Psychology of branding /:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Nova Publishers,
[2013]
|
| Schriftenreihe: | Psychology research progress
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource : color illustrations. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781626188815 1626188815 |
Internformat
MARC
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| 008 | 130429s2013 nyua ob 001 0 eng | ||
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| 245 | 0 | 0 | |a Psychology of branding / |c W. Douglas Evans, editor. |
| 264 | 1 | |a New York : |b Nova Publishers, |c [2013] | |
| 300 | |a 1 online resource : |b color illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Psychology research progress | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 505 | 0 | |a PSYCHOLOGY OF BRANDING -- Library of Congress Cataloging-in-Publication Data -- CONTENTS -- PREFACE -- INTRODUCTION -- PURPOSE AND OBJECTIVES OF THIS BOOK -- Audience -- Scope -- Major Themes -- PART 1: CONSUMER BRAND PSYCHOLOGY -- Chapter 1 BRANDING AND THE PSYCHOLOGY OF CONSUMER BEHAVIOR -- ABSTRACT -- INTRODUCTION -- APPROACH-AVOIDANCE -- The Neuroscience of Hedonism -- The Psychology of Hedonism -- System 1 -- System 2 -- Comparing the Neuroscience and Psychological Accounts -- INFLUENCE -- SYS2 AND SYS1 BRANDING -- THE FUTURE OF BRANDING -- REFERENCES | |
| 505 | 8 | |a 2. RETAIL BRANDS: DEFINITION AND INSIGHTS IN EMERGING COUNTRIES -- 2.1. Defining Retail Brands -- 2.2. Retail Brands Insights in Emerging Countries -- China -- Brazil -- Russia -- South Africa -- 3. CONSUMER BEHAVIOR TOWARDS RETAIL BRANDS IN EMERGING COUNTRIES -- 3.1. Retailer-Related Factors -- Store Image Perceptions -- Retailer Perception As Local, International or Global -- 3.2. Consumer-Related Factors -- Quality and Price-Related Factors -- Purchase-Related Factors -- Other Factors -- 3.3. Socio-Demographic Factors -- 4. RESEARCH PRIORITIES ON RETAIL BRANDING IN EMERGING COUNTRIES | |
| 505 | 8 | |a Chapter 2 EMOTIONAL BRANDING: WHAT, WHEN, AND WHY -- ABSTRACT -- INTRODUCTION -- EMOTIONS AND EMOTIONAL BRANDING -- THE COGNITIVE EFFECTS OF MOODS AND EMOTIONS -- DISTINCT EMOTIONAL BRANDS -- SUMMARY AND CONCLUSION -- REFERENCES -- Chapter 3 THE REMARKABLE CONSUMER EXPERIENCE OF BRANDS AS DRIVERS TO A DEEP CONSUMER-BRAND RELATIONSHIP -- ABSTRACT -- INTRODUCTION -- BRAND EXPERIENCE -- BRAND CONNECTION -- BRAND LOVE -- COMMITMENT AND THE INVESTMENT MODEL -- WILLINGNESS TO SACRIFICE -- ANTECEDENTS OF WILLINGNESS TO SACRIFICE FOR A BRAND -- CONCLUSION AND IMPLICATIONS -- REFERENCES | |
| 505 | 8 | |a Chapter 4 YOU'RE NOTHING WITHOUT ME: WHAT CONSUMERS CONTRIBUTE TO BRANDS -- ABSTRACT -- INTRODUCTION -- WHY ARE BRANDS IMPORTANT TO MARKETERS AND TO CONSUMERS? -- A MODEL OF THE BRAND CREATION PROCESS -- THE PSYCHOLOGY OF CONSUMER-BRAND RELATIONSHIPS -- Involvement -- Engagement -- Brand Love -- HOW DO CONSUMERS INTERACT WITH BRANDS? -- ONLINE CONSUMER-BRAND ACTIVITY -- Brand Communities/Tribes -- Brand Advocacy -- MANAGERIAL CHALLENGES -- IMPLICATIONS FOR RESEARCH -- CONCLUSION -- REFERENCES -- Chapter 5 A GENERAL BRAND ALLIANCE MODEL -- ABSTRACT -- INTRODUCTION -- WHAT IS AN ALLIANCE? | |
