Standard Dictionary of Advertising, Mass Media and Marketing: English-German
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin
De Gruyter
[2016]
|
| Ausgabe: | 1983 |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 Online-Ressource (476 p.) |
| ISBN: | 9783110857245 3110857243 |
Internformat
MARC
| LEADER | 00000cam a2200000Mc 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn954123336 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 181213s2016 gw o u000 u eng d | ||
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| 020 | |a 9783110857245 | ||
| 020 | |a 3110857243 | ||
| 024 | 7 | |a 10.1515/9783110857245 |2 doi | |
| 035 | |a (OCoLC)954123336 | ||
| 050 | 4 | |a HF5803 | |
| 082 | 4 | |a 659.1 |2 23/eng | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Koschnick, Wolfgang J. |e Verfasser |4 aut | |
| 245 | 0 | 0 | |a Standard Dictionary of Advertising, Mass Media and Marketing |b English-German |c Wolfgang J. Koschnick |
| 250 | |a 1983 | ||
| 264 | 1 | |a Berlin |b De Gruyter |c [2016] | |
| 264 | 2 | |a Berlin |b Walter de Gruyter GmbH | |
| 300 | |a 1 Online-Ressource (476 p.) | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 588 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Nov 2018) | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Vorwort -- |t Preface -- |t Anmerkungen / Explanatory Note -- |t Abkürzungen / Abbreviations -- |t A -- |t B -- |t C -- |t D -- |t E -- |t F -- |t G -- |t H -- |t I -- |t J -- |t K -- |t L -- |t M -- |t N -- |t O -- |t P -- |t Q -- |t R -- |t S -- |t T -- |t U -- |t V -- |t W -- |t X -- |t Y -- |t Z -- |t Backmatter |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1587690 |3 Volltext |
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn954123336 |
|---|---|
| _version_ | 1816796923485487104 |
| adam_text | |
| any_adam_object | |
| author | Koschnick, Wolfgang J. |
| author_facet | Koschnick, Wolfgang J. |
| author_role | aut |
| author_sort | Koschnick, Wolfgang J. |
| author_variant | w j k wj wjk |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5803 |
| callnumber-raw | HF5803 |
| callnumber-search | HF5803 |
| callnumber-sort | HF 45803 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Frontmatter -- Vorwort -- Preface -- Anmerkungen / Explanatory Note -- Abkürzungen / Abbreviations -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z -- Backmatter |
| ctrlnum | (OCoLC)954123336 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1983 |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn954123336 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:23Z |
| institution | BVB |
| isbn | 9783110857245 3110857243 |
| language | English |
| oclc_num | 954123336 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 Online-Ressource (476 p.) |
| psigel | ZDB-4-EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | De Gruyter |
| record_format | marc |
| spelling | Koschnick, Wolfgang J. Verfasser aut Standard Dictionary of Advertising, Mass Media and Marketing English-German Wolfgang J. Koschnick 1983 Berlin De Gruyter [2016] Berlin Walter de Gruyter GmbH 1 Online-Ressource (476 p.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Nov 2018) Frontmatter -- Vorwort -- Preface -- Anmerkungen / Explanatory Note -- Abkürzungen / Abbreviations -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z -- Backmatter FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1587690 Volltext |
| spellingShingle | Koschnick, Wolfgang J. Standard Dictionary of Advertising, Mass Media and Marketing English-German Frontmatter -- Vorwort -- Preface -- Anmerkungen / Explanatory Note -- Abkürzungen / Abbreviations -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z -- Backmatter |
| title | Standard Dictionary of Advertising, Mass Media and Marketing English-German |
| title_alt | Frontmatter -- Vorwort -- Preface -- Anmerkungen / Explanatory Note -- Abkürzungen / Abbreviations -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z -- Backmatter |
| title_auth | Standard Dictionary of Advertising, Mass Media and Marketing English-German |
| title_exact_search | Standard Dictionary of Advertising, Mass Media and Marketing English-German |
| title_full | Standard Dictionary of Advertising, Mass Media and Marketing English-German Wolfgang J. Koschnick |
| title_fullStr | Standard Dictionary of Advertising, Mass Media and Marketing English-German Wolfgang J. Koschnick |
| title_full_unstemmed | Standard Dictionary of Advertising, Mass Media and Marketing English-German Wolfgang J. Koschnick |
| title_short | Standard Dictionary of Advertising, Mass Media and Marketing |
| title_sort | standard dictionary of advertising mass media and marketing english german |
| title_sub | English-German |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1587690 |
| work_keys_str_mv | AT koschnickwolfgangj standarddictionaryofadvertisingmassmediaandmarketingenglishgerman |