Advertising and reality :: a global study of representation and content /
"An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Continuum International Publishing Group,
©2012.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more."--Back cover |
| Physical Description: | 1 online resource (vi, 277 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781441118943 1441118942 9781628927795 1628927798 9781283736152 1283736152 |
Staff View
MARC
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| 245 | 0 | 0 | |a Advertising and reality : |b a global study of representation and content / |c edited by Amir Hetsroni. |
| 260 | |a New York : |b Continuum International Publishing Group, |c ©2012. | ||
| 300 | |a 1 online resource (vi, 277 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a An introduction: advertising -- truth, trust, and belief / Amir Hetsroni -- Mass moralizing / Phil Hopkins -- The disintegration of the box: narrativity, performance, and translation in television commercials / Dror Abend-David -- Values in Israeli advertising: a decade-long observation / Amir Hetsroni -- Real versus pseudo real in Japanese television advertising compared with US television advertising / Michael L. Maynard -- God, religion, and advertising: a hard sell / Yoel Cohen -- Arab and western images in Middle East satellite television advertising / Shaheed Nick Mohammed -- Nostalgia: reflections on periodic representation in advertising / Amir Hetsroni -- Seeing ourselves as the adman sees us? The representation and portrayal of older people in advertising / Peter Simcock -- Ethnically targeted advertising and social meaning: an analysis of representation in Spanish language advertising / Christopher Chávez, Meghan Moran, and Sandra Ball-Rokeach -- Celebrity in advertising: the Asian perspective / Wei-Na Lee and Sejung Marina Choi -- Masculinity and femininity in advertising / Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett -- Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising / Linda Godbold Kean and Shekinah Thomas -- Objectionable content on mainstream advertising: how much sex and violence do television commercials actually carry and what does the public think of it? / Amir Hetsroni -- International clothing, accessories, and dress codes: women's wardrobe from Spain, Portugal, and China / Paloma Díaz Soloaga and Natalia Quintas Froufe. | |
| 520 | |a "An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more."--Back cover | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Advertising |x Moral and ethical aspects. | |
| 650 | 0 | |a Advertising |x Psychological aspects. |0 http://id.loc.gov/authorities/subjects/sh85001159 | |
| 650 | 0 | |a Advertising |x Religious aspects. |0 http://id.loc.gov/authorities/subjects/sh2007005128 | |
| 650 | 0 | |a Sex in advertising. |0 http://id.loc.gov/authorities/subjects/sh85120614 | |
| 650 | 0 | |a Older people in advertising. |0 http://id.loc.gov/authorities/subjects/sh98006300 | |
| 650 | 0 | |a Mass media |x Social aspects. |0 http://id.loc.gov/authorities/subjects/sh85081876 | |
| 650 | 6 | |a Publicité |x Aspect psychologique. | |
| 650 | 6 | |a Sexualité dans la publicité. | |
| 650 | 6 | |a Personnes âgées dans la publicité. | |
| 650 | 6 | |a Médias |x Aspect social. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
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| 650 | 7 | |a Advertising |x Psychological aspects |2 fast | |
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| 655 | 7 | |a dissertations. |2 aat | |
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Record in the Search Index
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| _version_ | 1826942417809440768 |
| adam_text | |
| any_adam_object | |
| author2 | Hetsroni, Amir |
| author2_role | |
| author2_variant | a h ah |
| author_GND | http://id.loc.gov/authorities/names/n2010029012 |
| author_facet | Hetsroni, Amir |
| author_sort | Hetsroni, Amir |
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| callnumber-first | H - Social Science |
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| collection | ZDB-4-EBU |
| contents | An introduction: advertising -- truth, trust, and belief / Amir Hetsroni -- Mass moralizing / Phil Hopkins -- The disintegration of the box: narrativity, performance, and translation in television commercials / Dror Abend-David -- Values in Israeli advertising: a decade-long observation / Amir Hetsroni -- Real versus pseudo real in Japanese television advertising compared with US television advertising / Michael L. Maynard -- God, religion, and advertising: a hard sell / Yoel Cohen -- Arab and western images in Middle East satellite television advertising / Shaheed Nick Mohammed -- Nostalgia: reflections on periodic representation in advertising / Amir Hetsroni -- Seeing ourselves as the adman sees us? The representation and portrayal of older people in advertising / Peter Simcock -- Ethnically targeted advertising and social meaning: an analysis of representation in Spanish language advertising / Christopher Chávez, Meghan Moran, and Sandra Ball-Rokeach -- Celebrity in advertising: the Asian perspective / Wei-Na Lee and Sejung Marina Choi -- Masculinity and femininity in advertising / Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett -- Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising / Linda Godbold Kean and Shekinah Thomas -- Objectionable content on mainstream advertising: how much sex and violence do television commercials actually carry and what does the public think of it? / Amir Hetsroni -- International clothing, accessories, and dress codes: women's wardrobe from Spain, Portugal, and China / Paloma Díaz Soloaga and Natalia Quintas Froufe. |
| ctrlnum | (OCoLC)817969347 |
| dewey-full | 659.11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.11 |
| dewey-search | 659.11 |
| dewey-sort | 3659.11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf |
| genre_facet | dissertations. Academic theses Academic theses. Thèses et écrits académiques. |
| id | ZDB-4-EBU-ocn817969347 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:27:41Z |
| institution | BVB |
| isbn | 9781441118943 1441118942 9781628927795 1628927798 9781283736152 1283736152 |
| language | English |
| oclc_num | 817969347 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (vi, 277 pages) : illustrations |
| psigel | ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU |
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| spelling | Advertising and reality : a global study of representation and content / edited by Amir Hetsroni. New York : Continuum International Publishing Group, ©2012. 1 online resource (vi, 277 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. An introduction: advertising -- truth, trust, and belief / Amir Hetsroni -- Mass moralizing / Phil Hopkins -- The disintegration of the box: narrativity, performance, and translation in television commercials / Dror Abend-David -- Values in Israeli advertising: a decade-long observation / Amir Hetsroni -- Real versus pseudo real in Japanese television advertising compared with US television advertising / Michael L. Maynard -- God, religion, and advertising: a hard sell / Yoel Cohen -- Arab and western images in Middle East satellite television advertising / Shaheed Nick Mohammed -- Nostalgia: reflections on periodic representation in advertising / Amir Hetsroni -- Seeing ourselves as the adman sees us? The representation and portrayal of older people in advertising / Peter Simcock -- Ethnically targeted advertising and social meaning: an analysis of representation in Spanish language advertising / Christopher Chávez, Meghan Moran, and Sandra Ball-Rokeach -- Celebrity in advertising: the Asian perspective / Wei-Na Lee and Sejung Marina Choi -- Masculinity and femininity in advertising / Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett -- Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising / Linda Godbold Kean and Shekinah Thomas -- Objectionable content on mainstream advertising: how much sex and violence do television commercials actually carry and what does the public think of it? / Amir Hetsroni -- International clothing, accessories, and dress codes: women's wardrobe from Spain, Portugal, and China / Paloma Díaz Soloaga and Natalia Quintas Froufe. "An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more."--Back cover Print version record. Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily. Advertising Moral and ethical aspects. Advertising Psychological aspects. http://id.loc.gov/authorities/subjects/sh85001159 Advertising Religious aspects. http://id.loc.gov/authorities/subjects/sh2007005128 Sex in advertising. http://id.loc.gov/authorities/subjects/sh85120614 Older people in advertising. http://id.loc.gov/authorities/subjects/sh98006300 Mass media Social aspects. http://id.loc.gov/authorities/subjects/sh85081876 Publicité Aspect psychologique. Sexualité dans la publicité. Personnes âgées dans la publicité. Médias Aspect social. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Moral and ethical aspects fast Advertising Psychological aspects fast Advertising Religious aspects fast Mass media Social aspects fast Older people in advertising fast Sex in advertising fast dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf Hetsroni, Amir. http://id.loc.gov/authorities/names/n2010029012 has work: Advertising and reality (Text) https://id.oclc.org/worldcat/entity/E39PCFxMwmmbXDWBQqTbkqfrMP https://id.oclc.org/worldcat/ontology/hasWork Print version: Advertising and reality. New York : Continuum International Publishing Group, ©2012 9781441191946 (OCoLC)811247337 |
