A general theory of competition :: resources, competences, productivity, economic growth /

The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.

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Bibliographische Detailangaben
1. Verfasser: Hunt, Shelby D.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks : Sage Publications, ©2000.
Schriftenreihe:Marketing for a new century.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.
Beschreibung:1 online resource (xv, 303 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 261-283) and indexes.
ISBN:9781452221649
1452221642
9781452220321
1452220328

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