Points of difference :: transforming Hormel /

"Describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel Foods did it by totally revamping its approach to management, marketing and technology. The success of this transition is validated by the company's outstanding...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Knowlton, Richard L.
Weitere Verfasser: Beyma, Ronald
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Garden City, NY : Morgan James Pub., ©2010.
Ausgabe:1st ed.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:"Describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel Foods did it by totally revamping its approach to management, marketing and technology. The success of this transition is validated by the company's outstanding performance during the past 25 years, and the book's messages are compelling to managers in all industries as American business seeks to redefine itself in the midst of economic crisis."--Amazon.com
Beschreibung:1 online resource (xxxv, 289 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 273-279) and index.
ISBN:9781614481126
1614481121