Brand meaning management /:
Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim t...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, England :
Emerald,
2015.
|
| Ausgabe: | First edition. |
| Schriftenreihe: | Review of marketing research.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. |
| Beschreibung: | "Emerald Books"--Cover |
| Beschreibung: | 1 online resource (338 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781784419318 1784419311 178441932X 9781784419325 |
| ISSN: | 1548-6435 |
Internformat
MARC
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| 245 | 0 | 0 | |a Brand meaning management / |c edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, England : |b Emerald, |c 2015. | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (338 pages) | ||
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| 490 | 1 | |a Review of Marketing Research ; |v v. 12 | |
| 500 | |a "Emerald Books"--Cover | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed May 25, 2015). | |
| 505 | 0 | |a Front Cover; Brand Meaning Management; Copyright page; Contents; List of Contributors; Editorial Advisory Board; Series Introduction: Meaning of Research and Research on (Brand) Meaning; Overview; Publication Mission; Special Issues on Critical and Emerging Areas; Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management; Brand Meaning Makers; Marketer-Derived Brand Narratives and Brand Meaning; Celebrities and Brand Meaning; Consumers as Brand Meaning Makers; Culture and Brand Meaning; Meaning Management Outcomes; Brands and Social Relationships. | |
| 505 | 8 | |a Brand Identification and AttachmentBrand Evangelism; Meaning Management and Brand Transgressions; Exchange versus Communal Brand Relationships; Violating the Basis for Brand Attachment; Violations of Honor Values; Unanswered Questions; Brand Relationship Evolution; Establishing, Strengthening, Augmenting, and Revitalizing Brand Meaning; Drivers of Brand Attachment; Extensions to B2C Markets; Brand Architecture Design; References; What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative; Introduction; Background; Brand Narratives as Stories. | |
| 505 | 8 | |a Two Pretests of the Extent of Creative LicenseConsumers are "More Gullible than Suspicious"; Study 1; Method; Results; Study 2; Method; Results; Study 3; Method; Results; Discussion; General Discussion; Notes; References; APPENDIX; Managing Brand Meaning through Celebrity Endorsement; Theoretical Development; Self-Brand Connections; Celebrity as Source of Meaning; Brand Symbolism; Study 1; Method; Participants; Procedure; Independent Variables; Dependent Variable; Manipulation Checks; Results; Manipulation Checks; Hypotheses 1 and 2; Hypothesis 3; Discussion of Results from Study 1. | |
| 505 | 8 | |a Self-Enhancement MotivesStudy 2; Method; Participants; Procedure; Independent and Dependent Variables; Manipulation Checks; Results; Manipulation Checks; Hypotheses Tests; Discussion of Results from Study 2; Conclusion; Notes; References; Brand Remixing: 3D Printing the Nokia Case; Brands: Private versus Communal Assets; The Rise of Remixing; Prior Research; The Impact of Remixing; The Nokia Case; 3D Printing Overview; Customizing the Lumia 820; Analysis of Remixing Activity by Users; Impact of Nokia's Remixing Initiative; Implications for Brand Management Thought and Practice. | |
| 505 | 8 | |a Implications for Brand ScholarsImplications for Brand Managers; Conclusion; Notes; References; Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets; What is Cultural Equity?; Consumer Responses to Brands and Cultural Equity; Positive Cultural Equity of Iconic Brands; Negative Cultural Equity of Iconic Brands; Simultaneous Activation of Two Cultures (or Bicultural Priming); Evoking a Culture Defense Mindset; Salience of Intercultural Competition; Cultural Equity for Which Group?; The Building Blocks of Cultural Equity. | |
| 520 | |a Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 650 | 0 | |a Brand name products. |0 http://id.loc.gov/authorities/subjects/sh85016403 | |
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| 700 | 1 | |a MacInnis, Deborah J., |e editor. |0 http://id.loc.gov/authorities/names/n93092052 | |
| 700 | 1 | |a Park, C. Whan, |e editor. |0 http://id.loc.gov/authorities/names/n86133562 | |
| 700 | 1 | |a Agarwal, Megha, |d 1982- |e contributor. |1 https://id.oclc.org/worldcat/entity/E39PCjtdGJRgVRCjbBmxxk7ktC |0 http://id.loc.gov/authorities/names/n2014042585 | |
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| _version_ | 1804748453625987072 |
| adam_text | |
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| author2 | MacInnis, Deborah J. Park, C. Whan Agarwal, Megha, 1982- |
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| author_GND | http://id.loc.gov/authorities/names/n93092052 http://id.loc.gov/authorities/names/n86133562 http://id.loc.gov/authorities/names/n2014042585 |