| 505 | 8 | |a WHY ARE ALLIANCES SO PREVALENT? -- THE PROPOSED BRAND ALLIANCE MODEL -- Pre-Attitude toward the Brand -- Brand-Consumer Congruence -- Pre-Attitude toward the Partner -- Partner-Consumer Congruence -- Brand-Partner Congruence -- Attitude toward the Alliance -- Post-Attitude toward the Brand -- Post-Attitude toward the Partner -- Other Outcomes -- HOW DO ALLIANCES WORK? -- POTENTIAL MODERATORS -- MANAGERIAL IMPLICATIONS -- RESEARCH IMPLICATIONS -- CONCLUSION -- REFERENCES -- Chapter 6 RETAIL BRANDING ISSUES IN EMERGING COUNTRIES: RESEARCH INSIGHTS AND PRIORITIES -- ABSTRACT -- 1. INTRODUCTION | |
| 650 | 0 | |a Branding (Marketing) |x Psychological aspects. | |
| 650 | 0 | |a Brand name products |x Psychological aspects. | |
| 650 | 6 | |a Stratégie de marque |x Aspect psychologique. | |
| 650 | 6 | |a Produits de marque |x Aspect psychologique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Psychological aspects |2 fast | |
| 700 | 1 | |a Evans, W. Douglas, |e editor. | |
| 758 | |i has work: |a Psychology of branding (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXHmx9QJrdqTQPwyQjdwQ3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Psychology of branding |d [Hauppauge] New York : Nova Publishers, [2013] |z 9781626188174 (hardcover) |w (DLC) 2013016529 |
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Datensatz im Suchindex
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| collection | ZDB-4-EBU |
| contents | PSYCHOLOGY OF BRANDING -- Library of Congress Cataloging-in-Publication Data -- CONTENTS -- PREFACE -- INTRODUCTION -- PURPOSE AND OBJECTIVES OF THIS BOOK -- Audience -- Scope -- Major Themes -- PART 1: CONSUMER BRAND PSYCHOLOGY -- Chapter 1 BRANDING AND THE PSYCHOLOGY OF CONSUMER BEHAVIOR -- ABSTRACT -- INTRODUCTION -- APPROACH-AVOIDANCE -- The Neuroscience of Hedonism -- The Psychology of Hedonism -- System 1 -- System 2 -- Comparing the Neuroscience and Psychological Accounts -- INFLUENCE -- SYS2 AND SYS1 BRANDING -- THE FUTURE OF BRANDING -- REFERENCES 2. RETAIL BRANDS: DEFINITION AND INSIGHTS IN EMERGING COUNTRIES -- 2.1. Defining Retail Brands -- 2.2. Retail Brands Insights in Emerging Countries -- China -- Brazil -- Russia -- South Africa -- 3. CONSUMER BEHAVIOR TOWARDS RETAIL BRANDS IN EMERGING COUNTRIES -- 3.1. Retailer-Related Factors -- Store Image Perceptions -- Retailer Perception As Local, International or Global -- 3.2. Consumer-Related Factors -- Quality and Price-Related Factors -- Purchase-Related Factors -- Other Factors -- 3.3. Socio-Demographic Factors -- 4. RESEARCH PRIORITIES ON RETAIL BRANDING IN EMERGING COUNTRIES Chapter 2 EMOTIONAL BRANDING: WHAT, WHEN, AND WHY -- ABSTRACT -- INTRODUCTION -- EMOTIONS AND EMOTIONAL BRANDING -- THE COGNITIVE EFFECTS OF MOODS AND EMOTIONS -- DISTINCT EMOTIONAL BRANDS -- SUMMARY AND CONCLUSION -- REFERENCES -- Chapter 3 THE REMARKABLE CONSUMER EXPERIENCE OF BRANDS AS DRIVERS TO A DEEP CONSUMER-BRAND RELATIONSHIP -- ABSTRACT -- INTRODUCTION -- BRAND EXPERIENCE -- BRAND CONNECTION -- BRAND LOVE -- COMMITMENT AND THE INVESTMENT MODEL -- WILLINGNESS TO SACRIFICE -- ANTECEDENTS OF WILLINGNESS TO SACRIFICE FOR A BRAND -- CONCLUSION AND IMPLICATIONS -- REFERENCES Chapter 4 YOU'RE NOTHING WITHOUT ME: WHAT CONSUMERS CONTRIBUTE TO BRANDS -- ABSTRACT -- INTRODUCTION -- WHY ARE BRANDS IMPORTANT TO MARKETERS AND TO CONSUMERS? -- A MODEL OF THE