APA (7th ed.) Citation

Oswald, L. R. (2015). Creating value: The theory and practice of marketing semiotics research. Oxford University Press.

Chicago Style (17th ed.) Citation

Oswald, Laura R. Creating Value: The Theory and Practice of Marketing Semiotics Research. Oxford: Oxford University Press, 2015.

MLA (9th ed.) Citation

Oswald, Laura R. Creating Value: The Theory and Practice of Marketing Semiotics Research. Oxford University Press, 2015.