Handbook of contemporary marketing in China :: theories and practices /
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Nova Science Publishers,
©2011.
|
| Series: | Management science--theory and applications series.
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xi, 302 pages) : illustrations, maps |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781617287268 1617287261 |
Staff View
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| 650 | 0 | |a Marketing |z China. | |
| 650 | 0 | |a Consumer behavior |z China. | |
| 650 | 6 | |a Marketing |z Chine. | |
| 650 | 6 | |a Consommateurs |x Comportement |z Chine. | |
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| contents | pt. 1. State-of-the-art review -- pt. 2. Unique marketing phenomena -- pt. 3. Consumer behavior -- pt. 4. Cases. |
| ctrlnum | (OCoLC)785922017 |
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| geographic_facet | China |
| id | ZDB-4-EBU-ocn785922017 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:05Z |
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| isbn | 9781617287268 1617287261 |
| language | English |
| oclc_num | 785922017 |
| open_access_boolean | |
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| physical | 1 online resource (xi, 302 pages) : illustrations, maps |
| psigel | ZDB-4-EBU |
| publishDate | 2011 |
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| publishDateSort | 2011 |
| publisher | Nova Science Publishers, |
| record_format | marc |
| series | Management science--theory and applications series. |
| series2 | Management science-- theory and applications |
| spelling | Handbook of contemporary marketing in China : theories and practices / Cheng Lu Wang, editor. New York : Nova Science Publishers, ©2011. 1 online resource (xi, 302 pages) : illustrations, maps text txt rdacontent computer c rdamedia online resource cr rdacarrier Management science-- theory and applications Includes index. Includes bibliographical references and index. Print version record. pt. 1. State-of-the-art review -- pt. 2. Unique marketing phenomena -- pt. 3. Consumer behavior -- pt. 4. Cases. Marketing China. Consumer behavior China. Marketing Chine. Consommateurs Comportement Chine. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Consumer behavior fast Marketing fast China fast https://id.oclc.org/worldcat/entity/E39PBJcrd4RjtCBk4wfMhTwwG3 Marketing gnd http://d-nb.info/gnd/4037589-4 China gnd http://d-nb.info/gnd/4009937-4 Aufsatzsammlung. Wang, Chenglu. has work: Handbook of contemporary marketing in China (Text) https://id.oclc.org/worldcat/entity/E39PCXYRbMrRfKh7DTm3WYYTbH https://id.oclc.org/worldcat/ontology/hasWork Print version: Handbook of contemporary marketing in China. New York : Nova Science Publishers, ©2011 9781617616891 (DLC) 2010026258 (OCoLC)646308468 Management science--theory and applications series. http://id.loc.gov/authorities/names/no2010119371 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=445001 Volltext |
| spellingShingle | Handbook of contemporary marketing in China : theories and practices / Management science--theory and applications series. pt. 1. State-of-the-art review -- pt. 2. Unique marketing phenomena -- pt. 3. Consumer behavior -- pt. 4. Cases. Marketing China. Consumer behavior China. Marketing Chine. Consommateurs Comportement Chine. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Consumer behavior fast Marketing fast Marketing gnd http://d-nb.info/gnd/4037589-4 |
| subject_GND | http://d-nb.info/gnd/4037589-4 http://d-nb.info/gnd/4009937-4 |
| title | Handbook of contemporary marketing in China : theories and practices / |
| title_auth | Handbook of contemporary marketing in China : theories and practices / |
| title_exact_search | Handbook of contemporary marketing in China : theories and practices / |
| title_full | Handbook of contemporary marketing in China : theories and practices / Cheng Lu Wang, editor. |
| title_fullStr | Handbook of contemporary marketing in China : theories and practices / Cheng Lu Wang, editor. |
| title_full_unstemmed | Handbook of contemporary marketing in China : theories and practices / Cheng Lu Wang, editor. |
| title_short | Handbook of contemporary marketing in China : |
| title_sort | handbook of contemporary marketing in china theories and practices |
| title_sub | theories and practices / |
| topic | Marketing China. Consumer behavior China. Marketing Chine. Consommateurs Comportement Chine. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Consumer behavior fast Marketing fast Marketing gnd http://d-nb.info/gnd/4037589-4 |
| topic_facet | Marketing China. Consumer behavior China. Marketing Chine. Consommateurs Comportement Chine. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. Consumer behavior Marketing China Aufsatzsammlung. |
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