BRAND CREATION PROCESS -- THE PSYCHOLOGY OF CONSUMER-BRAND RELATIONSHIPS -- Involvement -- Engagement -- Brand Love -- HOW DO CONSUMERS INTERACT WITH BRANDS? -- ONLINE CONSUMER-BRAND ACTIVITY -- Brand Communities/Tribes -- Brand Advocacy -- MANAGERIAL CHALLENGES -- IMPLICATIONS FOR RESEARCH -- CONCLUSION -- REFERENCES -- Chapter 5 A GENERAL BRAND ALLIANCE MODEL -- ABSTRACT -- INTRODUCTION -- WHAT IS AN ALLIANCE? WHY ARE ALLIANCES SO PREVALENT? -- THE PROPOSED BRAND ALLIANCE MODEL -- Pre-Attitude toward the Brand -- Brand-Consumer Congruence -- Pre-Attitude toward the Partner -- Partner-Consumer Congruence -- Brand-Partner Congruence -- Attitude toward the Alliance -- Post-Attitude toward the Brand -- Post-Attitude toward the Partner -- Other Outcomes -- HOW DO ALLIANCES WORK? -- POTENTIAL MODERATORS -- MANAGERIAL IMPLICATIONS -- RESEARCH IMPLICATIONS -- CONCLUSION -- REFERENCES -- Chapter 6 RETAIL BRANDING ISSUES IN EMERGING COUNTRIES: RESEARCH INSIGHTS AND PRIORITIES -- ABSTRACT -- 1. INTRODUCTION |
| ctrlnum | (OCoLC)855831583 |
| dewey-full | 658.8/27019 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27019 |
| dewey-search | 658.8/27019 |
| dewey-sort | 3658.8 527019 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn855831583 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:11Z |
| institution | BVB |
| isbn | 9781626188815 1626188815 |
| language | English |
| lccn | 2019714333 |
| oclc_num | 855831583 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource : color illustrations. |
| psigel | ZDB-4-EBU |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Nova Publishers, |
| record_format | marc |
| series2 | Psychology research progress |
| spelling | Psychology of branding / W. Douglas Evans, editor. New York : Nova Publishers, [2013] 1 online resource : color illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Psychology research progress Includes bibliographical references and index. Description based on print version record. PSYCHOLOGY OF BRANDING -- Library of Congress Cataloging-in-Publication Data -- CONTENTS -- PREFACE -- INTRODUCTION -- PURPOSE AND OBJECTIVES OF THIS BOOK -- Audience -- Scope -- Major Themes -- PART 1: CONSUMER BRAND PSYCHOLOGY -- Chapter 1 BRANDING AND THE PSYCHOLOGY OF CONSUMER BEHAVIOR -- ABSTRACT -- INTRODUCTION -- APPROACH-AVOIDANCE -- The Neuroscience of Hedonism -- The Psychology of Hedonism -- System 1 -- System 2 -- Comparing the Neuroscience and Psychological Accounts -- INFLUENCE -- SYS2 AND SYS1 BRANDING -- THE FUTURE OF BRANDING -- REFERENCES 2. RETAIL BRANDS: DEFINITION AND INSIGHTS IN EMERGING COUNTRIES -- 2.1. Defining Retail Brands -- 2.2. Retail Brands Insights in Emerging Countries -- China -- Brazil -- Russia -- South Africa -- 3. CONSUMER BEHAVIOR TOWARDS RETAIL BRANDS IN EMERGING COUNTRIES -- 3.1. Retailer-Related Factors -- Store Image Perceptions -- Retailer Perception As Local, International or Global -- 3.2. Consumer-Related Factors -- Quality and Price-Related Factors -- Purchase-Related Factors -- Other Factors -- 3.3. Socio-Demographic Factors -- 4. RESEARCH PRIORITIES ON RETAIL BRANDING IN EMERGING COUNTRIES Chapter 2 EMOTIONAL BRANDING: WHAT, WHEN, AND WHY -- ABSTRACT -- INTRODUCTION -- EMOTIONS AND EMOTIONAL BRANDING -- THE COGNITIVE EFFECTS OF MOODS AND