The little book of big PR :: 100+ quick tips to get your small business noticed /
Any size business can benefit from public relations. You can gain attention for your own small business and help build your company''s credibility and brand ... if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectiv...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
American Management Association,
[2014]
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | Any size business can benefit from public relations. You can gain attention for your own small business and help build your company''s credibility and brand ... if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you''re an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. |
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780814434376 0814434371 |
Staff View
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| 505 | 8 | |a EndnotesIndex; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; About the Author; Free Sample Chapter from The Art of War for Small Business by Becky Sheetz-Runkle. | |
| 520 | |a Any size business can benefit from public relations. You can gain attention for your own small business and help build your company''s credibility and brand ... if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you''re an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. | ||
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| contents | Cover; Title; Copyright; Contents; Foreword; Acknowledgments; Introduction; CHAPTER 1: Self-Branding; Case Study: Building Success- How One Real Estate Broker Did It; CHAPTER 2: Media Relations; Case Study: Media Relations as a Business-Building Tactic; CHAPTER 3: Social Media; Case Study: Food for Thought; CHAPTER 4: Networking; Case Study: Networking + Authenticity = Business; CHAPTER 5: Speaking Engagements; Case Study: Enhancing Your Professional Stature; CHAPTER 6: Cause-Related Marketing; Case Study: Love Fights Hunger; CHAPTER 7: Selecting a PR Agency; Case Study: Decisions, Decisions. EndnotesIndex; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; About the Author; Free Sample Chapter from The Art of War for Small Business by Becky Sheetz-Runkle. |
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| spelling | Witter, Jennefer, author. http://id.loc.gov/authorities/names/n2014039312 The little book of big PR : 100+ quick tips to get your small business noticed / Jennefer Witter. New York : American Management Association, [2014] ©2015 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references and index. Cover; Title; Copyright; Contents; Foreword; Acknowledgments; Introduction; CHAPTER 1: Self-Branding; Case Study: Building Success- How One Real Estate Broker Did It; CHAPTER 2: Media Relations; Case Study: Media Relations as a Business-Building Tactic; CHAPTER 3: Social Media; Case Study: Food for Thought; CHAPTER 4: Networking; Case Study: Networking + Authenticity = Business; CHAPTER 5: Speaking Engagements; Case Study: Enhancing Your Professional Stature; CHAPTER 6: Cause-Related Marketing; Case Study: Love Fights Hunger; CHAPTER 7: Selecting a PR Agency; Case Study: Decisions, Decisions. EndnotesIndex; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; About the Author; Free Sample Chapter from The Art of War for Small Business by Becky Sheetz-Runkle. Any size business can benefit from public relations. You can gain attention for your own small business and help build your company''s credibility and brand ... if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you''re an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. Small business Public relations. http://id.loc.gov/authorities/subjects/sh97007051 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Relations publiques. public relations. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Public relations fast Small business Public relations fast has work: The little book of big PR (Text) https://id.oclc.org/worldcat/entity/E39PCGTgjVGPy8kv6wtmY7X883 https://id.oclc.org/worldcat/ontology/hasWork Print version: Witter, Jennefer. Little book of big PR 9780814436219 (DLC) 2014023984 (OCoLC)882738788 |
| spellingShingle | Witter, Jennefer The little book of big PR : 100+ quick tips to get your small business noticed / Cover; Title; Copyright; Contents; Foreword; Acknowledgments; Introduction; CHAPTER 1: Self-Branding; Case Study: Building Success- How One Real Estate Broker Did It; CHAPTER 2: Media Relations; Case Study: Media Relations as a Business-Building Tactic; CHAPTER 3: Social Media; Case Study: Food for Thought; CHAPTER 4: Networking; Case Study: Networking + Authenticity = Business; CHAPTER 5: Speaking Engagements; Case Study: Enhancing Your Professional Stature; CHAPTER 6: Cause-Related Marketing; Case Study: Love Fights Hunger; CHAPTER 7: Selecting a PR Agency; Case Study: Decisions, Decisions. EndnotesIndex; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; About the Author; Free Sample Chapter from The Art of War for Small Business by Becky Sheetz-Runkle. Small business Public relations. http://id.loc.gov/authorities/subjects/sh97007051 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Relations publiques. public relations. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Public relations fast Small business Public relations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh97007051 http://id.loc.gov/authorities/subjects/sh85108753 |
| title | The little book of big PR : 100+ quick tips to get your small business noticed / |
| title_auth | The little book of big PR : 100+ quick tips to get your small business noticed / |
| title_exact_search | The little book of big PR : 100+ quick tips to get your small business noticed / |
| title_full | The little book of big PR : 100+ quick tips to get your small business noticed / Jennefer Witter. |
| title_fullStr | The little book of big PR : 100+ quick tips to get your small business noticed / Jennefer Witter. |
| title_full_unstemmed | The little book of big PR : 100+ quick tips to get your small business noticed / Jennefer Witter. |
| title_short | The little book of big PR : |
| title_sort | little book of big pr 100 quick tips to get your small business noticed |
| title_sub | 100+ quick tips to get your small business noticed / |
| topic | Small business Public relations. http://id.loc.gov/authorities/subjects/sh97007051 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Relations publiques. public relations. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Public relations fast Small business Public relations fast |
| topic_facet | Small business Public relations. Public relations. Relations publiques. public relations. BUSINESS & ECONOMICS Advertising & Promotion. Public relations Small business Public relations |
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