Sustainable marketing :: managerial-ecological issues /
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represent...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. :
Sage Publications,
©1999.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives |
| Beschreibung: | 1 online resource (xi, 395 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 363-380) and index. |
| ISBN: | 9781452221328 1452221324 9781452220611 1452220611 |
Internformat
MARC
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| 100 | 1 | |a Fuller, Donald A. | |
| 245 | 1 | 0 | |a Sustainable marketing : |b managerial-ecological issues / |c Donald A. Fuller. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c ©1999. | ||
| 300 | |a 1 online resource (xi, 395 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 363-380) and index. | ||
| 505 | 0 | 0 | |t Sustainable Marketing: An Overview -- |t Why Sustainable Marketing--Now? -- |t Sustainable Marketing Defined -- |t The Master Equation -- |t The Ecological Imperative -- |t The Nature of Sustainable Development/Consumption -- |t The Ecological Setting -- |t Commoner's Informal Laws of Ecology -- |t Evolving Ecological Concern -- |t The Competitive Setting -- |t The Social-Moral Imperative -- |t Reasons for Studying Sustainable Marketing -- |t New Decision Boundaries: The Product System Life Cycle -- |t The Product System Life-Cycle Concept -- |t Quantitative Life-Cycle Assessment -- |t Qualitative Life-Cycle Assessment -- |t Path to the Future? -- |t Sustainable Marketing Strategies -- |t Framework for Sustainable Marketing Management -- |t Dimensions of Waste Management -- |t Strategy Options -- |t Proactive Strategy: Pollution Prevention -- |t Proactive Strategy: Resource Recovery -- |t Default Option: Terminal Disposal -- |t Organizational Strategies -- |t Marketing's New Mission -- |t Implementing Sustainable Marketing Strategies -- |t Product-Specific Sustainable Marketing Audit -- |t Sustainable Products -- |t Role of Product -- |t Sustainable Products: Solution to Pollution -- |t The Industrial Design Process -- |t Product Design-for-Environment -- |t Product Design-for-Pollution Prevention -- |t Product Design-for-Resource Recovery -- |t Product Classification Systems: Design-for-Environment Insights -- |t Implementing Product Design-for-Environment -- |t Sustainable Channel Networks -- |t Role of Channel Networks -- |t Channel Design-for-Environment -- |t Channel Design-for-Pollution Prevention -- |t Channel Design-for-Resource Recovery. |
| 520 | |a Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. | ||
| 520 | 8 | |a The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives | |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Green marketing. |0 http://id.loc.gov/authorities/subjects/sh91005372 | |
| 650 | 0 | |a Consumption (Economics) |x Environmental aspects. | |
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Consommation (Économie politique) |x Aspect de l'environnement. | |
| 650 | 6 | |a Société de consommation |x Aspect de l'environnement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Consumption (Economics) |x Environmental aspects |2 fast | |
| 650 | 7 | |a Green marketing |2 fast | |
| 650 | 7 | |a Umweltbezogenes Management |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Duurzame ontwikkeling. |2 gtt |
| 655 | 4 | |a Electronic book. | |
| 758 | |i has work: |a Sustainable marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG7xRwkhPmXmc47b8Cwy8d |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Fuller, Donald A. |t Sustainable marketing. |d Thousand Oaks, Calif. : Sage Publications, ©1999 |z 0761912185 |w (DLC) 98040124 |w (OCoLC)39756238 |
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| 938 | |a ebrary |b EBRY |n ebr10716079 | ||
| 938 | |a EBSCOhost |b EBSC |n 585983 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis30282923 | ||
| 938 | |a Internet Archive |b INAR |n sustainablemarke00full | ||
| 938 | |a Sage Publications |b SAGE |n EDZ0000085132 | ||
| 938 | |a YBP Library Services |b YANK |n 10930263 | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn846496174 |
|---|---|
| _version_ | 1816796909197590528 |
| adam_text | |
| any_adam_object | |
| author | Fuller, Donald A. |
| author_facet | Fuller, Donald A. |
| author_role | |
| author_sort | Fuller, Donald A. |
| author_variant | d a f da daf |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5413 |
| callnumber-raw | HF5413 .F85 1999eb |
| callnumber-search | HF5413 .F85 1999eb |
| callnumber-sort | HF 45413 F85 41999EB |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| collection | ZDB-4-EBU |
