Corporate Reputation Decoded :: Building, Managing and Strategising for Corporate Excellence.
Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, m...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi :
SAGE Publications,
2014.
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a com. |
| Beschreibung: | 1 online resource (323 pages) |
| ISBN: | 9789351500469 9351500462 9781322031002 1322031002 |
Internformat
MARC
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| 245 | 1 | 0 | |a Corporate Reputation Decoded : |b Building, Managing and Strategising for Corporate Excellence. |
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| 505 | 0 | |a Cover; Contents; Preface; Acknowledgements; 1 -- An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I -- Understanding Corporate Reputation; 2 -- Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II -- Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 -- Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 -- Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 -- Seeking Relational Rentand Hedging Risk: Building Reputation with the Government. | |
| 505 | 8 | |a SECTION III -- Managing Corporate Reputation7 -- Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 -- Choreographing the Organisation -- Media Tango: Managing Media Relations; 9 -- Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 -- Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV -- Strategising Corporate Reputation; 11 -- 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation. | |
| 505 | 8 | |a Index I -- Companies, Regulatory Bodies and InstitutesIndex II -- People; About the Authors. | |
| 520 | |a Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a com. | ||
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| author2 | Desai, Avani |
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| contents | Cover; Contents; Preface; Acknowledgements; 1 -- An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I -- Understanding Corporate Reputation; 2 -- Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II -- Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 -- Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 -- Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 -- Seeking Relational Rentand Hedging Risk: Building Reputation with the Government. SECTION III -- Managing Corporate Reputation7 -- Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 -- Choreographing the Organisation -- Media Tango: Managing Media Relations; 9 -- Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 -- Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV -- Strategising Corporate Reputation; 11 -- 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation. Index I -- Companies, Regulatory Bodies and InstitutesIndex II -- People; About the Authors. |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:15Z |
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| spelling | Kaul, Asha. Corporate Reputation Decoded : Building, Managing and Strategising for Corporate Excellence. New Delhi : SAGE Publications, 2014. 1 online resource (323 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Cover; Contents; Preface; Acknowledgements; 1 -- An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I -- Understanding Corporate Reputation; 2 -- Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II -- Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 -- Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 -- Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 -- Seeking Relational Rentand Hedging Risk: Building Reputation with the Government. SECTION III -- Managing Corporate Reputation7 -- Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 -- Choreographing the Organisation -- Media Tango: Managing Media Relations; 9 -- Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 -- Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV -- Strategising Corporate Reputation; 11 -- 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation. Index I -- Companies, Regulatory Bodies and InstitutesIndex II -- People; About the Authors. Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR-company's stakeholders, situations demanding CR interventions, and the impact of a com. Corporate image India. Corporations Public relations India. Organizational effectiveness India. Entreprises Image Inde. Sociétés Relations publiques Inde. Efficacité organisationnelle Inde. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Corporate image fast Corporations Public relations fast Organizational effectiveness fast India fast https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC Electronic book. Desai, Avani. has work: Corporate reputation decoded (Text) https://id.oclc.org/worldcat/entity/E39PCH3mXWvKpPKHWqYbVwxyQy https://id.oclc.org/worldcat/ontology/hasWork Print version: Kaul, Asha. Corporate Reputation Decoded. New Delhi : SAGE Publications, 2014 9788132117742 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=826510 Volltext |
| spellingShingle | Kaul, Asha Corporate Reputation Decoded : Building, Managing and Strategising for Corporate Excellence. Cover; Contents; Preface; Acknowledgements; 1 -- An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I -- Understanding Corporate Reputation; 2 -- Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II -- Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 -- Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 -- Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 -- Seeking Relational Rentand Hedging Risk: Building Reputation with the Government. SECTION III -- Managing Corporate Reputation7 -- Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 -- Choreographing the Organisation -- Media Tango: Managing Media Relations; 9 -- Understanding the 'Tweet. Post. Call. Comment' Affair: Managing Reputation through Social Media; 10 -- Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV -- Strategising Corporate Reputation; 11 -- 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation. Index I -- Companies, Regulatory Bodies and InstitutesIndex II -- People; About the Authors. Corporate image India. Corporations Public relations India. Organizational effectiveness India. Entreprises Image Inde. Sociétés Relations publiques Inde. Efficacité organisationnelle Inde. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Corporate image fast Corporations Public relations fast Organizational effectiveness fast |
| title | Corporate Reputation Decoded : Building, Managing and Strategising for Corporate Excellence. |
| title_auth | Corporate Reputation Decoded : Building, Managing and Strategising for Corporate Excellence. |
| title_exact_search | Corporate Reputation Decoded : Building, Managing and Strategising for Corporate Excellence. |
| title_full | Corporate Reputation Decoded : Building, Managing and Strategising for Corporate Excellence. |
| title_fullStr | Corporate Reputation Decoded : Building, Managing and Strategising for Corporate Excellence. |
| title_full_unstemmed | Corporate Reputation Decoded : Building, Managing and Strategising for Corporate Excellence. |
| title_short | Corporate Reputation Decoded : |
| title_sort | corporate reputation decoded building managing and strategising for corporate excellence |
| title_sub | Building, Managing and Strategising for Corporate Excellence. |
| topic | Corporate image India. Corporations Public relations India. Organizational effectiveness India. Entreprises Image Inde. Sociétés Relations publiques Inde. Efficacité organisationnelle Inde. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Corporate image fast Corporations Public relations fast Organizational effectiveness fast |
| topic_facet | Corporate image India. Corporations Public relations India. Organizational effectiveness India. Entreprises Image Inde. Sociétés Relations publiques Inde. Efficacité organisationnelle Inde. BUSINESS & ECONOMICS Advertising & Promotion. Corporate image Corporations Public relations Organizational effectiveness India Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=826510 |
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