Ultimate guide to pay-per-click advertising /:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Irvine, California] :
Entrepreneur Press,
2014.
|
| Ausgabe: | Second edition. |
| Schriftenreihe: | Entrepreneur magazine's
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (327 pages) : illustrations. |
| ISBN: | 9781613082720 161308272X |
Internformat
MARC
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| 245 | 1 | 0 | |a Ultimate guide to pay-per-click advertising / |c Richard Stokes ; Andrew Welyczko, cover design. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a [Irvine, California] : |b Entrepreneur Press, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (327 pages) : |b illustrations. | ||
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| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Entrepreneur magazine's | |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a About the author -- About adgooroo -- Legal notes -- Best practices in paid search -- Foreword to the second edition by perry marshall -- Preface to the second edition -- Acknowledgements -- 99 percent of advertisers are failing at paid search -- The foundation of successful paid search campaigns -- Your marketing will fail without tracking -- The first requirement for a profitable paid search campaign -- Is pay-per-click advertising right for you? -- What if you already have a great seo campaign? -- The water is always rising in search -- The $100 bidding myth -- The little-known metric that can increase your search traffic 400 percent -- Click-through rates explained -- The ever changing cpc formula -- How quality score works in 2014 -- How do shoppers shop? -- How do searchers search? -- How to increase your click-through rate by nearly 50 percent with search -- Refinements -- Building your keyword list -- How to plan a paid search campaign -- Cut campaign waste with keyword matching -- Create your ad groups -- The art and science of setting bids -- Drag visitors to your site with killer ad copy -- Landing page design -- Monitoring your campaign performance -- Put the competition to work for you. | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Internet advertising. |0 http://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
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| 650 | 7 | |a Internet marketing |2 fast | |
| 700 | 1 | |a Welyczko, Andrew. | |
| 758 | |i has work: |a Entrepreneur magazine's ultimate guide to pay-per-click advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFykDVHwtryvKdxqMH3Fw3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Stokes, Richard, 1971- |t Ultimate guide to pay-per-click advertising. |b Second edition. |d [Irvine, California] : Entrepreneur Press, ©2014 |h xix, 292 pages |k Entrepreneur magazine's. |z 9781599185347 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn874180168 |
|---|---|
| _version_ | 1816796912657891328 |
| adam_text | |
| any_adam_object | |
| author | Stokes, Richard, 1971- |
| author2 | Welyczko, Andrew |
| author2_role | |
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| author_GND | http://id.loc.gov/authorities/names/n2010032942 |
| author_facet | Stokes, Richard, 1971- Welyczko, Andrew |
| author_role | |
| author_sort | Stokes, Richard, 1971- |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| collection | ZDB-4-EBU |
| contents | About the author -- About adgooroo -- Legal notes -- Best practices in paid search -- Foreword to the second edition by perry marshall -- Preface to the second edition -- Acknowledgements -- 99 percent of advertisers are failing at paid search -- The foundation of successful paid search campaigns -- Your marketing will fail without tracking -- The first requirement for a profitable paid search campaign -- Is pay-per-click advertising right for you? -- What if you already have a great seo campaign? -- The water is always rising in search -- The $100 bidding myth -- The little-known metric that can increase your search traffic 400 percent -- Click-through rates explained -- The ever changing cpc formula -- How quality score works in 2014 -- How do shoppers shop? -- How do searchers search? -- How to increase your click-through rate by nearly 50 percent with search -- Refinements -- Building your keyword list -- How to plan a paid search campaign -- Cut campaign waste with keyword matching -- Create your ad groups -- The art and science of setting bids -- Drag visitors to your site with killer ad copy -- Landing page design -- Monitoring your campaign performance -- Put the competition to work for you. |
| ctrlnum | (OCoLC)874180168 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition. |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn874180168 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:13Z |
| institution | BVB |
| isbn | 9781613082720 161308272X |
| language | English |
| oclc_num | 874180168 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (327 pages) : illustrations. |
| psigel | ZDB-4-EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Entrepreneur Press, |
| record_format | marc |
| series2 | Entrepreneur magazine's |