| contents | Sustainable Marketing: An Overview -- Why Sustainable Marketing--Now? -- Sustainable Marketing Defined -- The Master Equation -- The Ecological Imperative -- The Nature of Sustainable Development/Consumption -- The Ecological Setting -- Commoner's Informal Laws of Ecology -- Evolving Ecological Concern -- The Competitive Setting -- The Social-Moral Imperative -- Reasons for Studying Sustainable Marketing -- New Decision Boundaries: The Product System Life Cycle -- The Product System Life-Cycle Concept -- Quantitative Life-Cycle Assessment -- Qualitative Life-Cycle Assessment -- Path to the Future? -- Sustainable Marketing Strategies -- Framework for Sustainable Marketing Management -- Dimensions of Waste Management -- Strategy Options -- Proactive Strategy: Pollution Prevention -- Proactive Strategy: Resource Recovery -- Default Option: Terminal Disposal -- Organizational Strategies -- Marketing's New Mission -- Implementing Sustainable Marketing Strategies -- Product-Specific Sustainable Marketing Audit -- Sustainable Products -- Role of Product -- Sustainable Products: Solution to Pollution -- The Industrial Design Process -- Product Design-for-Environment -- Product Design-for-Pollution Prevention -- Product Design-for-Resource Recovery -- Product Classification Systems: Design-for-Environment Insights -- Implementing Product Design-for-Environment -- Sustainable Channel Networks -- Role of Channel Networks -- Channel Design-for-Environment -- Channel Design-for-Pollution Prevention -- Channel Design-for-Resource Recovery. |
| ctrlnum | (OCoLC)846496174 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic book. |
| genre_facet | Electronic book. |
| id | ZDB-4-EBU-ocn846496174 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:10Z |
| institution | BVB |
| isbn | 9781452221328 1452221324 9781452220611 1452220611 |
| language | English |
| oclc_num | 846496174 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xi, 395 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Sage Publications, |
| record_format | marc |
| spelling | Fuller, Donald A. Sustainable marketing : managerial-ecological issues / Donald A. Fuller. Thousand Oaks, Calif. : Sage Publications, ©1999. 1 online resource (xi, 395 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 363-380) and index. Sustainable Marketing: An Overview -- Why Sustainable Marketing--Now? -- Sustainable Marketing Defined -- The Master Equation -- The Ecological Imperative -- The Nature of Sustainable Development/Consumption -- The Ecological Setting -- Commoner's Informal Laws of Ecology -- Evolving Ecological Concern -- The Competitive Setting -- The Social-Moral Imperative -- Reasons for Studying Sustainable Marketing -- New Decision Boundaries: The Product System Life Cycle -- The Product System Life-Cycle Concept -- Quantitative Life-Cycle Assessment -- Qualitative Life-Cycle Assessment -- Path to the Future? -- Sustainable Marketing Strategies -- Framework for Sustainable Marketing Management -- Dimensions of Waste Management -- Strategy Options -- Proactive Strategy: Pollution Prevention -- Proactive Strategy: Resource Recovery -- Default Option: Terminal Disposal -- Organizational Strategies -- Marketing's New Mission -- Implementing Sustainable Marketing Strategies -- Product-Specific Sustainable Marketing Audit -- Sustainable Products -- Role of Product -- Sustainable Products: Solution to Pollution -- The Industrial Design Process -- Product Design-for-Environment -- Product Design-for-Pollution Prevention -- Product Design-for-Resource Recovery -- Product Classification Systems: Design-for-Environment Insights -- Implementing Product Design-for-Environment -- Sustainable Channel Networks -- Role of Channel Networks -- Channel Design-for-Environment -- Channel Design-for-Pollution Prevention -- Channel Design-for-Resource Recovery. Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives Print version record. Green marketing. http://id.loc.gov/authorities/subjects/sh91005372 Consumption (Economics) Environmental aspects. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing vert. Marketing Gestion. Consommation (Économie politique) Aspect de l'environnement. Société de consommation Aspect de l'environnement. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing Management fast Consumption (Economics) Environmental aspects fast Green marketing fast Umweltbezogenes Management gnd Marketing gnd Marketing. gtt Duurzame ontwikkeling. gtt Electronic book. has work: Sustainable marketing (Text) https://id.oclc.org/worldcat/entity/E39PCG7xRwkhPmXmc47b8Cwy8d https://id.oclc.org/worldcat/ontology/hasWork Print version: Fuller, Donald A. Sustainable marketing. Thousand Oaks, Calif. : Sage Publications, ©1999 0761912185 (DLC) 98040124 (OCoLC)39756238 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=585983 Volltext |