| author_facet | MacInnis, Deborah J. Park, C. Whan Agarwal, Megha, 1982- |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Front Cover; Brand Meaning Management; Copyright page; Contents; List of Contributors; Editorial Advisory Board; Series Introduction: Meaning of Research and Research on (Brand) Meaning; Overview; Publication Mission; Special Issues on Critical and Emerging Areas; Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management; Brand Meaning Makers; Marketer-Derived Brand Narratives and Brand Meaning; Celebrities and Brand Meaning; Consumers as Brand Meaning Makers; Culture and Brand Meaning; Meaning Management Outcomes; Brands and Social Relationships. Brand Identification and AttachmentBrand Evangelism; Meaning Management and Brand Transgressions; Exchange versus Communal Brand Relationships; Violating the Basis for Brand Attachment; Violations of Honor Values; Unanswered Questions; Brand Relationship Evolution; Establishing, Strengthening, Augmenting, and Revitalizing Brand Meaning; Drivers of Brand Attachment; Extensions to B2C Markets; Brand Architecture Design; References; What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative; Introduction; Background; Brand Narratives as Stories. Two Pretests of the Extent of Creative LicenseConsumers are "More Gullible than Suspicious"; Study 1; Method; Results; Study 2; Method; Results; Study 3; Method; Results; Discussion; General Discussion; Notes; References; APPENDIX; Managing Brand Meaning through Celebrity Endorsement; Theoretical Development; Self-Brand Connections; Celebrity as Source of Meaning; Brand Symbolism; Study 1; Method; Participants; Procedure; Independent Variables; Dependent Variable; Manipulation Checks; Results; Manipulation Checks; Hypotheses 1 and 2; Hypothesis 3; Discussion of Results from Study 1. Self-Enhancement MotivesStudy 2; Method; Participants; Procedure; Independent and Dependent Variables; Manipulation Checks; Results; Manipulation Checks; Hypotheses Tests; Discussion of Results from Study 2; Conclusion; Notes; References; Brand Remixing: 3D Printing the Nokia Case; Brands: Private versus Communal Assets; The Rise of Remixing; Prior Research; The Impact of Remixing; The Nokia Case; 3D Printing Overview; Customizing the Lumia 820; Analysis of Remixing Activity by Users; Impact of Nokia's Remixing Initiative; Implications for Brand Management Thought and Practice. Implications for Brand ScholarsImplications for Brand Managers; Conclusion; Notes; References; Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets; What is Cultural Equity?; Consumer Responses to Brands and Cultural Equity; Positive Cultural Equity of Iconic Brands; Negative Cultural Equity of Iconic Brands; Simultaneous Activation of Two Cultures (or Bicultural Priming); Evoking a Culture Defense Mindset; Salience of Intercultural Competition; Cultural Equity for Which Group?; The Building Blocks of Cultural Equity. |
| ctrlnum | (OCoLC)912318870 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition. |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn912318870 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:04:07Z |
| institution | BVB |
| isbn | 9781784419318 1784419311 178441932X 9781784419325 |
| issn | 1548-6435 |
| language | English |
| oclc_num | 912318870 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (338 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Emerald, |
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| series | Review of marketing research. |
| series2 | Review of Marketing Research ; |
| spelling | Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. First edition. Bingley, England : Emerald, 2015. ©2015 1 online resource (338 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Review of Marketing Research ; v. 12 "Emerald Books"--Cover Includes bibliographical references. Online resource; title from PDF title page (ebrary, viewed May 25, 2015). Front Cover; Brand Meaning Management; Copyright page; Contents; List of Contributors; Editorial Advisory Board; Series Introduction: Meaning of Research and Research on (Brand) Meaning; Overview; Publication Mission; Special Issues on Critical and Emerging Areas; Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management; Brand Meaning Makers; Marketer-Derived Brand Narratives and Brand Meaning; Celebrities and Brand Meaning; Consumers as Brand Meaning Makers; Culture and Brand Meaning; Meaning Management Outcomes; Brands and Social Relationships. Brand Identification and AttachmentBrand Evangelism; Meaning Management and Brand Transgressions; Exchange versus Communal Brand Relationships; Violating the Basis for Brand Attachment; Violations of Honor Values; Unanswered Questions; Brand Relationship Evolution; Establishing, Strengthening, Augmenting, and Revitalizing Brand Meaning; Drivers of Brand Attachment; Extensions to B2C Markets; Brand Architecture Design; References; What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative; Introduction; Background; Brand Narratives as Stories. Two Pretests of the Extent of Creative LicenseConsumers are "More Gullible than Suspicious"; Study 1; Method; Results; Study 2; Method; Results; Study 3; Method; Results; Discussion; General Discussion; Notes; References; APPENDIX; Managing Brand Meaning through Celebrity Endorsement; Theoretical Development; Self-Brand Connections; Celebrity as Source of Meaning; Brand Symbolism; Study 1; Method; Participants; Procedure; Independent Variables; Dependent Variable; Manipulation Checks; Results; Manipulation Checks; Hypotheses 1 and 2; Hypothesis 3; Discussion of Results from Study 1. Self-Enhancement MotivesStudy 2; Method; Participants; Procedure; Independent and Dependent Variables; Manipulation Checks; Results; Manipulation Checks; Hypotheses Tests; Discussion of Results from Study 2; Conclusion; Notes; References; Brand Remixing: 3D Printing the Nokia Case; Brands: Private versus Communal Assets; The Rise of Remixing; Prior Research; The Impact of Remixing; The Nokia Case; 3D Printing Overview; Customizing the Lumia 820; Analysis of Remixing Activity by Users; Impact of Nokia's Remixing Initiative; Implications for Brand Management Thought and Practice. Implications for Brand ScholarsImplications for Brand Managers; Conclusion; Notes; References; Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets; What is Cultural Equity?; Consumer Responses to Brands and Cultural Equity; Positive Cultural Equity of Iconic Brands; Negative Cultural Equity of Iconic Brands; Simultaneous Activation of Two Cultures (or Bicultural Priming); Evoking a Culture Defense Mindset; Salience of Intercultural Competition; Cultural Equity for Which Group?; The Building Blocks of Cultural Equity. