People, preferences & prices :: sequencing the economic genome of the consumer mind /
Annotation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Saif Zone, Sharjah, United Arab Emirates] :
Bentham Science Publishers,
[2011]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Annotation |
| Beschreibung: | 1 online resource (viii, 288 pages) : illustrations (some color), color portraits |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781608052493 1608052494 |
Internformat
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| 100 | 1 | |a Galanter, Eugene. | |
| 245 | 1 | 0 | |a People, preferences & prices : |b sequencing the economic genome of the consumer mind / |c by Eugene Galanter, Howard Moskowitz, Matthias Silcher. |
| 246 | 3 | |a People, preferences and prices : |b sequencing the economic genome of the consumer mind | |
| 260 | |a [Saif Zone, Sharjah, United Arab Emirates] : |b Bentham Science Publishers, |c [2011] | ||
| 300 | |a 1 online resource (viii, 288 pages) : |b illustrations (some color), color portraits | ||
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| 505 | 0 | |a pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible success of Selling Blue Elephants. In other words, the book is just slightly ahead of a sea change in consumer research, and may be one of the 'tipping points'. (Coincidentally, Malcolm Gladwell, the bestselling author, is a great admirer of Dr. Moskowitz). | |
| 650 | 0 | |a Microeconomics |x Psychological aspects. | |
| 650 | 6 | |a Microéconomie |x Aspect psychologique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Economics |x Microeconomics. |2 bisacsh | |
| 650 | 7 | |a Microeconomics |x Psychological aspects |2 fast | |
| 700 | 1 | |a Moskowitz, Howard. | |
| 700 | 1 | |a Silcher, Matthias. | |
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Datensatz im Suchindex
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| adam_text | |
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| author | Galanter, Eugene |
| author2 | Moskowitz, Howard Silcher, Matthias |
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| author_facet | Galanter, Eugene Moskowitz, Howard Silcher, Matthias |
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| callnumber-subject | HB - Economic Theory and Demography |
| collection | ZDB-4-EBU |
| contents | pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow. |
| ctrlnum | (OCoLC)759158485 |
| dewey-full | 338.5019 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.5019 |
| dewey-search | 338.5019 |
| dewey-sort | 3338.5019 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
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| id | ZDB-4-EBU-ocn759158485 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:03Z |
| institution | BVB |
| isbn | 9781608052493 1608052494 |
| language | English |
| oclc_num | 759158485 |
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| physical | 1 online resource (viii, 288 pages) : illustrations (some color), color portraits |
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| spelling | Galanter, Eugene. People, preferences & prices : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher. People, preferences and prices : sequencing the economic genome of the consumer mind [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers, [2011] 1 online resource (viii, 288 pages) : illustrations (some color), color portraits text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 text file rdaft http://rdaregistry.info/termList/fileType/1002 Includes bibliographical references and index. pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow. Print version record. Annotation This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible success of Selling Blue Elephants. In other words, the book is just slightly ahead of a sea change in consumer research, and may be one of the 'tipping points'. (Coincidentally, Malcolm Gladwell, the bestselling author, is a great admirer of Dr. Moskowitz). Microeconomics Psychological aspects. Microéconomie Aspect psychologique. BUSINESS & ECONOMICS Economics Microeconomics. bisacsh Microeconomics Psychological aspects fast Moskowitz, Howard. Silcher, Matthias. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=500558 Volltext |
| spellingShingle | Galanter, Eugene People, preferences & prices : sequencing the economic genome of the consumer mind / pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow. Microeconomics Psychological aspects. Microéconomie Aspect psychologique. BUSINESS & ECONOMICS Economics Microeconomics. bisacsh Microeconomics Psychological aspects fast |
| title | People, preferences & prices : sequencing the economic genome of the consumer mind / |
| title_alt | People, preferences and prices : sequencing the economic genome of the consumer mind |
| title_auth | People, preferences & prices : sequencing the economic genome of the consumer mind / |
| title_exact_search | People, preferences & prices : sequencing the economic genome of the consumer mind / |
| title_full | People, preferences & prices : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher. |
| title_fullStr | People, preferences & prices : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher. |
| title_full_unstemmed | People, preferences & prices : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher. |
| title_short | People, preferences & prices : |
| title_sort | people preferences prices sequencing the economic genome of the consumer mind |
| title_sub | sequencing the economic genome of the consumer mind / |
| topic | Microeconomics Psychological aspects. Microéconomie Aspect psychologique. BUSINESS & ECONOMICS Economics Microeconomics. bisacsh Microeconomics Psychological aspects fast |
| topic_facet | Microeconomics Psychological aspects. Microéconomie Aspect psychologique. BUSINESS & ECONOMICS Economics Microeconomics. Microeconomics Psychological aspects |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=500558 |
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