALYSES -- |g 57. |t Celebrities -- |g 58. |t Crowdsourcing -- |g 59. |t Hispanic Media -- |g 60. |t In-Flight Entertainment -- |g 61. |t Sports Media -- |g 62. |t Trust In Media -- |g 63. |t Video Games -- |g 64. |t Virtual Reality |
| 505 | 8 | 0 | |g PART IX. |t FILMED ENTERTAINMENT -- |g 65. |t Film Studios -- |g 66. |t Movies -- |g 67. |t In-Cinema Advertising -- |g 68. |t Home Entertainment |
| 505 | 8 | 0 | |g PART X. |t MUSIC -- |g 69. |t Concerts & Music Festivals -- |g 70. |t Recorded Music -- |g 71. |t Streaming Music Services |
| 505 | 8 | 0 | |g Appendix A. |t Academic Programs -- |g Appendix B. |t Analysts -- |g Appendix C. |t Associations -- |g Appendix D. |t Entertainment Awards -- |g Appendix E. |t Entertainment & Media Museums -- |g Appendix F. |t Industry-Specific Periodicals -- |g Appendix G. |t Marketing Blogs -- |g Appendix H. |t State Film Commission |
| 520 | |a This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. | ||
| 650 | 0 | |a Marketing research |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Leisure |x Research |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Advertising |x Research |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumer behavior |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Marketing |x Recherche |v Guides, manuels, etc. | |
| 650 | 6 | |a Loisir |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Publicité |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |x Comportement |v Guides, manuels, etc. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Research |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Leisure |x Research |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
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| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 655 | 7 | |a Handbooks and manuals. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2014026109 | |
| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
| 700 | 1 | |a Washington, Kelli D., |e author |4 aut | |
| 710 | 2 | |a Richard K. Miller & Associates, |e author, |e publisher. |4 aut |4 pbl | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn957585286 |
|---|---|
| _version_ | 1816796923944763392 |
| adam_text | |
| any_adam_object | |
| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 |
| author_corporate | Richard K. Miller & Associates |
| author_corporate_role | aut |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Richard K. Miller & Associates |
| author_role | aut aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm k d w kd kdw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 .R56 2017 |
| callnumber-search | HF5415.2 .R56 2017 |
| callnumber-sort | HF 45415.2 R56 42017 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | MARKET SUMMARY -- Consumer Use Of Media & The Internet -- Market Assessment: Advertising -- Market Assessment: Entertainment & Media -- Consumer Access Of News MARKET LEADERS -- Largest Advertisers -- Largest Agencies -- Largest Service Providers -- Most-Visited Websites -- Top Smartphone Platforms & Apps TELEVISION -- Designated Market Areas -- TV Networks & Stations -- TV News -- Television Advertising -- TV Ad Costs -- Internet-Connected TV RADIO -- Radio Listening -- Radio Metros -- Radio Stations -- Digital Radio -- Radio Advertising -- Satellite Radio PRINT MEDIA -- Magazines -- Newspapers -- Alternative Weeklies -- Free-Standing Inserts -- Books & Ebooks DIGITAL MEDIA -- Digital Advertising -- Digital News -- Digital Video -- Mobile Apps -- Podcasts -- Social Media ADVERTISING ANALYSES -- Ad Blocking -- Ad Fraud -- Award-Winning Agencies -- Branding -- Content Marketing -- Coupons -- Customer Analytics -- Consumer Tracking -- Digital Place-Based Advertising -- Global Markets -- Local Marketing -- Naming Rights -- Native Advertising -- Out-Of-Home Advertising -- Packaging -- Political Advertising -- Product Placement -- Programmatic Advertising -- Response To Advertising -- Sponsorships -- Sports Marketing -- Trust In Media & Advertising ENTERTAINMENT & MEDIA ANALYSES -- Celebrities -- Crowdsourcing -- Hispanic Media -- In-Flight Entertainment -- Sports Media -- Trust In Media -- Video Games -- Virtual Reality FILMED ENTERTAINMENT -- Film Studios -- Movies -- In-Cinema Advertising -- Home Entertainment MUSIC -- Concerts & Music Festivals -- Recorded Music -- Streaming Music Services Academic Programs -- Analysts -- Associations -- Entertainment Awards -- Entertainment & Media Museums -- Industry-Specific Periodicals -- Marketing Blogs -- State Film Commission |