| spellingShingle | Advertising and reality : a global study of representation and content / An introduction: advertising -- truth, trust, and belief / Amir Hetsroni -- Mass moralizing / Phil Hopkins -- The disintegration of the box: narrativity, performance, and translation in television commercials / Dror Abend-David -- Values in Israeli advertising: a decade-long observation / Amir Hetsroni -- Real versus pseudo real in Japanese television advertising compared with US television advertising / Michael L. Maynard -- God, religion, and advertising: a hard sell / Yoel Cohen -- Arab and western images in Middle East satellite television advertising / Shaheed Nick Mohammed -- Nostalgia: reflections on periodic representation in advertising / Amir Hetsroni -- Seeing ourselves as the adman sees us? The representation and portrayal of older people in advertising / Peter Simcock -- Ethnically targeted advertising and social meaning: an analysis of representation in Spanish language advertising / Christopher Chávez, Meghan Moran, and Sandra Ball-Rokeach -- Celebrity in advertising: the Asian perspective / Wei-Na Lee and Sejung Marina Choi -- Masculinity and femininity in advertising / Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett -- Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising / Linda Godbold Kean and Shekinah Thomas -- Objectionable content on mainstream advertising: how much sex and violence do television commercials actually carry and what does the public think of it? / Amir Hetsroni -- International clothing, accessories, and dress codes: women's wardrobe from Spain, Portugal, and China / Paloma Díaz Soloaga and Natalia Quintas Froufe. Advertising Moral and ethical aspects. Advertising Psychological aspects. http://id.loc.gov/authorities/subjects/sh85001159 Advertising Religious aspects. http://id.loc.gov/authorities/subjects/sh2007005128 Sex in advertising. http://id.loc.gov/authorities/subjects/sh85120614 Older people in advertising. http://id.loc.gov/authorities/subjects/sh98006300 Mass media Social aspects. http://id.loc.gov/authorities/subjects/sh85081876 Publicité Aspect psychologique. Sexualité dans la publicité. Personnes âgées dans la publicité. Médias Aspect social. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Moral and ethical aspects fast Advertising Psychological aspects fast Advertising Religious aspects fast Mass media Social aspects fast Older people in advertising fast Sex in advertising fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001159 http://id.loc.gov/authorities/subjects/sh2007005128 http://id.loc.gov/authorities/subjects/sh85120614 http://id.loc.gov/authorities/subjects/sh98006300 http://id.loc.gov/authorities/subjects/sh85081876 http://id.loc.gov/authorities/genreForms/gf2014026039 |
| title | Advertising and reality : a global study of representation and content / |
| title_auth | Advertising and reality : a global study of representation and content / |
| title_exact_search | Advertising and reality : a global study of representation and content / |
| title_full | Advertising and reality : a global study of representation and content / edited by Amir Hetsroni. |
| title_fullStr | Advertising and reality : a global study of representation and content / edited by Amir Hetsroni. |
| title_full_unstemmed | Advertising and reality : a global study of representation and content / edited by Amir Hetsroni. |
| title_short | Advertising and reality : |
| title_sort | advertising and reality a global study of representation and content |
| title_sub | a global study of representation and content / |
| topic | Advertising Moral and ethical aspects. Advertising Psychological aspects. http://id.loc.gov/authorities/subjects/sh85001159 Advertising Religious aspects. http://id.loc.gov/authorities/subjects/sh2007005128 Sex in advertising. http://id.loc.gov/authorities/subjects/sh85120614 Older people in advertising. http://id.loc.gov/authorities/subjects/sh98006300 Mass media Social aspects. http://id.loc.gov/authorities/subjects/sh85081876 Publicité Aspect psychologique. Sexualité dans la publicité. Personnes âgées dans la publicité. Médias Aspect social. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Moral and ethical aspects fast Advertising Psychological aspects fast Advertising Religious aspects fast Mass media Social aspects fast Older people in advertising fast Sex in advertising fast |
| topic_facet | Advertising Moral and ethical aspects. Advertising Psychological aspects. Advertising Religious aspects. Sex in advertising. Older people in advertising. Mass media Social aspects. Publicité Aspect psychologique. Sexualité dans la publicité. Personnes âgées dans la publicité. Médias Aspect social. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Moral and ethical aspects Advertising Psychological aspects Advertising Religious aspects Mass media Social aspects Older people in advertising Sex in advertising dissertations. Academic theses Academic theses. Thèses et écrits académiques. |
| work_keys_str_mv | AT hetsroniamir advertisingandrealityaglobalstudyofrepresentationandcontent |