Internformat: 100 ways to create a great ad /

100 ways to create a great ad /:

This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be...

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Bibliographische Detailangaben
1. Verfasser:	Collins, Tim (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London : Laurence King Publishing, 2014.
Schlagworte:	Advertising. Advertising > Case studies. BUSINESS & ECONOMICS > Advertising & Promotion. Advertising Case studies
Online-Zugang:	Volltext Volltext
Zusammenfassung:	This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal.
Beschreibung:	Includes index.
Beschreibung:	1 online resource (208 pages) : illustrations (chiefly colour), portraits (chiefly colour)
ISBN:	9781780676456 178067645X 9781780678870 1780678878

Internformat

MARC


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245	1	0	\|a 100 ways to create a great ad / \|c Tim Collins.
246	3		\|a 100 ways to create a great advertisement
246	3		\|a One hundred ways to create a great ad
264		1	\|a London : \|b Laurence King Publishing, \|c 2014.
264		4	\|c ©2014
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505	8		\|a 93 / Product Story94 / Product Features; 95 / Local Knowledge; 96 / Endorsement; 97 / Testimonial; 98 / Reverse Testimonial; 99 / Manufacturer's Testimonial; 100 / Staff; Index; Credits.
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contents	Cover; Title Page; Copyright; Contents; Introduction; 01 / Reveals; 02 / Mash-Ups; 03 / Double Meanings; 04 / Puns; 05 / Visual Puns; 06 / Visual Metaphors; 07 / Visual Similes; 08 / Analogy; 09 / Omission; 10 / Minimalism; 11 / Rhyme; 12 / Alliteration; 13 / Questions; 14 / The Rule of Three; 15 / Contrasting Pairs; 16 / Lists; 17 / Storytelling; 18 / Consequences; 19 / Sequences; 20 / Homages; 21 / Borrowed Interest; 22 / Reversal; 23 / Displacement; 24 / Disruption; 25 / Contradiction; 26 / Repetition; 27 / Hyperbole; 28 / Visual Hyperbole; 29 / Understatement; 30 / Comparison. 31 / Surrealism32 / Shock; 33 / Irony; 34 / Bathos; 35 / Paradox; 36 / Slang; 37 / Killer Facts; 38 / Self-Awareness; 39 / Anti-Advertising; 40 / Advertising Parodies; 41 / Brand Mascots; 42 / Bringing the Product to Life; 43 / Personification; 44 / Catchphrases; 45 / Neologisms; 46 / Long Copy; 47 / The Curiosity Arouser; 48 / Arguments; 49 / Advice; 50 / Insults; 51 / Compliments; 52 / Challenges; 53 / Crusades; 54 / In-Jokes; 55 / Interaction; 56 / Crowdsourcing; 57 / Ambient; 58 / Installation; 59 / Special Builds; 60 / Stunts; 61 / Using the Medium; 62 / Hoaxes; 63 / Hidden Camera. 64 / Documentary65 / Big Ads; 66 / Branded Content; 67 / Playing with the Logo; 68 / Symbols; 69 / Typography; 70 / Pricing; 71 / Competitive Ads; 72 / Range; 73 / Product Demonstration; 74 / Product Shot; 75 / Product Sampling; 76 / Topical; 77 / Puzzles; 78 / Illusion; 79 / Diagrams; 80 / Annotation; 81 / Perspective Change; 82 / Details; 83 / The Effects of Time; 84 / Dramatizing the Negative; 85 / Dramatizing Product Experience; 86 / Scale; 87 / National Identity; 88 / Regional Identity; 89 / Alternative Uses; 90 / Transformation; 91 / Product Transformation; 92 / Heritage. 93 / Product Story94 / Product Features; 95 / Local Knowledge; 96 / Endorsement; 97 / Testimonial; 98 / Reverse Testimonial; 99 / Manufacturer's Testimonial; 100 / Staff; Index; Credits.
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publisher	Laurence King Publishing,
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spelling	Collins, Tim, author. 100 ways to create a great ad / Tim Collins. 100 ways to create a great advertisement One hundred ways to create a great ad London : Laurence King Publishing, 2014. ©2014 1 online resource (208 pages) : illustrations (chiefly colour), portraits (chiefly colour) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal. Print version record. Cover; Title Page; Copyright; Contents; Introduction; 01 / Reveals; 02 / Mash-Ups; 03 / Double Meanings; 04 / Puns; 05 / Visual Puns; 06 / Visual Metaphors; 07 / Visual Similes; 08 / Analogy; 09 / Omission; 10 / Minimalism; 11 / Rhyme; 12 / Alliteration; 13 / Questions; 14 / The Rule of Three; 15 / Contrasting Pairs; 16 / Lists; 17 / Storytelling; 18 / Consequences; 19 / Sequences; 20 / Homages; 21 / Borrowed Interest; 22 / Reversal; 23 / Displacement; 24 / Disruption; 25 / Contradiction; 26 / Repetition; 27 / Hyperbole; 28 / Visual Hyperbole; 29 / Understatement; 30 / Comparison. 31 / Surrealism32 / Shock; 33 / Irony; 34 / Bathos; 35 / Paradox; 36 / Slang; 37 / Killer Facts; 38 / Self-Awareness; 39 / Anti-Advertising; 40 / Advertising Parodies; 41 / Brand Mascots; 42 / Bringing the Product to Life; 43 / Personification; 44 / Catchphrases; 45 / Neologisms; 46 / Long Copy; 47 / The Curiosity Arouser; 48 / Arguments; 49 / Advice; 50 / Insults; 51 / Compliments; 52 / Challenges; 53 / Crusades; 54 / In-Jokes; 55 / Interaction; 56 / Crowdsourcing; 57 / Ambient; 58 / Installation; 59 / Special Builds; 60 / Stunts; 61 / Using the Medium; 62 / Hoaxes; 63 / Hidden Camera. 