| ctrlnum | (OCoLC)957585286 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 15th edition. |
| format | Electronic eBook |
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Miller and Kelli Washington.</subfield></datafield><datafield tag="246" ind1="3" ind2=" "><subfield code="a">Entertainment, media and advertising market research handbook 2017-2018</subfield></datafield><datafield tag="246" ind1="3" ind2="0"><subfield code="a">Market research handbook</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">15th edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Loganville, GA :</subfield><subfield code="b">Richard K. 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from PDF title page (viewed September 1, 2016).</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 351-354, 360-368).</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="g">PART I.</subfield><subfield code="t">MARKET SUMMARY --</subfield><subfield code="g">1.</subfield><subfield code="t">Consumer Use Of Media & The Internet --</subfield><subfield code="g">2.</subfield><subfield code="t">Market Assessment: Advertising --</subfield><subfield code="g">3.</subfield><subfield code="t">Market Assessment: Entertainment & Media --</subfield><subfield code="g">4.</subfield><subfield code="t">Consumer Access Of News</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART II.</subfield><subfield code="t">MARKET LEADERS --</subfield><subfield code="g">5.</subfield><subfield code="t">Largest Advertisers --</subfield><subfield code="g">6.</subfield><subfield code="t">Largest Agencies --</subfield><subfield code="g">7.</subfield><subfield code="t">Largest Service Providers --</subfield><subfield code="g">8.</subfield><subfield code="t">Most-Visited Websites --</subfield><subfield code="g">9.</subfield><subfield code="t">Top Smartphone Platforms & Apps</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART III.</subfield><subfield code="t">TELEVISION --</subfield><subfield code="g">11.</subfield><subfield code="t">Designated Market Areas --</subfield><subfield code="g">12.</subfield><subfield code="t">TV Networks & Stations --</subfield><subfield code="g">13.</subfield><subfield code="t">TV News --</subfield><subfield code="g">14.</subfield><subfield code="t">Television Advertising --</subfield><subfield code="g">15.</subfield><subfield code="t">TV Ad Costs --</subfield><subfield code="g">16.</subfield><subfield code="t">Internet-Connected TV</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART IV.</subfield><subfield code="t">RADIO --</subfield><subfield code="g">18.</subfield><subfield code="t">Radio Listening --</subfield><subfield code="g">19.</subfield><subfield code="t">Radio Metros --</subfield><subfield code="g">20.</subfield><subfield code="t">Radio Stations --</subfield><subfield code="g">21.</subfield><subfield code="t">Digital Radio --</subfield><subfield code="g">22.</subfield><subfield code="t">Radio Advertising --</subfield><subfield code="g">23.</subfield><subfield code="t">Satellite Radio</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART V.</subfield><subfield code="t">PRINT MEDIA --</subfield><subfield code="g">24.</subfield><subfield code="t">Magazines --</subfield><subfield code="g">25.</subfield><subfield code="t">Newspapers --</subfield><subfield code="g">26.</subfield><subfield code="t">Alternative Weeklies --</subfield><subfield code="g">27.</subfield><subfield code="t">Free-Standing Inserts --</subfield><subfield code="g">28.</subfield><subfield code="t">Books & Ebooks</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VI.</subfield><subfield code="t">DIGITAL MEDIA --</subfield><subfield code="g">29.</subfield><subfield code="t">Digital Advertising --</subfield><subfield code="g">30.</subfield><subfield code="t">Digital News --</subfield><subfield code="g">31.</subfield><subfield code="t">Digital Video --</subfield><subfield code="g">32.</subfield><subfield code="t">Mobile Apps --</subfield><subfield code="g">33.</subfield><subfield code="t">Podcasts --</subfield><subfield code="g">34.</subfield><subfield code="t">Social Media</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VII.</subfield><subfield code="t">ADVERTISING ANALYSES --</subfield><subfield code="g">35.