EMOTIONS -- DISTINCT EMOTIONAL BRANDS -- SUMMARY AND CONCLUSION -- REFERENCES -- Chapter 3 THE REMARKABLE CONSUMER EXPERIENCE OF BRANDS AS DRIVERS TO A DEEP CONSUMER-BRAND RELATIONSHIP -- ABSTRACT -- INTRODUCTION -- BRAND EXPERIENCE -- BRAND CONNECTION -- BRAND LOVE -- COMMITMENT AND THE INVESTMENT MODEL -- WILLINGNESS TO SACRIFICE -- ANTECEDENTS OF WILLINGNESS TO SACRIFICE FOR A BRAND -- CONCLUSION AND IMPLICATIONS -- REFERENCES Chapter 4 YOU'RE NOTHING WITHOUT ME: WHAT CONSUMERS CONTRIBUTE TO BRANDS -- ABSTRACT -- INTRODUCTION -- WHY ARE BRANDS IMPORTANT TO MARKETERS AND TO CONSUMERS? -- A MODEL OF THE BRAND CREATION PROCESS -- THE PSYCHOLOGY OF CONSUMER-BRAND RELATIONSHIPS -- Involvement -- Engagement -- Brand Love -- HOW DO CONSUMERS INTERACT WITH BRANDS? -- ONLINE CONSUMER-BRAND ACTIVITY -- Brand Communities/Tribes -- Brand Advocacy -- MANAGERIAL CHALLENGES -- IMPLICATIONS FOR RESEARCH -- CONCLUSION -- REFERENCES -- Chapter 5 A GENERAL BRAND ALLIANCE MODEL -- ABSTRACT -- INTRODUCTION -- WHAT IS AN ALLIANCE? WHY ARE ALLIANCES SO PREVALENT? -- THE PROPOSED BRAND ALLIANCE MODEL -- Pre-Attitude toward the Brand -- Brand-Consumer Congruence -- Pre-Attitude toward the Partner -- Partner-Consumer Congruence -- Brand-Partner Congruence -- Attitude toward the Alliance -- Post-Attitude toward the Brand -- Post-Attitude toward the Partner -- Other Outcomes -- HOW DO ALLIANCES WORK? -- POTENTIAL MODERATORS -- MANAGERIAL IMPLICATIONS -- RESEARCH IMPLICATIONS -- CONCLUSION -- REFERENCES -- Chapter 6 RETAIL BRANDING ISSUES IN EMERGING COUNTRIES: RESEARCH INSIGHTS AND PRIORITIES -- ABSTRACT -- 1. INTRODUCTION Branding (Marketing) Psychological aspects. Brand name products Psychological aspects. Stratégie de marque Aspect psychologique. Produits de marque Aspect psychologique. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products Psychological aspects fast Evans, W. Douglas, editor. has work: Psychology of branding (Text) https://id.oclc.org/worldcat/entity/E39PCXHmx9QJrdqTQPwyQjdwQ3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Psychology of branding [Hauppauge] New York : Nova Publishers, [2013] 9781626188174 (hardcover) (DLC) 2013016529 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=619691 Volltext |
| spellingShingle | Psychology of branding / PSYCHOLOGY OF BRANDING -- Library of Congress Cataloging-in-Publication Data -- CONTENTS -- PREFACE -- INTRODUCTION -- PURPOSE AND OBJECTIVES OF THIS BOOK -- Audience -- Scope -- Major Themes -- PART 1: CONSUMER BRAND PSYCHOLOGY -- Chapter 1 BRANDING AND THE PSYCHOLOGY OF CONSUMER BEHAVIOR -- ABSTRACT -- INTRODUCTION -- APPROACH-AVOIDANCE -- The Neuroscience of Hedonism -- The Psychology of Hedonism -- System 1 -- System 2 -- Comparing the Neuroscience and Psychological Accounts -- INFLUENCE -- SYS2 AND SYS1 BRANDING -- THE FUTURE OF BRANDING -- REFERENCES 2. RETAIL BRANDS: DEFINITION AND INSIGHTS IN EMERGING COUNTRIES -- 2.1. Defining Retail Brands -- 2.2. Retail Brands Insights in Emerging Countries -- China -- Brazil -- Russia -- South Africa -- 3. CONSUMER BEHAVIOR TOWARDS RETAIL BRANDS IN EMERGING COUNTRIES -- 3.1. Retailer-Related Factors -- Store Image Perceptions -- Retailer Perception As Local, International or Global -- 3.2. Consumer-Related Factors -- Quality and Price-Related