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. English. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Marketing Gestion. Produits de marque. Market research. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products fast Marketing Management fast MacInnis, Deborah J., editor. http://id.loc.gov/authorities/names/n93092052 Park, C. Whan, editor. http://id.loc.gov/authorities/names/n86133562 Agarwal, Megha, 1982- contributor. https://id.oclc.org/worldcat/entity/E39PCjtdGJRgVRCjbBmxxk7ktC http://id.loc.gov/authorities/names/n2014042585 has work: Brand meaning management (Text) https://id.oclc.org/worldcat/entity/E39PCGJW3D4Yg7xpmjdXW7yHfm https://id.oclc.org/worldcat/ontology/hasWork Print version: Brand meaning management. First edition. Bingley, England : Emerald, ©2015 xxxii, 305 pages Review of Marketing Research ; Volume 12 1548-6435 9781784419325 Review of marketing research. http://id.loc.gov/authorities/names/no2017154207 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=993135 Volltext |
| spellingShingle | Brand meaning management / Review of marketing research. Front Cover; Brand Meaning Management; Copyright page; Contents; List of Contributors; Editorial Advisory Board; Series Introduction: Meaning of Research and Research on (Brand) Meaning; Overview; Publication Mission; Special Issues on Critical and Emerging Areas; Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management; Brand Meaning Makers; Marketer-Derived Brand Narratives and Brand Meaning; Celebrities and Brand Meaning; Consumers as Brand Meaning Makers; Culture and Brand Meaning; Meaning Management Outcomes; Brands and Social Relationships. Brand Identification and AttachmentBrand Evangelism; Meaning Management and Brand Transgressions; Exchange versus Communal Brand Relationships; Violating the Basis for Brand Attachment; Violations of Honor Values; Unanswered Questions; Brand Relationship Evolution; Establishing, Strengthening, Augmenting, and Revitalizing Brand Meaning; Drivers of Brand Attachment; Extensions to B2C Markets; Brand Architecture Design; References; What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative; Introduction; Background; Brand Narratives as Stories. Two Pretests of the Extent of Creative LicenseConsumers are "More Gullible than Suspicious"; Study 1; Method; Results; Study 2; Method; Results; Study 3; Method; Results; Discussion; General Discussion; Notes; References; APPENDIX; Managing Brand Meaning through Celebrity Endorsement; Theoretical Development; Self-Brand Connections; Celebrity as Source of Meaning; Brand Symbolism; Study 1; Method; Participants; Procedure; Independent Variables; Dependent Variable; Manipulation Checks; Results; Manipulation Checks; Hypotheses 1 and 2; Hypothesis 3; Discussion of Results from Study 1. Self-Enhancement MotivesStudy 2; Method; Participants; Procedure; Independent and Dependent Variables; Manipulation Checks; Results; Manipulation Checks; Hypotheses Tests; Discussion of Results from Study 2; Conclusion; Notes; References; Brand Remixing: 3D Printing the Nokia Case; Brands: Private versus Communal Assets; The Rise of Remixing; Prior Research; The Impact of Remixing; The Nokia Case; 3D Printing Overview; Customizing the Lumia 820; Analysis of Remixing Activity by Users; Impact of Nokia's Remixing Initiative; Implications for Brand Management Thought and Practice. Implications for Brand ScholarsImplications for Brand Managers; Conclusion; Notes; References; Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets; What is Cultural Equity?; Consumer Responses to Brands and Cultural Equity; Positive Cultural Equity of Iconic Brands; Negative Cultural Equity of Iconic Brands; Simultaneous Activation of Two Cultures (or Bicultural Priming); Evoking a Culture Defense Mindset; Salience of Intercultural Competition; Cultural Equity for Which Group?; The Building Blocks of Cultural Equity. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Marketing Gestion. Produits de marque. Market research. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products fast Marketing Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081339 http://id.loc.gov/authorities/subjects/sh85016403 |
| title | Brand meaning management / |
| title_auth | Brand meaning management / |
| title_exact_search | Brand meaning management / |
| title_full | Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. |
| title_fullStr | Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. |
| title_full_unstemmed | Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. |
| title_short | Brand meaning management / |
| title_sort | brand meaning management |
| topic | Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Brand name products. http://id.loc.gov/authorities/subjects/sh85016403 Marketing Gestion. Produits de marque. Market research. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products fast Marketing Management fast |
| topic_facet | Marketing Management. Brand name products. Marketing Gestion. Produits de marque. Market research. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Brand name products Marketing Management |
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