</subfield><subfield code="t">Ad Blocking --</subfield><subfield code="g">36.</subfield><subfield code="t">Ad Fraud --</subfield><subfield code="g">37.</subfield><subfield code="t">Award-Winning Agencies --</subfield><subfield code="g">38.</subfield><subfield code="t">Branding --</subfield><subfield code="g">39.</subfield><subfield code="t">Content Marketing --</subfield><subfield code="g">40.</subfield><subfield code="t">Coupons --</subfield><subfield code="g">41.</subfield><subfield code="t">Customer Analytics --</subfield><subfield code="g">42.</subfield><subfield code="t">Consumer Tracking --</subfield><subfield code="g">43.</subfield><subfield code="t">Digital Place-Based Advertising --</subfield><subfield code="g">44.</subfield><subfield code="t">Global Markets --</subfield><subfield code="g">45.</subfield><subfield code="t">Local Marketing --</subfield><subfield code="g">46.</subfield><subfield code="t">Naming Rights --</subfield><subfield code="g">47.</subfield><subfield code="t">Native Advertising --</subfield><subfield code="g">48.</subfield><subfield code="t">Out-Of-Home Advertising --</subfield><subfield code="g">49.</subfield><subfield code="t">Packaging --</subfield><subfield code="g">50.</subfield><subfield code="t">Political Advertising --</subfield><subfield code="g">51.</subfield><subfield code="t">Product Placement --</subfield><subfield code="g">52.</subfield><subfield code="t">Programmatic Advertising --</subfield><subfield code="g">53.</subfield><subfield code="t">Response To Advertising --</subfield><subfield code="g">54.</subfield><subfield code="t">Sponsorships --</subfield><subfield code="g">55.</subfield><subfield code="t">Sports Marketing --</subfield><subfield code="g">56.</subfield><subfield code="t">Trust In Media & Advertising</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VIII.</subfield><subfield code="t">ENTERTAINMENT & MEDIA ANALYSES --</subfield><subfield code="g">57.</subfield><subfield code="t">Celebrities --</subfield><subfield code="g">58.</subfield><subfield code="t">Crowdsourcing --</subfield><subfield code="g">59.</subfield><subfield code="t">Hispanic Media --</subfield><subfield code="g">60.</subfield><subfield code="t">In-Flight Entertainment --</subfield><subfield code="g">61.</subfield><subfield code="t">Sports Media --</subfield><subfield code="g">62.</subfield><subfield code="t">Trust In Media --</subfield><subfield code="g">63.</subfield><subfield code="t">Video Games --</subfield><subfield code="g">64.</subfield><subfield code="t">Virtual Reality</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART IX.</subfield><subfield code="t">FILMED ENTERTAINMENT --</subfield><subfield code="g">65.</subfield><subfield code="t">Film Studios --</subfield><subfield code="g">66.</subfield><subfield code="t">Movies --</subfield><subfield code="g">67.</subfield><subfield code="t">In-Cinema Advertising --</subfield><subfield code="g">68.</subfield><subfield code="t">Home Entertainment</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART X.</subfield><subfield code="t">MUSIC --</subfield><subfield code="g">69.</subfield><subfield code="t">Concerts & Music Festivals --</subfield><subfield code="g">70.</subfield><subfield code="t">Recorded Music --</subfield><subfield code="g">71.</subfield><subfield code="t">Streaming Music Services</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">Appendix A.</subfield><subfield code="t">Academic Programs --</subfield><subfield code="g">Appendix B.</subfield><subfield code="t">Analysts --</subfield><subfield code="g">Appendix C.</subfield><subfield code="t">Associations --</subfield><subfield code="g">Appendix D.</subfield><subfield code="t">Entertainment Awards --</subfield><subfield code="g">Appendix E.</subfield><subfield code="t">Entertainment & Media Museums --</subfield><subfield code="g">Appendix F.</subfield><subfield code="t">Industry-Specific Periodicals --</subfield><subfield code="g">Appendix G.</subfield><subfield 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| genre | Handbook https://id.nlm.nih.gov/mesh/D020479 handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf |
| genre_facet | Handbook handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBU-ocn957585286 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:24Z |
| institution | BVB |
| isbn | 9781577832447 1577832442 |
| issn | 1946-0732 |
| language | English |