Factors -- Purchase-Related Factors -- Other Factors -- 3.3. Socio-Demographic Factors -- 4. RESEARCH PRIORITIES ON RETAIL BRANDING IN EMERGING COUNTRIES Chapter 2 EMOTIONAL BRANDING: WHAT, WHEN, AND WHY -- ABSTRACT -- INTRODUCTION -- EMOTIONS AND EMOTIONAL BRANDING -- THE COGNITIVE EFFECTS OF MOODS AND EMOTIONS -- DISTINCT EMOTIONAL BRANDS -- SUMMARY AND CONCLUSION -- REFERENCES -- Chapter 3 THE REMARKABLE CONSUMER EXPERIENCE OF BRANDS AS DRIVERS TO A DEEP CONSUMER-BRAND RELATIONSHIP -- ABSTRACT -- INTRODUCTION -- BRAND EXPERIENCE -- BRAND CONNECTION -- BRAND LOVE -- COMMITMENT AND THE INVESTMENT MODEL -- WILLINGNESS TO SACRIFICE -- ANTECEDENTS OF WILLINGNESS TO SACRIFICE FOR A BRAND -- CONCLUSION AND IMPLICATIONS -- REFERENCES Chapter 4 YOU'RE NOTHING WITHOUT ME: WHAT CONSUMERS CONTRIBUTE TO BRANDS -- ABSTRACT -- INTRODUCTION -- WHY ARE BRANDS IMPORTANT TO MARKETERS AND TO CONSUMERS? -- A MODEL OF THE BRAND CREATION PROCESS -- THE PSYCHOLOGY OF CONSUMER-BRAND RELATIONSHIPS -- Involvement -- Engagement -- Brand Love -- HOW DO CONSUMERS INTERACT WITH BRANDS? -- ONLINE CONSUMER-BRAND ACTIVITY -- Brand Communities/Tribes -- Brand Advocacy -- MANAGERIAL CHALLENGES -- IMPLICATIONS FOR RESEARCH -- CONCLUSION -- REFERENCES -- Chapter 5 A GENERAL BRAND ALLIANCE MODEL -- ABSTRACT -- INTRODUCTION -- WHAT IS AN ALLIANCE? WHY ARE ALLIANCES SO PREVALENT? -- THE PROPOSED BRAND ALLIANCE MODEL -- Pre-Attitude toward the Brand -- Brand-Consumer Congruence -- Pre-Attitude toward the Partner -- Partner-Consumer Congruence -- Brand-Partner Congruence -- Attitude toward the Alliance -- Post-Attitude toward the Brand -- Post-Attitude toward the Partner -- Other Outcomes -- HOW DO ALLIANCES WORK? -- POTENTIAL MODERATORS -- MANAGERIAL IMPLICATIONS -- RESEARCH IMPLICATIONS -- CONCLUSION -- REFERENCES -- Chapter 6 RETAIL BRANDING ISSUES IN EMERGING COUNTRIES: RESEARCH INSIGHTS AND PRIORITIES -- ABSTRACT -- 1. INTRODUCTION Branding (Marketing) Psychological aspects. Brand name products Psychological aspects. Stratégie de marque Aspect psychologique. Produits de marque Aspect psychologique. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products Psychological aspects fast |
| title | Psychology of branding / |
| title_auth | Psychology of branding / |
| title_exact_search | Psychology of branding / |
| title_full | Psychology of branding / W. Douglas Evans, editor. |
| title_fullStr | Psychology of branding / W. Douglas Evans, editor. |
| title_full_unstemmed | Psychology of branding / W. Douglas Evans, editor. |
| title_short | Psychology of branding / |
| title_sort | psychology of branding |
| topic | Branding (Marketing) Psychological aspects. Brand name products Psychological aspects. Stratégie de marque Aspect psychologique. Produits de marque Aspect psychologique. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Brand name products Psychological aspects fast |
| topic_facet | Branding (Marketing) Psychological aspects. Brand name products Psychological aspects. Stratégie de marque Aspect psychologique. Produits de marque Aspect psychologique. BUSINESS & ECONOMICS Advertising & Promotion. Brand name products Psychological aspects |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=619691 |
| work_keys_str_mv | AT evanswdouglas psychologyofbranding |