Verfügbarkeit: Winning the reputation game :

Winning the reputation game :: Creating stakeholder value and competitive advantage /

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Dowling, Grahame R. (Grahame Robert) (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cambridge, Massachusetts : The MIT Press, [2016]
Schlagworte:	Corporate image. Social responsibility of business. Organizational effectiveness. Entreprises > Image. Entreprises > Responsabilité sociale. Efficacité organisationnelle. corporate image. BUSINESS & ECONOMICS > Advertising & Promotion. BUSINESS & ECONOMICS > Business Ethics. Corporate image Organizational effectiveness Social responsibility of business BUSINESS/Social Responsibility
Online-Zugang:	Volltext
Zusammenfassung:	Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
Beschreibung:	Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage.
Beschreibung:	1 online resource (xi, 261 pages) : illustrations
Bibliographie:	Includes bibliographical references and index.
ISBN:	9780262335089 0262335085 9780262335072 0262335077 9780262335096 0262335093

Internformat

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Datensatz im Suchindex

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author	Dowling, Grahame R. (Grahame Robert)
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contents	Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation -- corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index.
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discipline	Wirtschaftswissenschaften
format	Electronic eBook
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spelling	Dowling, Grahame R. (Grahame Robert), author. https://id.oclc.org/worldcat/entity/E39PCjHcPmJ6rBFvGpjhMmtyq3 http://id.loc.gov/authorities/names/n96006254 Winning the reputation game : Creating stakeholder value and competitive advantage / Grahame R. Dowling. Cambridge, Massachusetts : The MIT Press, [2016] ©2016 1 online resource (xi, 261 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage. Includes bibliographical references and index. Print version record. Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation -- corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index. Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Entreprises Image. Entreprises Responsabilité sociale. Efficacité organisationnelle. corporate image. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS Business Ethics. bisacsh Corporate image fast Organizational effectiveness fast Social responsibility of business fast BUSINESS/Social Responsibility has work: Winning the reputation game (Text) https://id.oclc.org/worldcat/entity/E39PCGYVPjtQPkG9vTHtWryGHC https://id.oclc.org/worldcat/ontology/hasWork Print version: Dowling, Grahame R. (Grahame Robert). Winning the reputation game. Cambridge, Massachusetts : The MIT Press, [2016] 9780262034463 (DLC) 2015039867 (OCoLC)940455134 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1239107 Volltext
spellingShingle	Dowling, Grahame R. (Grahame Robert) Winning the reputation game : Creating stakeholder value and competitive advantage / Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation -- corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index. Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Entreprises Image. Entreprises Responsabilité sociale. Efficacité organisationnelle. corporate image. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS Business Ethics. bisacsh Corporate image fast Organizational effectiveness fast Social responsibility of business fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85032900 http://id.loc.gov/authorities/subjects/sh90005735 http://id.loc.gov/authorities/subjects/sh85095526
title	Winning the reputation game : Creating stakeholder value and competitive advantage /
title_auth	Winning the reputation game : Creating stakeholder value and competitive advantage /
title_exact_search	Winning the reputation game : Creating stakeholder value and competitive advantage /
title_full	Winning the reputation game : Creating stakeholder value and competitive advantage / Grahame R. Dowling.
title_fullStr	Winning the reputation game : Creating stakeholder value and competitive advantage / Grahame R. Dowling.
title_full_unstemmed	Winning the reputation game : Creating stakeholder value and competitive advantage / Grahame R. Dowling.
title_short	Winning the reputation game :
title_sort	winning the reputation game creating stakeholder value and competitive advantage
title_sub	Creating stakeholder value and competitive advantage /
topic	Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Entreprises Image. Entreprises Responsabilité sociale. Efficacité organisationnelle. corporate image. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS Business Ethics. bisacsh Corporate image fast Organizational effectiveness fast Social responsibility of business fast
topic_facet	Corporate image. Social responsibility of business. Organizational effectiveness. Entreprises Image. Entreprises Responsabilité sociale. Efficacité organisationnelle. corporate image. BUSINESS & ECONOMICS Advertising & Promotion. BUSINESS & ECONOMICS Business Ethics. Corporate image Organizational effectiveness Social responsibility of business
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1239107
work_keys_str_mv	AT dowlinggrahamer winningthereputationgamecreatingstakeholdervalueandcompetitiveadvantage

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