What's your business? :: corporate design strategy concepts and processes /
What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creatio...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham, Surrey :
Gower,
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design. By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an ident. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781472417466 1472417461 9781472417473 147241747X 1472417488 9781472417480 |
Internformat
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| 245 | 1 | 0 | |a What's your business? : |b corporate design strategy concepts and processes / |c by Claire T. Tomlins. |
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| 505 | 0 | |a Cover; Contents; List of Figures; List of Tables; List of Plates; Preface; Acknowledgements; List of Abbreviations; Part I Ground Base -- How Corporate Design Started and Evolved; Introduction; 1 Corporate Identity and Image Development; 2 Corporate Identity and Branding Debate; 3 New Media, Communication and Reputation; Part I Summary; Part II Setting the Strategy; Introduction; 4 Corporate Strategy; 5 Storytelling and Identity; 6 Corporate Design Strategy; 7 Perception and Perspectives; Part II Summary; Part III Cohesive Design Management; Introduction; 8 Cohesive Design Management. | |
| 505 | 8 | |a 9 Business and Intellectual Property LawPart III Summary; Part IV Navigating Symbolic Practice; Introduction; 10 The Symbolic Aesthetic; 11 The Visual Identity Creative Process; 12 Symbolism -- Organisational Behaviour; Part IV Summary; Part V Digital Corporate Design; Introduction; 13 Digital Branding Strategy; 14 Designed Website Content; 15 The Social Business; Part V Summary; 16 Summary and Conclusions; Bibliography; Index. | |
| 520 | |a What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design. By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an ident. | ||
| 650 | 0 | |a Corporate image |x Design. | |
| 650 | 0 | |a Industrial design coordination. |0 http://id.loc.gov/authorities/subjects/sh85065849 | |
| 650 | 0 | |a Web sites |x Design. |0 http://id.loc.gov/authorities/subjects/sh98000035 | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511 | |
| 650 | 6 | |a Design |x Coordination. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
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| 650 | 7 | |a Industrial design coordination |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 7 | |a Web sites |x Design |2 fast | |
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| adam_text | |
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| author | Tomlins, Claire T. |
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| contents | Cover; Contents; List of Figures; List of Tables; List of Plates; Preface; Acknowledgements; List of Abbreviations; Part I Ground Base -- How Corporate Design Started and Evolved; Introduction; 1 Corporate Identity and Image Development; 2 Corporate Identity and Branding Debate; 3 New Media, Communication and Reputation; Part I Summary; Part II Setting the Strategy; Introduction; 4 Corporate Strategy; 5 Storytelling and Identity; 6 Corporate Design Strategy; 7 Perception and Perspectives; Part II Summary; Part III Cohesive Design Management; Introduction; 8 Cohesive Design Management. 9 Business and Intellectual Property LawPart III Summary; Part IV Navigating Symbolic Practice; Introduction; 10 The Symbolic Aesthetic; 11 The Visual Identity Creative Process; 12 Symbolism -- Organisational Behaviour; Part IV Summary; Part V Digital Corporate Design; Introduction; 13 Digital Branding Strategy; 14 Designed Website Content; 15 The Social Business; Part V Summary; 16 Summary and Conclusions; Bibliography; Index. |
| ctrlnum | (OCoLC)886539877 |
| dewey-full | 659.20285/4678 |
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| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.20285/4678 |
| dewey-search | 659.20285/4678 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-11-26T14:49:15Z |
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| spelling | Tomlins, Claire T. What's your business? : corporate design strategy concepts and processes / by Claire T. Tomlins. Farnham, Surrey : Gower, [2014] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. Cover; Contents; List of Figures; List of Tables; List of Plates; Preface; Acknowledgements; List of Abbreviations; Part I Ground Base -- How Corporate Design Started and Evolved; Introduction; 1 Corporate Identity and Image Development; 2 Corporate Identity and Branding Debate; 3 New Media, Communication and Reputation; Part I Summary; Part II Setting the Strategy; Introduction; 4 Corporate Strategy; 5 Storytelling and Identity; 6 Corporate Design Strategy; 7 Perception and Perspectives; Part II Summary; Part III Cohesive Design Management; Introduction; 8 Cohesive Design Management. 