| spellingShingle | Fuller, Donald A. Sustainable marketing : managerial-ecological issues / Sustainable Marketing: An Overview -- Why Sustainable Marketing--Now? -- Sustainable Marketing Defined -- The Master Equation -- The Ecological Imperative -- The Nature of Sustainable Development/Consumption -- The Ecological Setting -- Commoner's Informal Laws of Ecology -- Evolving Ecological Concern -- The Competitive Setting -- The Social-Moral Imperative -- Reasons for Studying Sustainable Marketing -- New Decision Boundaries: The Product System Life Cycle -- The Product System Life-Cycle Concept -- Quantitative Life-Cycle Assessment -- Qualitative Life-Cycle Assessment -- Path to the Future? -- Sustainable Marketing Strategies -- Framework for Sustainable Marketing Management -- Dimensions of Waste Management -- Strategy Options -- Proactive Strategy: Pollution Prevention -- Proactive Strategy: Resource Recovery -- Default Option: Terminal Disposal -- Organizational Strategies -- Marketing's New Mission -- Implementing Sustainable Marketing Strategies -- Product-Specific Sustainable Marketing Audit -- Sustainable Products -- Role of Product -- Sustainable Products: Solution to Pollution -- The Industrial Design Process -- Product Design-for-Environment -- Product Design-for-Pollution Prevention -- Product Design-for-Resource Recovery -- Product Classification Systems: Design-for-Environment Insights -- Implementing Product Design-for-Environment -- Sustainable Channel Networks -- Role of Channel Networks -- Channel Design-for-Environment -- Channel Design-for-Pollution Prevention -- Channel Design-for-Resource Recovery. Green marketing. http://id.loc.gov/authorities/subjects/sh91005372 Consumption (Economics) Environmental aspects. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing vert. Marketing Gestion. Consommation (Économie politique) Aspect de l'environnement. Société de consommation Aspect de l'environnement. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing Management fast Consumption (Economics) Environmental aspects fast Green marketing fast Umweltbezogenes Management gnd Marketing gnd Marketing. gtt Duurzame ontwikkeling. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh91005372 http://id.loc.gov/authorities/subjects/sh85081339 |
| title | Sustainable marketing : managerial-ecological issues / |
| title_alt | Sustainable Marketing: An Overview -- Why Sustainable Marketing--Now? -- Sustainable Marketing Defined -- The Master Equation -- The Ecological Imperative -- The Nature of Sustainable Development/Consumption -- The Ecological Setting -- Commoner's Informal Laws of Ecology -- Evolving Ecological Concern -- The Competitive Setting -- The Social-Moral Imperative -- Reasons for Studying Sustainable Marketing -- New Decision Boundaries: The Product System Life Cycle -- The Product System Life-Cycle Concept -- Quantitative Life-Cycle Assessment -- Qualitative Life-Cycle Assessment -- Path to the Future? -- Sustainable Marketing Strategies -- Framework for Sustainable Marketing Management -- Dimensions of Waste Management -- Strategy Options -- Proactive Strategy: Pollution Prevention -- Proactive Strategy: Resource Recovery -- Default Option: Terminal Disposal -- Organizational Strategies -- Marketing's New Mission -- Implementing Sustainable Marketing Strategies -- Product-Specific Sustainable Marketing Audit -- Sustainable Products -- Role of Product -- Sustainable Products: Solution to Pollution -- The Industrial Design Process -- Product Design-for-Environment -- Product Design-for-Pollution Prevention -- Product Design-for-Resource Recovery -- Product Classification Systems: Design-for-Environment Insights -- Implementing Product Design-for-Environment -- Sustainable Channel Networks -- Role of Channel Networks -- Channel Design-for-Environment -- Channel Design-for-Pollution Prevention -- Channel Design-for-Resource Recovery. |
| title_auth | Sustainable marketing : managerial-ecological issues / |
| title_exact_search | Sustainable marketing : managerial-ecological issues / |
| title_full | Sustainable marketing : managerial-ecological issues / Donald A. Fuller. |
| title_fullStr | Sustainable marketing : managerial-ecological issues / Donald A. Fuller. |
| title_full_unstemmed | Sustainable marketing : managerial-ecological issues / Donald A. Fuller. |
| title_short | Sustainable marketing : |
| title_sort | sustainable marketing managerial ecological issues |
| title_sub | managerial-ecological issues / |
| topic | Green marketing. http://id.loc.gov/authorities/subjects/sh91005372 Consumption (Economics) Environmental aspects. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing vert. Marketing Gestion. Consommation (Économie politique) Aspect de l'environnement. Société de consommation Aspect de l'environnement. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing Management fast Consumption (Economics) Environmental aspects fast Green marketing fast Umweltbezogenes Management gnd Marketing gnd Marketing. gtt Duurzame ontwikkeling. gtt |
| topic_facet | Green marketing. Consumption (Economics) Environmental aspects. Marketing Management. Marketing vert. Marketing Gestion. Consommation (Économie politique) Aspect de l'environnement. Société de consommation Aspect de l'environnement. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. Marketing Management Consumption (Economics) Environmental aspects Green marketing Umweltbezogenes Management Marketing Marketing. Duurzame ontwikkeling. Electronic book. |
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| work_keys_str_mv | AT fullerdonalda sustainablemarketingmanagerialecologicalissues |