Holdings: Toward cross-channel management :

Toward cross-channel management :: a comprehensive guide for retail firms /

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value pro...

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Bibliographic Details
Main Authors:	Brunner, Felix (Author), Rudolph, Thomas (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin, Germany : De Gruyter Oldenbourg, 2015.
Subjects:	Retail trade > Management. Consumer behavior. Stores, Retail. Shopping. Consommateurs > Comportement. Magasins. Magasinage. shopping. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Consumer behavior Retail trade > Management Shopping Stores, Retail
Online Access:	DE-862 DE-863
Summary:	In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
Physical Description:	1 online resource (84 pages) : illustrations, tables, charts
Bibliography:	Includes bibliographical references at the end of each chapters.
ISBN:	9783110417166 3110417162 9783110417227 3110417227 3110416980 9783110416985 3110417170 9783110417173

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MARC


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publisher	De Gruyter Oldenbourg,
record_format	marc
spelling	Brunner, Felix, author. Toward cross-channel management : a comprehensive guide for retail firms / Felix Brunner, Thomas Rudolph. Berlin, Germany : De Gruyter Oldenbourg, 2015. ©2015 1 online resource (84 pages) : illustrations, tables, charts text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references at the end of each chapters. Online resource; title from PDF title page (ebrary, viewed February 13, 2015). Frontmatter -- Contents -- List of Figures -- List of Tables -- Preface -- Summary -- 1. Introduction -- 2. The Strategic Perspective -- 3. The Planning Perspective -- 4. Outlook -- About the Authors. In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels. In English. Retail trade Management. http://id.loc.gov/authorities/subjects/sh85113301 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Stores, Retail. http://id.loc.gov/authorities/subjects/sh85128377 Shopping. http://id.loc.gov/authorities/subjects/sh85121778 Consommateurs Comportement. Magasins. Magasinage. shopping. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Retail trade Management fast Shopping fast Stores, Retail fast Rudolph, Thomas, author. has work: Toward cross-channel management (Text) https://id.oclc.org/worldcat/entity/E39PCGvqC7vR4yJ8M9tppQ8xQq https://id.oclc.org/worldcat/ontology/hasWork Print version: Brunner, Felix. Toward cross-channel management : a comprehensive guide for retail firms. Berlin, Germany : De Gruyter Oldenbourg, ©2015 xiv, 68 pages 9783110416985
spellingShingle	Brunner, Felix Rudolph, Thomas Toward cross-channel management : a comprehensive guide for retail firms / Frontmatter -- Contents -- List of Figures -- List of Tables -- Preface -- Summary -- 1. Introduction -- 2. The Strategic Perspective -- 3. The Planning Perspective -- 4. Outlook -- About the Authors. Retail trade Management. http://id.loc.gov/authorities/subjects/sh85113301 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Stores, Retail. http://id.loc.gov/authorities/subjects/sh85128377 Shopping. http://id.loc.gov/authorities/subjects/sh85121778 Consommateurs Comportement. Magasins. Magasinage. shopping. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Retail trade Management fast Shopping fast Stores, Retail fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85113301 http://id.loc.gov/authorities/subjects/sh87006429 http://id.loc.gov/authorities/subjects/sh85128377 http://id.loc.gov/authorities/subjects/sh85121778
title	Toward cross-channel management : a comprehensive guide for retail firms /
title_alt	Frontmatter -- Contents -- List of Figures -- List of Tables -- Preface -- Summary -- 1. Introduction -- 2. The Strategic Perspective -- 3. The Planning Perspective -- 4. Outlook -- About the Authors.
title_auth	Toward cross-channel management : a comprehensive guide for retail firms /
title_exact_search	Toward cross-channel management : a comprehensive guide for retail firms /
title_full	Toward cross-channel management : a comprehensive guide for retail firms / Felix Brunner, Thomas Rudolph.
title_fullStr	Toward cross-channel management : a comprehensive guide for retail firms / Felix Brunner, Thomas Rudolph.
title_full_unstemmed	Toward cross-channel management : a comprehensive guide for retail firms / Felix Brunner, Thomas Rudolph.
title_short	Toward cross-channel management :
title_sort	toward cross channel management a comprehensive guide for retail firms
title_sub	a comprehensive guide for retail firms /
topic	Retail trade Management. http://id.loc.gov/authorities/subjects/sh85113301 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Stores, Retail. http://id.loc.gov/authorities/subjects/sh85128377 Shopping. http://id.loc.gov/authorities/subjects/sh85121778 Consommateurs Comportement. Magasins. Magasinage. shopping. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Retail trade Management fast Shopping fast Stores, Retail fast
topic_facet	Retail trade Management. Consumer behavior. Stores, Retail. Shopping. Consommateurs Comportement. Magasins. Magasinage. shopping. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Consumer behavior Retail trade Management Shopping Stores, Retail
work_keys_str_mv	AT brunnerfelix towardcrosschannelmanagementacomprehensiveguideforretailfirms AT rudolphthomas towardcrosschannelmanagementacomprehensiveguideforretailfirms

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