9 Business and Intellectual Property LawPart III Summary; Part IV Navigating Symbolic Practice; Introduction; 10 The Symbolic Aesthetic; 11 The Visual Identity Creative Process; 12 Symbolism -- Organisational Behaviour; Part IV Summary; Part V Digital Corporate Design; Introduction; 13 Digital Branding Strategy; 14 Designed Website Content; 15 The Social Business; Part V Summary; 16 Summary and Conclusions; Bibliography; Index. What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design. By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an ident. Corporate image Design. Industrial design coordination. http://id.loc.gov/authorities/subjects/sh85065849 Web sites Design. http://id.loc.gov/authorities/subjects/sh98000035 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Design Coordination. Sites Web Conception. Planification stratégique. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Corporate image Design fast Industrial design coordination fast Strategic planning fast Web sites Design fast Print version: Tomlins, Claire T. What's your business? 9781472417466 (DLC) 2014000114 (OCoLC)866617635 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=754225 Volltext |
| spellingShingle | Tomlins, Claire T. What's your business? : corporate design strategy concepts and processes / Cover; Contents; List of Figures; List of Tables; List of Plates; Preface; Acknowledgements; List of Abbreviations; Part I Ground Base -- How Corporate Design Started and Evolved; Introduction; 1 Corporate Identity and Image Development; 2 Corporate Identity and Branding Debate; 3 New Media, Communication and Reputation; Part I Summary; Part II Setting the Strategy; Introduction; 4 Corporate Strategy; 5 Storytelling and Identity; 6 Corporate Design Strategy; 7 Perception and Perspectives; Part II Summary; Part III Cohesive Design Management; Introduction; 8 Cohesive Design Management. 9 Business and Intellectual Property LawPart III Summary; Part IV Navigating Symbolic Practice; Introduction; 10 The Symbolic Aesthetic; 11 The Visual Identity Creative Process; 12 Symbolism -- Organisational Behaviour; Part IV Summary; Part V Digital Corporate Design; Introduction; 13 Digital Branding Strategy; 14 Designed Website Content; 15 The Social Business; Part V Summary; 16 Summary and Conclusions; Bibliography; Index. Corporate image Design. Industrial design coordination. http://id.loc.gov/authorities/subjects/sh85065849 Web sites Design. http://id.loc.gov/authorities/subjects/sh98000035 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Design Coordination. Sites Web Conception. Planification stratégique. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Corporate image Design fast Industrial design coordination fast Strategic planning fast Web sites Design fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85065849 http://id.loc.gov/authorities/subjects/sh98000035 http://id.loc.gov/authorities/subjects/sh85128511 |
| title | What's your business? : corporate design strategy concepts and processes / |
| title_auth | What's your business? : corporate design strategy concepts and processes / |
| title_exact_search | What's your business? : corporate design strategy concepts and processes / |
| title_full | What's your business? : corporate design strategy concepts and processes / by Claire T. Tomlins. |
| title_fullStr | What's your business? : corporate design strategy concepts and processes / by Claire T. Tomlins. |
| title_full_unstemmed | What's your business? : corporate design strategy concepts and processes / by Claire T. Tomlins. |
| title_short | What's your business? : |
| title_sort | what s your business corporate design strategy concepts and processes |
| title_sub | corporate design strategy concepts and processes / |
| topic | Corporate image Design. Industrial design coordination. http://id.loc.gov/authorities/subjects/sh85065849 Web sites Design. http://id.loc.gov/authorities/subjects/sh98000035 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Design Coordination. Sites Web Conception. Planification stratégique. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Corporate image Design fast Industrial design coordination fast Strategic planning fast Web sites Design fast |
| topic_facet | Corporate image Design. Industrial design coordination. Web sites Design. Strategic planning. Design Coordination. Sites Web Conception. Planification stratégique. BUSINESS & ECONOMICS Advertising & Promotion. Corporate image Design Industrial design coordination Strategic planning Web sites Design |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=754225 |
| work_keys_str_mv | AT tomlinsclairet whatsyourbusinesscorporatedesignstrategyconceptsandprocesses |