| oclc_num | 957585286 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (368 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Richard K. Miller & Associates, |
| record_format | marc |
| series | RKMA market research handbook series. |
| series2 | RKMA market research handbook series, |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. aut http://id.loc.gov/authorities/names/n79045108 Entertainment, media & advertising market research handbook 2017-2018 / by Richard K. Miller and Kelli Washington. Entertainment, media and advertising market research handbook 2017-2018 Market research handbook 15th edition. Loganville, GA : Richard K. Miller & Associates, [2017] ©2017 1 online resource (368 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier RKMA market research handbook series, 1946-0732 Online resource; title from PDF title page (viewed September 1, 2016). Includes bibliographical references (pages 351-354, 360-368). PART I. MARKET SUMMARY -- 1. Consumer Use Of Media & The Internet -- 2. Market Assessment: Advertising -- 3. Market Assessment: Entertainment & Media -- 4. Consumer Access Of News PART II. MARKET LEADERS -- 5. Largest Advertisers -- 6. Largest Agencies -- 7. Largest Service Providers -- 8. Most-Visited Websites -- 9. Top Smartphone Platforms & Apps PART III. TELEVISION -- 11. Designated Market Areas -- 12. TV Networks & Stations -- 13. TV News -- 14. Television Advertising -- 15. TV Ad Costs -- 16. Internet-Connected TV PART IV. RADIO -- 18. Radio Listening -- 19. Radio Metros -- 20. Radio Stations -- 21. Digital Radio -- 22. Radio Advertising -- 23. Satellite Radio PART V. PRINT MEDIA -- 24. Magazines -- 25. Newspapers -- 26. Alternative Weeklies -- 27. Free-Standing Inserts -- 28. Books & Ebooks PART VI. DIGITAL MEDIA -- 29. Digital Advertising -- 30. Digital News -- 31. Digital Video -- 32. Mobile Apps -- 33. Podcasts -- 34. Social Media PART VII. ADVERTISING ANALYSES -- 35. Ad Blocking -- 36. Ad Fraud -- 37. Award-Winning Agencies -- 38. Branding -- 39. Content Marketing -- 40. Coupons -- 41. Customer Analytics -- 42. Consumer Tracking -- 43. Digital Place-Based Advertising -- 44. Global Markets -- 45. Local Marketing -- 46. Naming Rights -- 47. Native Advertising -- 48. Out-Of-Home Advertising -- 49. Packaging -- 50. Political Advertising -- 51. Product Placement -- 52. Programmatic Advertising -- 53. Response To Advertising -- 54. Sponsorships -- 55. Sports Marketing -- 56. Trust In Media & Advertising PART VIII. ENTERTAINMENT & MEDIA ANALYSES -- 57. Celebrities -- 58. Crowdsourcing -- 59. Hispanic Media -- 60. In-Flight Entertainment -- 61. Sports Media -- 62. Trust In Media -- 63. Video Games -- 64. Virtual Reality PART IX. FILMED ENTERTAINMENT -- 65. Film Studios -- 66. Movies -- 67. In-Cinema Advertising -- 68. Home Entertainment PART X. MUSIC -- 69. Concerts & Music Festivals -- 70. Recorded Music -- 71. Streaming Music Services Appendix A. Academic Programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commission This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising Research fast Consumer behavior fast Leisure Research fast Marketing research fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Handbook https://id.nlm.nih.gov/mesh/D020479 handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf Washington, Kelli D., author aut Richard K. Miller & Associates, author, publisher. aut pbl RKMA market research handbook series. 1946-066X FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1351759 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Entertainment, media & advertising market research handbook 2017-2018 / RKMA market research handbook series. MARKET SUMMARY -- Consumer Use Of Media & The Internet -- Market Assessment: Advertising -- Market Assessment: Entertainment & Media -- Consumer Access Of News MARKET LEADERS -- Largest Advertisers -- Largest Agencies -- Largest Service Providers -- Most-Visited Websites -- Top Smartphone Platforms & Apps TELEVISION -- Designated Market Areas -- TV Networks & Stations -- TV News -- Television Advertising -- TV Ad Costs -- Internet-Connected TV RADIO -- Radio Listening -- Radio Metros -- Radio Stations -- Digital Radio -- Radio Advertising -- Satellite Radio PRINT MEDIA -- Magazines -- Newspapers -- Alternative Weeklies -- Free-Standing Inserts -- Books & Ebooks DIGITAL MEDIA -- Digital Advertising -- Digital News -- Digital Video -- Mobile Apps -- Podcasts -- Social Media ADVERTISING