Make 'em laugh & take their money /:
People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for sales and persuasion purposes is a powerful advantage, for any speaker, salesman or writer. Drawn from 30 years' experience as a popular professional speaker, author of 13 books...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Garden City, NY :
Glazer-Kennedy Pub.,
©2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for sales and persuasion purposes is a powerful advantage, for any speaker, salesman or writer. Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone, amateur or pro, who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident, and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Readers wil get a better appreciation for the humor around them and the humor professionals who entertain them, and they'll exit stage left with humor strategies and tricks they can use. Even those who are not naturally all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended. From the author. . .'I first titled this book 'Mugging for Fun and Profit, ' but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle to Get the Boodle, ' which Hill transformed to 'Think and Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success was the result. Anyway, unless you are just hiting 'em over the head and dragging them out into the desert to empty their pockets, I'd suggest you need to know how to make 'em laugh.' |
| Beschreibung: | "A few thoughts on using humor as a speaker or writer or sales professional for the purpose of persuasion"--Cover |
| Beschreibung: | 1 online resource (xxi, 242 pages) : illustrations |
| ISBN: | 9780982859049 098285904X |
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| 520 | |a People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for sales and persuasion purposes is a powerful advantage, for any speaker, salesman or writer. Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone, amateur or pro, who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident, and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Readers wil get a better appreciation for the humor around them and the humor professionals who entertain them, and they'll exit stage left with humor strategies and tricks they can use. Even those who are not naturally all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended. From the author. . .'I first titled this book 'Mugging for Fun and Profit, ' but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle to Get the Boodle, ' which Hill transformed to 'Think and Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success was the result. Anyway, unless you are just hiting 'em over the head and dragging them out into the desert to empty their pockets, I'd suggest you need to know how to make 'em laugh.' | ||
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| 650 | 0 | |a Success in business. |0 http://id.loc.gov/authorities/subjects/sh85129589 | |
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| id | ZDB-4-EBU-ocn826657925 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:08Z |
| institution | BVB |
| isbn | 9780982859049 098285904X |
| language | English |
| oclc_num | 826657925 |
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| spelling | Kennedy, Dan S., 1954- https://id.oclc.org/worldcat/entity/E39PBJr83h9kCchcjTXbvjYpT3 Make 'em laugh & take their money / Dan S. Kennedy. Make them laugh and take their money Garden City, NY : Glazer-Kennedy Pub., ©2010. 1 online resource (xxi, 242 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier "A few thoughts on using humor as a speaker or writer or sales professional for the purpose of persuasion"--Cover Print version record. People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for sales and persuasion purposes is a powerful advantage, for any speaker, salesman or writer. Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone, amateur or pro, who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident, and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Readers wil get a better appreciation for the humor around them and the humor professionals who entertain them, and they'll exit stage left with humor strategies and tricks they can use. Even those who are not naturally all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended. From the author. . .'I first titled this book 'Mugging for Fun and Profit, ' but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle to Get the Boodle, ' which Hill transformed to 'Think and Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success was the result. Anyway, unless you are just hiting 'em over the head and dragging them out into the desert to empty their pockets, I'd suggest you need to know how to make 'em laugh.' Selling. http://id.loc.gov/authorities/subjects/sh85119819 Wit and humor in business. http://id.loc.gov/authorities/subjects/sh91003274 Persuasion (Psychology) http://id.loc.gov/authorities/subjects/sh85100175 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Vente. Humour dans les affaires. Succès dans les affaires. selling. aat BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Persuasion (Psychology) fast Selling fast Success in business fast Wit and humor in business fast Print version: Kennedy, Dan S., 1954- Make 'em laugh & take their money. Garden City, NY : Glazer-Kennedy Pub., ©2010 9780982379349 (DLC) 2009941944 (OCoLC)535495168 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=525054 Volltext |
| spellingShingle | Kennedy, Dan S., 1954- Make 'em laugh & take their money / Selling. http://id.loc.gov/authorities/subjects/sh85119819 Wit and humor in business. http://id.loc.gov/authorities/subjects/sh91003274 Persuasion (Psychology) http://id.loc.gov/authorities/subjects/sh85100175 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Vente. Humour dans les affaires. Succès dans les affaires. selling. aat BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Persuasion (Psychology) fast Selling fast Success in business fast Wit and humor in business fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85119819 http://id.loc.gov/authorities/subjects/sh91003274 http://id.loc.gov/authorities/subjects/sh85100175 http://id.loc.gov/authorities/subjects/sh85129589 |
| title | Make 'em laugh & take their money / |
| title_alt | Make them laugh and take their money |
| title_auth | Make 'em laugh & take their money / |
| title_exact_search | Make 'em laugh & take their money / |
| title_full | Make 'em laugh & take their money / Dan S. Kennedy. |
| title_fullStr | Make 'em laugh & take their money / Dan S. Kennedy. |
| title_full_unstemmed | Make 'em laugh & take their money / Dan S. Kennedy. |
| title_short | Make 'em laugh & take their money / |
| title_sort | make em laugh take their money |
| topic | Selling. http://id.loc.gov/authorities/subjects/sh85119819 Wit and humor in business. http://id.loc.gov/authorities/subjects/sh91003274 Persuasion (Psychology) http://id.loc.gov/authorities/subjects/sh85100175 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Vente. Humour dans les affaires. Succès dans les affaires. selling. aat BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Persuasion (Psychology) fast Selling fast Success in business fast Wit and humor in business fast |
| topic_facet | Selling. Wit and humor in business. Persuasion (Psychology) Success in business. Vente. Humour dans les affaires. Succès dans les affaires. selling. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. Selling Success in business Wit and humor in business |
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