| spelling | Stokes, Richard, 1971- https://id.oclc.org/worldcat/entity/E39PCjw9vBf6KCRBVF4MGGCTpd http://id.loc.gov/authorities/names/n2010032942 Ultimate guide to pay-per-click advertising / Richard Stokes ; Andrew Welyczko, cover design. Second edition. [Irvine, California] : Entrepreneur Press, 2014. ©2014 1 online resource (327 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Entrepreneur magazine's Includes index. Print version record. About the author -- About adgooroo -- Legal notes -- Best practices in paid search -- Foreword to the second edition by perry marshall -- Preface to the second edition -- Acknowledgements -- 99 percent of advertisers are failing at paid search -- The foundation of successful paid search campaigns -- Your marketing will fail without tracking -- The first requirement for a profitable paid search campaign -- Is pay-per-click advertising right for you? -- What if you already have a great seo campaign? -- The water is always rising in search -- The $100 bidding myth -- The little-known metric that can increase your search traffic 400 percent -- Click-through rates explained -- The ever changing cpc formula -- How quality score works in 2014 -- How do shoppers shop? -- How do searchers search? -- How to increase your click-through rate by nearly 50 percent with search -- Refinements -- Building your keyword list -- How to plan a paid search campaign -- Cut campaign waste with keyword matching -- Create your ad groups -- The art and science of setting bids -- Drag visitors to your site with killer ad copy -- Landing page design -- Monitoring your campaign performance -- Put the competition to work for you. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Marketing sur Internet. Publicité sur Internet. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet advertising fast Internet marketing fast Welyczko, Andrew. has work: Entrepreneur magazine's ultimate guide to pay-per-click advertising (Text) https://id.oclc.org/worldcat/entity/E39PCFykDVHwtryvKdxqMH3Fw3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Stokes, Richard, 1971- Ultimate guide to pay-per-click advertising. Second edition. [Irvine, California] : Entrepreneur Press, ©2014 xix, 292 pages Entrepreneur magazine's. 9781599185347 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=710284 Volltext |
| spellingShingle | Stokes, Richard, 1971- Ultimate guide to pay-per-click advertising / About the author -- About adgooroo -- Legal notes -- Best practices in paid search -- Foreword to the second edition by perry marshall -- Preface to the second edition -- Acknowledgements -- 99 percent of advertisers are failing at paid search -- The foundation of successful paid search campaigns -- Your marketing will fail without tracking -- The first requirement for a profitable paid search campaign -- Is pay-per-click advertising right for you? -- What if you already have a great seo campaign? -- The water is always rising in search -- The $100 bidding myth -- The little-known metric that can increase your search traffic 400 percent -- Click-through rates explained -- The ever changing cpc formula -- How quality score works in 2014 -- How do shoppers shop? -- How do searchers search? -- How to increase your click-through rate by nearly 50 percent with search -- Refinements -- Building your keyword list -- How to plan a paid search campaign -- Cut campaign waste with keyword matching -- Create your ad groups -- The art and science of setting bids -- Drag visitors to your site with killer ad copy -- Landing page design -- Monitoring your campaign performance -- Put the competition to work for you. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Marketing sur Internet. Publicité sur Internet. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet advertising fast Internet marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh94006992 |
| title | Ultimate guide to pay-per-click advertising / |
| title_auth | Ultimate guide to pay-per-click advertising / |
| title_exact_search | Ultimate guide to pay-per-click advertising / |
| title_full | Ultimate guide to pay-per-click advertising / Richard Stokes ; Andrew Welyczko, cover design. |
| title_fullStr | Ultimate guide to pay-per-click advertising / Richard Stokes ; Andrew Welyczko, cover design. |
| title_full_unstemmed | Ultimate guide to pay-per-click advertising / Richard Stokes ; Andrew Welyczko, cover design. |
| title_short | Ultimate guide to pay-per-click advertising / |
| title_sort | ultimate guide to pay per click advertising |
| topic | Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Marketing sur Internet. Publicité sur Internet. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet advertising fast Internet marketing fast |
| topic_facet | Internet marketing. Internet advertising. Marketing sur Internet. Publicité sur Internet. BUSINESS & ECONOMICS Advertising & Promotion. Internet advertising Internet marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=710284 |
| work_keys_str_mv | AT stokesrichard ultimateguidetopayperclickadvertising AT welyczkoandrew ultimateguidetopayperclickadvertising |