64 / Documentary65 / Big Ads; 66 / Branded Content; 67 / Playing with the Logo; 68 / Symbols; 69 / Typography; 70 / Pricing; 71 / Competitive Ads; 72 / Range; 73 / Product Demonstration; 74 / Product Shot; 75 / Product Sampling; 76 / Topical; 77 / Puzzles; 78 / Illusion; 79 / Diagrams; 80 / Annotation; 81 / Perspective Change; 82 / Details; 83 / The Effects of Time; 84 / Dramatizing the Negative; 85 / Dramatizing Product Experience; 86 / Scale; 87 / National Identity; 88 / Regional Identity; 89 / Alternative Uses; 90 / Transformation; 91 / Product Transformation; 92 / Heritage. 93 / Product Story94 / Product Features; 95 / Local Knowledge; 96 / Endorsement; 97 / Testimonial; 98 / Reverse Testimonial; 99 / Manufacturer's Testimonial; 100 / Staff; Index; Credits. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising Case studies. Advertising. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Case studies fast has work: 100 ways to create a great ad (Text) https://id.oclc.org/worldcat/entity/E39PCGj6X49gBJ3bDQKfbRVJwC https://id.oclc.org/worldcat/ontology/hasWork Print version: Collins, Tim. 100 ways to create a great ad 9781780671680 (OCoLC)885019974 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3559388 Volltext FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=910065 Volltext
spellingShingle	Collins, Tim 100 ways to create a great ad / Cover; Title Page; Copyright; Contents; Introduction; 01 / Reveals; 02 / Mash-Ups; 03 / Double Meanings; 04 / Puns; 05 / Visual Puns; 06 / Visual Metaphors; 07 / Visual Similes; 08 / Analogy; 09 / Omission; 10 / Minimalism; 11 / Rhyme; 12 / Alliteration; 13 / Questions; 14 / The Rule of Three; 15 / Contrasting Pairs; 16 / Lists; 17 / Storytelling; 18 / Consequences; 19 / Sequences; 20 / Homages; 21 / Borrowed Interest; 22 / Reversal; 23 / Displacement; 24 / Disruption; 25 / Contradiction; 26 / Repetition; 27 / Hyperbole; 28 / Visual Hyperbole; 29 / Understatement; 30 / Comparison. 31 / Surrealism32 / Shock; 33 / Irony; 34 / Bathos; 35 / Paradox; 36 / Slang; 37 / Killer Facts; 38 / Self-Awareness; 39 / Anti-Advertising; 40 / Advertising Parodies; 41 / Brand Mascots; 42 / Bringing the Product to Life; 43 / Personification; 44 / Catchphrases; 45 / Neologisms; 46 / Long Copy; 47 / The Curiosity Arouser; 48 / Arguments; 49 / Advice; 50 / Insults; 51 / Compliments; 52 / Challenges; 53 / Crusades; 54 / In-Jokes; 55 / Interaction; 56 / Crowdsourcing; 57 / Ambient; 58 / Installation; 59 / Special Builds; 60 / Stunts; 61 / Using the Medium; 62 / Hoaxes; 63 / Hidden Camera. 64 / Documentary65 / Big Ads; 66 / Branded Content; 67 / Playing with the Logo; 68 / Symbols; 69 / Typography; 70 / Pricing; 71 / Competitive Ads; 72 / Range; 73 / Product Demonstration; 74 / Product Shot; 75 / Product Sampling; 76 / Topical; 77 / Puzzles; 78 / Illusion; 79 / Diagrams; 80 / Annotation; 81 / Perspective Change; 82 / Details; 83 / The Effects of Time; 84 / Dramatizing the Negative; 85 / Dramatizing Product Experience; 86 / Scale; 87 / National Identity; 88 / Regional Identity; 89 / Alternative Uses; 90 / Transformation; 91 / Product Transformation; 92 / Heritage. 93 / Product Story94 / Product Features; 95 / Local Knowledge; 96 / Endorsement; 97 / Testimonial; 98 / Reverse Testimonial; 99 / Manufacturer's Testimonial; 100 / Staff; Index; Credits. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising Case studies. Advertising. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85001086
title	100 ways to create a great ad /
title_alt	100 ways to create a great advertisement One hundred ways to create a great ad
title_auth	100 ways to create a great ad /
title_exact_search	100 ways to create a great ad /
title_full	100 ways to create a great ad / Tim Collins.
title_fullStr	100 ways to create a great ad / Tim Collins.
title_full_unstemmed	100 ways to create a great ad / Tim Collins.
title_short	100 ways to create a great ad /
title_sort	100 ways to create a great ad
topic	Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising Case studies. Advertising. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast
topic_facet	Advertising. Advertising Case studies. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Case studies
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3559388 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=910065
work_keys_str_mv	AT collinstim 100waystocreateagreatad AT collinstim 100waystocreateagreatadvertisement AT collinstim onehundredwaystocreateagreatad

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