ANALYSES -- Ad Blocking -- Ad Fraud -- Award-Winning Agencies -- Branding -- Content Marketing -- Coupons -- Customer Analytics -- Consumer Tracking -- Digital Place-Based Advertising -- Global Markets -- Local Marketing -- Naming Rights -- Native Advertising -- Out-Of-Home Advertising -- Packaging -- Political Advertising -- Product Placement -- Programmatic Advertising -- Response To Advertising -- Sponsorships -- Sports Marketing -- Trust In Media & Advertising ENTERTAINMENT & MEDIA ANALYSES -- Celebrities -- Crowdsourcing -- Hispanic Media -- In-Flight Entertainment -- Sports Media -- Trust In Media -- Video Games -- Virtual Reality FILMED ENTERTAINMENT -- Film Studios -- Movies -- In-Cinema Advertising -- Home Entertainment MUSIC -- Concerts & Music Festivals -- Recorded Music -- Streaming Music Services Academic Programs -- Analysts -- Associations -- Entertainment Awards -- Entertainment & Media Museums -- Industry-Specific Periodicals -- Marketing Blogs -- State Film Commission Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising Research fast Consumer behavior fast Leisure Research fast Marketing research fast |
| subject_GND | https://id.nlm.nih.gov/mesh/D020479 http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Entertainment, media & advertising market research handbook 2017-2018 / |
| title_alt | Entertainment, media and advertising market research handbook 2017-2018 Market research handbook MARKET SUMMARY -- Consumer Use Of Media & The Internet -- Market Assessment: Advertising -- Market Assessment: Entertainment & Media -- Consumer Access Of News MARKET LEADERS -- Largest Advertisers -- Largest Agencies -- Largest Service Providers -- Most-Visited Websites -- Top Smartphone Platforms & Apps TELEVISION -- Designated Market Areas -- TV Networks & Stations -- TV News -- Television Advertising -- TV Ad Costs -- Internet-Connected TV RADIO -- Radio Listening -- Radio Metros -- Radio Stations -- Digital Radio -- Radio Advertising -- Satellite Radio PRINT MEDIA -- Magazines -- Newspapers -- Alternative Weeklies -- Free-Standing Inserts -- Books & Ebooks DIGITAL MEDIA -- Digital Advertising -- Digital News -- Digital Video -- Mobile Apps -- Podcasts -- Social Media ADVERTISING ANALYSES -- Ad Blocking -- Ad Fraud -- Award-Winning Agencies -- Branding -- Content Marketing -- Coupons -- Customer Analytics -- Consumer Tracking -- Digital Place-Based Advertising -- Global Markets -- Local Marketing -- Naming Rights -- Native Advertising -- Out-Of-Home Advertising -- Packaging -- Political Advertising -- Product Placement -- Programmatic Advertising -- Response To Advertising -- Sponsorships -- Sports Marketing -- Trust In Media & Advertising ENTERTAINMENT & MEDIA ANALYSES -- Celebrities -- Crowdsourcing -- Hispanic Media -- In-Flight Entertainment -- Sports Media -- Trust In Media -- Video Games -- Virtual Reality FILMED ENTERTAINMENT -- Film Studios -- Movies -- In-Cinema Advertising -- Home Entertainment MUSIC -- Concerts & Music Festivals -- Recorded Music -- Streaming Music Services Academic Programs -- Analysts -- Associations -- Entertainment Awards -- Entertainment & Media Museums -- Industry-Specific Periodicals -- Marketing Blogs -- State Film Commission |
| title_auth | Entertainment, media & advertising market research handbook 2017-2018 / |
| title_exact_search | Entertainment, media & advertising market research handbook 2017-2018 / |
| title_full | Entertainment, media & advertising market research handbook 2017-2018 / by Richard K. Miller and Kelli Washington. |
| title_fullStr | Entertainment, media & advertising market research handbook 2017-2018 / by Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Entertainment, media & advertising market research handbook 2017-2018 / by Richard K. Miller and Kelli Washington. |
| title_short | Entertainment, media & advertising market research handbook 2017-2018 / |
| title_sort | entertainment media advertising market research handbook 2017 2018 |
| topic | Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising Research fast Consumer behavior fast Leisure Research fast Marketing research fast |
| topic_facet | Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Advertising Research Consumer behavior Leisure Research Marketing research United States Handbook handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1351759 |
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