No B.S. grassroots marketing :: the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses /
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset--their ability to bond directly with their consumers. Small business entrepreneurs are armed to go "grassr...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Irvine, CA] :
Entrepreneur Press,
©2012.
|
| Schriftenreihe: | No B.S. series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset--their ability to bond directly with their consumers. Small business entrepreneurs are armed to go "grassroots" given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. |
| Beschreibung: | 1 online resource (xii, 234 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781613081709 1613081707 |
Internformat
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| 505 | 0 | |a Back to the future-what really works -- Turning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media & marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neibhborhood marketing strategies -- Getting your hands dirty : neighborhood marketing tactics -- Re-thinking the business you are in -- Inside your four walls -- The postman as your salesman : using the most reliable small business marketing media-direct mail -- Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media -- The not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining, intelligence gathering and covert operations. | |
| 520 | |a Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset--their ability to bond directly with their consumers. Small business entrepreneurs are armed to go "grassroots" given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. | ||
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| 776 | 0 | 8 | |i Print version: |a Kennedy, Dan. |t No BS Grassroots Marketing : The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Busi. |d New York : Entrepreneur Press, ©2012 |z 9781599184395 |
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| author | Kennedy, Dan S., 1954- |
| author2 | Slutsky, Jeff, 1956- |
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| contents | Back to the future-what really works -- Turning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media & marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neibhborhood marketing strategies -- Getting your hands dirty : neighborhood marketing tactics -- Re-thinking the business you are in -- Inside your four walls -- The postman as your salesman : using the most reliable small business marketing media-direct mail -- Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media -- The not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining, intelligence gathering and covert operations. |
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| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:05Z |
| institution | BVB |
| isbn | 9781613081709 1613081707 |
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| spelling | Kennedy, Dan S., 1954- https://id.oclc.org/worldcat/entity/E39PBJr83h9kCchcjTXbvjYpT3 No B.S. grassroots marketing : the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses / Dan S. Kennedy & Jeff Slutsky. [Irvine, CA] : Entrepreneur Press, ©2012. 1 online resource (xii, 234 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier No B.S. series Includes bibliographical references and index. Back to the future-what really works -- Turning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media & marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neibhborhood marketing strategies -- Getting your hands dirty : neighborhood marketing tactics -- Re-thinking the business you are in -- Inside your four walls -- The postman as your salesman : using the most reliable small business marketing media-direct mail -- Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media -- The not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining, intelligence gathering and covert operations. Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset--their ability to bond directly with their consumers. Small business entrepreneurs are armed to go "grassroots" given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. Print version record. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing fast Slutsky, Jeff, 1956- https://id.oclc.org/worldcat/entity/E39PCjGqT4tqRGMhQ7W6JK6bBd http://id.loc.gov/authorities/names/n83179560 has work: No B.S. grassroots marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGX9VPTBQT98dJybvVbHVK https://id.oclc.org/worldcat/ontology/hasWork Print version: Kennedy, Dan S., 1954- No B.S. grassroots marketing. [Irvine, Calif.] : Entrepreneur Press, ©2012 1599184397 (DLC) 2011032327 (OCoLC)746489211 Print version: Kennedy, Dan. No BS Grassroots Marketing : The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Busi. New York : Entrepreneur Press, ©2012 9781599184395 No B.S. series. http://id.loc.gov/authorities/names/no2009005607 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=489262 Volltext |
| spellingShingle | Kennedy, Dan S., 1954- No B.S. grassroots marketing : the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses / No B.S. series. Back to the future-what really works -- Turning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media & marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neibhborhood marketing strategies -- Getting your hands dirty : neighborhood marketing tactics -- Re-thinking the business you are in -- Inside your four walls -- The postman as your salesman : using the most reliable small business marketing media-direct mail -- Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media -- The not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining, intelligence gathering and covert operations. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | No B.S. grassroots marketing : the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses / |
| title_auth | No B.S. grassroots marketing : the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses / |
| title_exact_search | No B.S. grassroots marketing : the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses / |
| title_full | No B.S. grassroots marketing : the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses / Dan S. Kennedy & Jeff Slutsky. |
| title_fullStr | No B.S. grassroots marketing : the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses / Dan S. Kennedy & Jeff Slutsky. |
| title_full_unstemmed | No B.S. grassroots marketing : the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses / Dan S. Kennedy & Jeff Slutsky. |
| title_short | No B.S. grassroots marketing : |
| title_sort | no b s grassroots marketing the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses |
| title_sub | the ultimate no holds barred take no prisoner guide to growing sales and profits of local small businesses / |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing fast |
| topic_facet | Marketing. Marketing marketing. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=489262 |
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