Consumer behavior 2014 /:
Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market. It pr...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Loganville, GA :
Richard K Miller & Associates,
[2014]
|
| Ausgabe: | 10th edition. |
| Schriftenreihe: | RKMA market research handbook series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market. It presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups. |
| Beschreibung: | 1 online resource (481 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781577831945 1577831942 |
Internformat
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Consumer behavior 2014 / |c by Richard K. Miller and Kelli Washington. |
| 250 | |a 10th edition. | ||
| 264 | 1 | |a Loganville, GA : |b Richard K Miller & Associates, |c [2014] | |
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| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a pt. 1. The American consumer. Demographic overview -- Consumer spending -- Retail spending -- Use of time -- Use of media & the Internet -- Consumer income & wealth -- Consumer debt -- pt. 2. Shopping behaviors. Competition between shopping channels -- In-store shopping -- Online shopping -- Mobile shopping -- Peer-to-peer shopping -- pt. 3. Behavior analyses. At home -- Away from home -- Brand loyalty -- Buying American-made -- Buying local -- Consumer confidence -- Customer satisfaction -- Environmentally conscious consumerism -- Gift giving -- Influence of gasoline prices -- Payment preferences -- Post-recession consumer behavior -- Privacy issues -- Purchase decision making -- Response to advertising -- Response to customer service -- Response to reviews -- Spending for goods vs. experiences -- pt. 4. Affluent consumers. Luxury & affluent markets -- Population centers of U.S. influence -- Market surveys -- pt. 5. Customer brand preferences. Brand attraction -- Brand equity -- Customer experience -- Customer loyalty engagement -- Customer satisfaction -- Customer service -- Facebook fan brand loyalty -- Online retailer shopper satisfaction -- pt. 6. Ethnic focus. African-American consumers -- Arab-American consumers -- Asian-American consumers -- Hispanic -- & Latino-American consumers -- Jewish-American consumers -- Muslim-American consumers -- Native-American consumers -- pt. 7. Gender focus. Female consumers -- Male consumers -- pt. 8. Generational focus. Generational comparisons -- Senior customers -- Baby boomer consumers -- Generation X consumers -- Millennial consumers -- pt. 9. Segmentation. College students -- Consumers with disabilities -- Families with children -- Family caregivers -- Gay & lesbian consumers -- Immigrant consumers -- Married couples -- Military consumers -- Pet owners -- Retirees -- Single consumers -- pt. 10. Geodemographics. Megapolitan regions -- Metropolitan profiles -- Metropolitan statistical areas -- Micropolitan statistical areas -- State population profiles -- State economic profiles -- pt. 11. Communities. Americans' views on their communities -- Where Americans want to live -- Relocation -- All-American cities -- Best small towns -- Great places in America -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Market research sources -- Appendix D. Periodicals. | |
| 520 | |a Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market. It presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups. |c Publisher. | ||
| 650 | 0 | |a Consumer behavior |z United States |v Statistics. | |
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| 776 | 0 | 8 | |i Print version: |a Miller, Richard K. (Richard Kendall), 1946- |t Consumer behavior 2014. |b Tenth edition. |d Loganville, GA : Richard K Miller & Associates [2014] |z 9781577831945 |w (OCoLC)865548223 |
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| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 |
| author_corporate | Richard K. Miller & Associates |
| author_corporate_role | aut |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Richard K. Miller & Associates |
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| contents | pt. 1. The American consumer. Demographic overview -- Consumer spending -- Retail spending -- Use of time -- Use of media & the Internet -- Consumer income & wealth -- Consumer debt -- pt. 2. Shopping behaviors. Competition between shopping channels -- In-store shopping -- Online shopping -- Mobile shopping -- Peer-to-peer shopping -- pt. 3. Behavior analyses. At home -- Away from home -- Brand loyalty -- Buying American-made -- Buying local -- Consumer confidence -- Customer satisfaction -- Environmentally conscious consumerism -- Gift giving -- Influence of gasoline prices -- Payment preferences -- Post-recession consumer behavior -- Privacy issues -- Purchase decision making -- Response to advertising -- Response to customer service -- Response to reviews -- Spending for goods vs. experiences -- pt. 4. Affluent consumers. Luxury & affluent markets -- Population centers of U.S. influence -- Market surveys -- pt. 5. Customer brand preferences. Brand attraction -- Brand equity -- Customer experience -- Customer loyalty engagement -- Customer satisfaction -- Customer service -- Facebook fan brand loyalty -- Online retailer shopper satisfaction -- pt. 6. Ethnic focus. African-American consumers -- Arab-American consumers -- Asian-American consumers -- Hispanic -- & Latino-American consumers -- Jewish-American consumers -- Muslim-American consumers -- Native-American consumers -- pt. 7. Gender focus. Female consumers -- Male consumers -- pt. 8. Generational focus. Generational comparisons -- Senior customers -- Baby boomer consumers -- Generation X consumers -- Millennial consumers -- pt. 9. Segmentation. College students -- Consumers with disabilities -- Families with children -- Family caregivers -- Gay & lesbian consumers -- Immigrant consumers -- Married couples -- Military consumers -- Pet owners -- Retirees -- Single consumers -- pt. 10. Geodemographics. Megapolitan regions -- Metropolitan profiles -- Metropolitan statistical areas -- Micropolitan statistical areas -- State population profiles -- State economic profiles -- pt. 11. Communities. Americans' views on their communities -- Where Americans want to live -- Relocation -- All-American cities -- Best small towns -- Great places in America -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Market research sources -- Appendix D. Periodicals. |
| ctrlnum | (OCoLC)865548223 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 10th edition. |
| format | Electronic eBook |
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| genre | manuals (instructional materials) aat handbooks. aat Handbooks and manuals fast Statistics fast Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistiques. rvmgf Guides et manuels. rvmgf |
| genre_facet | manuals (instructional materials) handbooks. Handbooks and manuals Statistics Statistics. Handbooks and manuals. Statistiques. Guides et manuels. |
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| geographic_facet | United States |
| id | ZDB-4-EBU-ocn865548223 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:12Z |
| institution | BVB |
| isbn | 9781577831945 1577831942 |
| language | English |
| oclc_num | 865548223 |
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| physical | 1 online resource (481 pages) |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Richard K Miller & Associates, |
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| series | RKMA market research handbook series. |
| series2 | RKMA market research handbook series |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Consumer behavior 2014 / by Richard K. Miller and Kelli Washington. 10th edition. Loganville, GA : Richard K Miller & Associates, [2014] ©2014 1 online resource (481 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier RKMA market research handbook series Text in English. Includes bibliographical references. Print version record. pt. 1. The American consumer. Demographic overview -- Consumer spending -- Retail spending -- Use of time -- Use of media & the Internet -- Consumer income & wealth -- Consumer debt -- pt. 2. Shopping behaviors. Competition between shopping channels -- In-store shopping -- Online shopping -- Mobile shopping -- Peer-to-peer shopping -- pt. 3. Behavior analyses. At home -- Away from home -- Brand loyalty -- Buying American-made -- Buying local -- Consumer confidence -- Customer satisfaction -- Environmentally conscious consumerism -- Gift giving -- Influence of gasoline prices -- Payment preferences -- Post-recession consumer behavior -- Privacy issues -- Purchase decision making -- Response to advertising -- Response to customer service -- Response to reviews -- Spending for goods vs. experiences -- pt. 4. Affluent consumers. Luxury & affluent markets -- Population centers of U.S. influence -- Market surveys -- pt. 5. Customer brand preferences. Brand attraction -- Brand equity -- Customer experience -- Customer loyalty engagement -- Customer satisfaction -- Customer service -- Facebook fan brand loyalty -- Online retailer shopper satisfaction -- pt. 6. Ethnic focus. African-American consumers -- Arab-American consumers -- Asian-American consumers -- Hispanic -- & Latino-American consumers -- Jewish-American consumers -- Muslim-American consumers -- Native-American consumers -- pt. 7. Gender focus. Female consumers -- Male consumers -- pt. 8. Generational focus. Generational comparisons -- Senior customers -- Baby boomer consumers -- Generation X consumers -- Millennial consumers -- pt. 9. Segmentation. College students -- Consumers with disabilities -- Families with children -- Family caregivers -- Gay & lesbian consumers -- Immigrant consumers -- Married couples -- Military consumers -- Pet owners -- Retirees -- Single consumers -- pt. 10. Geodemographics. Megapolitan regions -- Metropolitan profiles -- Metropolitan statistical areas -- Micropolitan statistical areas -- State population profiles -- State economic profiles -- pt. 11. Communities. Americans' views on their communities -- Where Americans want to live -- Relocation -- All-American cities -- Best small towns -- Great places in America -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Market research sources -- Appendix D. Periodicals. Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market. It presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups. Publisher. Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq manuals (instructional materials) aat handbooks. aat Handbooks and manuals fast Statistics fast Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistiques. rvmgf Guides et manuels. rvmgf Washington, Kelli D., author. Richard K. Miller & Associates, author, publisher. has work: Consumer behavior 2014 (Text) https://id.oclc.org/worldcat/entity/E39PCGYJ4pkgdc9fYvJXFb3XwK https://id.oclc.org/worldcat/ontology/hasWork Print version: Miller, Richard K. (Richard Kendall), 1946- Consumer behavior 2014. Tenth edition. Loganville, GA : Richard K Miller & Associates [2014] 9781577831945 (OCoLC)865548223 RKMA market research handbook series. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=715061 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Consumer behavior 2014 / RKMA market research handbook series. pt. 1. The American consumer. Demographic overview -- Consumer spending -- Retail spending -- Use of time -- Use of media & the Internet -- Consumer income & wealth -- Consumer debt -- pt. 2. Shopping behaviors. Competition between shopping channels -- In-store shopping -- Online shopping -- Mobile shopping -- Peer-to-peer shopping -- pt. 3. Behavior analyses. At home -- Away from home -- Brand loyalty -- Buying American-made -- Buying local -- Consumer confidence -- Customer satisfaction -- Environmentally conscious consumerism -- Gift giving -- Influence of gasoline prices -- Payment preferences -- Post-recession consumer behavior -- Privacy issues -- Purchase decision making -- Response to advertising -- Response to customer service -- Response to reviews -- Spending for goods vs. experiences -- pt. 4. Affluent consumers. Luxury & affluent markets -- Population centers of U.S. influence -- Market surveys -- pt. 5. Customer brand preferences. Brand attraction -- Brand equity -- Customer experience -- Customer loyalty engagement -- Customer satisfaction -- Customer service -- Facebook fan brand loyalty -- Online retailer shopper satisfaction -- pt. 6. Ethnic focus. African-American consumers -- Arab-American consumers -- Asian-American consumers -- Hispanic -- & Latino-American consumers -- Jewish-American consumers -- Muslim-American consumers -- Native-American consumers -- pt. 7. Gender focus. Female consumers -- Male consumers -- pt. 8. Generational focus. Generational comparisons -- Senior customers -- Baby boomer consumers -- Generation X consumers -- Millennial consumers -- pt. 9. Segmentation. College students -- Consumers with disabilities -- Families with children -- Family caregivers -- Gay & lesbian consumers -- Immigrant consumers -- Married couples -- Military consumers -- Pet owners -- Retirees -- Single consumers -- pt. 10. Geodemographics. Megapolitan regions -- Metropolitan profiles -- Metropolitan statistical areas -- Micropolitan statistical areas -- State population profiles -- State economic profiles -- pt. 11. Communities. Americans' views on their communities -- Where Americans want to live -- Relocation -- All-American cities -- Best small towns -- Great places in America -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Market research sources -- Appendix D. Periodicals. Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026181 http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Consumer behavior 2014 / |
| title_auth | Consumer behavior 2014 / |
| title_exact_search | Consumer behavior 2014 / |
| title_full | Consumer behavior 2014 / by Richard K. Miller and Kelli Washington. |
| title_fullStr | Consumer behavior 2014 / by Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Consumer behavior 2014 / by Richard K. Miller and Kelli Washington. |
| title_short | Consumer behavior 2014 / |
| title_sort | consumer behavior 2014 |
| topic | Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumers fast Consumers' preferences fast Marketing research fast |
| topic_facet | Consumer behavior United States Statistics. Marketing research United States Statistics. Marketing research United States Handbooks, manuals, etc. Consumers' preferences United States Statistics. Consumers United States Statistics. Consommateurs Comportement États-Unis Statistiques. Marketing Recherche États-Unis Statistiques. Marketing Recherche États-Unis Guides, manuels, etc. Consommateurs Préférences États-Unis Statistiques. Consommateurs États-Unis Statistiques. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Consumer behavior Consumers Consumers' preferences Marketing research United States manuals (instructional materials) handbooks. Handbooks and manuals Statistics Statistics. Handbooks and manuals. Statistiques. Guides et manuels. |
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