How to set up & run a fashion label /:
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Mead...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Laurence King Pub.,
2012.
|
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout. |
| Beschreibung: | 1 online resource (200 pages) : illustrations (chiefly color |
| Bibliographie: | Includes bibliographical references (pages 194-195) and index. |
| ISBN: | 1780672195 9781780672199 |
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| 505 | 0 | 0 | |g Introduction: |t Find your way -- |t Introduction to the fashion industry -- |t Be your own boss -- |t Business legal structure -- |t What's in a name? -- |t Working from home v setting up a studio -- |t Jack-of-all-trades? -- |t Know your market -- |t Understanding trends -- |t Product and image -- |t Getting it made -- |t Selling your collection -- |t Get your message out -- |t Finance. |
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| contents | Find your way -- Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance. |
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| spelling | Meadows, Toby. http://id.loc.gov/authorities/names/nb2009026978 How to set up & run a fashion label / Toby Meadows. How to set up and run a fashion label Fashion label 2nd ed. London : Laurence King Pub., 2012. 1 online resource (200 pages) : illustrations (chiefly color text txt rdacontent computer c rdamedia online resource cr rdacarrier text file Includes bibliographical references (pages 194-195) and index. Introduction: Find your way -- Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance. Print version record. No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout. Copyright © Laurence King Clothing trade. http://id.loc.gov/authorities/subjects/sh85027174 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Nouvelles entreprises. BUSINESS & ECONOMICS Industries General. bisacsh Clothing trade fast New business enterprises fast Print version: Meadows, Toby. How to set up & run a fashion label. 2nd ed. London : Laurence King Pub., 2012 1780672195 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=926147 Volltext |
| spellingShingle | Meadows, Toby How to set up & run a fashion label / Find your way -- Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance. Clothing trade. http://id.loc.gov/authorities/subjects/sh85027174 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Nouvelles entreprises. BUSINESS & ECONOMICS Industries General. bisacsh Clothing trade fast New business enterprises fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85027174 http://id.loc.gov/authorities/subjects/sh85091252 |
| title | How to set up & run a fashion label / |
| title_alt | How to set up and run a fashion label Fashion label Find your way -- Introduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance. |
| title_auth | How to set up & run a fashion label / |
| title_exact_search | How to set up & run a fashion label / |
| title_full | How to set up & run a fashion label / Toby Meadows. |
| title_fullStr | How to set up & run a fashion label / Toby Meadows. |
| title_full_unstemmed | How to set up & run a fashion label / Toby Meadows. |
| title_short | How to set up & run a fashion label / |
| title_sort | how to set up run a fashion label |
| topic | Clothing trade. http://id.loc.gov/authorities/subjects/sh85027174 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Nouvelles entreprises. BUSINESS & ECONOMICS Industries General. bisacsh Clothing trade fast New business enterprises fast |
| topic_facet | Clothing trade. New business enterprises. Nouvelles entreprises. BUSINESS & ECONOMICS Industries General. Clothing trade New business enterprises |
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