Consumer marketing 2014-2015 /:
Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also exam...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Loganville, GA :
Richard K. Miller & Associates,
[2014]
|
| Ausgabe: | Third edition. |
| Schriftenreihe: | RKMA market research handbook series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources -- |
| Beschreibung: | 1 online resource (405 pages) : illustrations. |
| Bibliographie: | Includes bibliographical references (pages 388-405). |
| ISBN: | 9781577832089 1577832086 |
Internformat
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| 520 | |a Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources -- |c Provided by publisher. | ||
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| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
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| contents | Overview -- Advertising -- Digital marketing -- Analyses -- Segmentation classification -- Consumer tracking. |
| ctrlnum | (OCoLC)872263541 |
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| discipline | Wirtschaftswissenschaften |
| edition | Third edition. |
| format | Electronic eBook |
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| genre | Statistics fast |
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| id | ZDB-4-EBU-ocn872263541 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:13Z |
| institution | BVB |
| isbn | 9781577832089 1577832086 |
| language | English |
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| publishDate | 2014 |
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| publisher | Richard K. Miller & Associates, |
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| series | RKMA market research handbook series. |
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| spelling | Miller, Richard K. (Richard Kendall), 1946- author. https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Consumer marketing 2014-2015 / by Kelli Washington and Richard K. Miller. Third edition. Loganville, GA : Richard K. Miller & Associates, [2014] ©2014 1 online resource (405 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier RKMA market research handbook series Text in English. Includes bibliographical references (pages 388-405). Overview -- Advertising -- Digital marketing -- Analyses -- Segmentation classification -- Consumer tracking. Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources -- Provided by publisher. Marketing United States. Marketing United States Statistics. Marketing États-Unis. Marketing États-Unis Statistiques. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Statistics fast Washington, Kelli D., author. http://id.loc.gov/authorities/names/no2005063670 Richard K. Miller & Associates, author, publisher. has work: Consumer marketing 2014-2015 (Text) https://id.oclc.org/worldcat/entity/E39PCH3gm3X3ptHdX9hmwhPWQm https://id.oclc.org/worldcat/ontology/hasWork RKMA market research handbook series. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=715063 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Consumer marketing 2014-2015 / RKMA market research handbook series. Overview -- Advertising -- Digital marketing -- Analyses -- Segmentation classification -- Consumer tracking. Marketing United States. Marketing United States Statistics. Marketing États-Unis. Marketing États-Unis Statistiques. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast |
| title | Consumer marketing 2014-2015 / |
| title_auth | Consumer marketing 2014-2015 / |
| title_exact_search | Consumer marketing 2014-2015 / |
| title_full | Consumer marketing 2014-2015 / by Kelli Washington and Richard K. Miller. |
| title_fullStr | Consumer marketing 2014-2015 / by Kelli Washington and Richard K. Miller. |
| title_full_unstemmed | Consumer marketing 2014-2015 / by Kelli Washington and Richard K. Miller. |
| title_short | Consumer marketing 2014-2015 / |
| title_sort | consumer marketing 2014 2015 |
| topic | Marketing United States. Marketing United States Statistics. Marketing États-Unis. Marketing États-Unis Statistiques. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast |
| topic_facet | Marketing United States. Marketing United States Statistics. Marketing États-Unis. Marketing États-Unis Statistiques. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing United States Statistics |
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