Advocacy :: championing ideas and influencing others /
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective?...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Haven :
Yale University Press,
[2011]
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality |
| Beschreibung: | 1 online resource (387 pages) |
| Bibliographie: | Includes bibliographical references (pages 329-368) and index |
| ISBN: | 9780300175073 0300175078 9786613246790 6613246794 |
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| 100 | 1 | |a Daly, John A. |q (John Augustine), |d 1952- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjBkFhHjpCWQ88YqQ3g64y |0 http://id.loc.gov/authorities/names/n82231898 | |
| 245 | 1 | 0 | |a Advocacy : |b championing ideas and influencing others / |c John A. Daly |
| 264 | 1 | |a New Haven : |b Yale University Press, |c [2011] | |
| 264 | 4 | |c ©2011 | |
| 300 | |a 1 online resource (387 pages) | ||
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| 520 | |a When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality | ||
| 504 | |a Includes bibliographical references (pages 329-368) and index | ||
| 505 | 0 | |a The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way | |
| 588 | |a Description based on print version record | ||
| 546 | |a English. | ||
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Social interaction. |0 http://id.loc.gov/authorities/subjects/sh85123965 | |
| 650 | 0 | |a Communication in marketing. |0 http://id.loc.gov/authorities/subjects/sh85029077 | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Interaction sociale. | |
| 650 | 6 | |a Communication en marketing. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Communication Studies. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a Communication. |2 eclas | |
| 650 | 7 | |a Assertivité. |2 eclas | |
| 650 | 7 | |a Relations humaines. |2 eclas | |
| 650 | 7 | |a Influence sociale. |2 eclas | |
| 650 | 7 | |a Marketing. |2 eclas | |
| 650 | 7 | |a Créativité. |2 eclas | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Social interaction |2 fast | |
| 650 | 7 | |a Wissensproduktion |2 gnd | |
| 650 | 7 | |a Wissensvermittlung |2 gnd |0 http://d-nb.info/gnd/4190121-6 | |
| 650 | 7 | |a Wissensmanagement |2 gnd | |
| 650 | 7 | |a Markenpolitik. |2 idszbz | |
| 650 | 7 | |a Sozialer Kontakt. |2 idszbz | |
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| 758 | |i has work: |a Advocacy (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFXTgRXGCQXMcYT3xKC4YK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Daly, John A. (John Augustine), 1952- |t Advocacy. |d New Haven : Yale University Press, ©2011 |z 9780300175073 |w (DLC) 2011008294 |w (OCoLC)670481417 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=385762 |3 Volltext |
| 938 | |a Internet Archive |b INAR |n advocacychampion0000daly | ||
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Datensatz im Suchindex
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| author | Daly, John A. (John Augustine), 1952- |
| author_GND | http://id.loc.gov/authorities/names/n82231898 |
| author_facet | Daly, John A. (John Augustine), 1952- |
| author_role | aut |
| author_sort | Daly, John A. 1952- |
| author_variant | j a d ja jad |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-search | HM1166 .D35 2011eb |
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| callnumber-subject | HM - Sociology |
| collection | ZDB-4-EBU |
| contents | The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way |
| ctrlnum | (OCoLC)750192965 |
| dewey-full | 302.2 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.2 |
| dewey-search | 302.2 |
| dewey-sort | 3302.2 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn750192965 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:03:47Z |
| institution | BVB |
| isbn | 9780300175073 0300175078 9786613246790 6613246794 |
| language | English |
| oclc_num | 750192965 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (387 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Yale University Press, |
| record_format | marc |
| spelling | Daly, John A. (John Augustine), 1952- author. https://id.oclc.org/worldcat/entity/E39PCjBkFhHjpCWQ88YqQ3g64y http://id.loc.gov/authorities/names/n82231898 Advocacy : championing ideas and influencing others / John A. Daly New Haven : Yale University Press, [2011] ©2011 1 online resource (387 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality Includes bibliographical references (pages 329-368) and index The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way Description based on print version record English. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social interaction. http://id.loc.gov/authorities/subjects/sh85123965 Communication in marketing. http://id.loc.gov/authorities/subjects/sh85029077 Stratégie de marque. Interaction sociale. Communication en marketing. branding. aat LANGUAGE ARTS & DISCIPLINES Communication Studies. bisacsh BUSINESS & ECONOMICS Management. bisacsh Communication. eclas Assertivité. eclas Relations humaines. eclas Influence sociale. eclas Marketing. eclas Créativité. eclas Branding (Marketing) fast Communication in marketing fast Social interaction fast Wissensproduktion gnd Wissensvermittlung gnd http://d-nb.info/gnd/4190121-6 Wissensmanagement gnd Markenpolitik. idszbz Sozialer Kontakt. idszbz Kommunikation. idszbz Social interaktion. sao Marknadskommunikation. sao has work: Advocacy (Text) https://id.oclc.org/worldcat/entity/E39PCFXTgRXGCQXMcYT3xKC4YK https://id.oclc.org/worldcat/ontology/hasWork Print version: Daly, John A. (John Augustine), 1952- Advocacy. New Haven : Yale University Press, ©2011 9780300175073 (DLC) 2011008294 (OCoLC)670481417 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=385762 Volltext |
| spellingShingle | Daly, John A. (John Augustine), 1952- Advocacy : championing ideas and influencing others / The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social interaction. http://id.loc.gov/authorities/subjects/sh85123965 Communication in marketing. http://id.loc.gov/authorities/subjects/sh85029077 Stratégie de marque. Interaction sociale. Communication en marketing. branding. aat LANGUAGE ARTS & DISCIPLINES Communication Studies. bisacsh BUSINESS & ECONOMICS Management. bisacsh Communication. eclas Assertivité. eclas Relations humaines. eclas Influence sociale. eclas Marketing. eclas Créativité. eclas Branding (Marketing) fast Communication in marketing fast Social interaction fast Wissensproduktion gnd Wissensvermittlung gnd http://d-nb.info/gnd/4190121-6 Wissensmanagement gnd Markenpolitik. idszbz Sozialer Kontakt. idszbz Kommunikation. idszbz Social interaktion. sao Marknadskommunikation. sao |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85123965 http://id.loc.gov/authorities/subjects/sh85029077 http://d-nb.info/gnd/4190121-6 |
| title | Advocacy : championing ideas and influencing others / |
| title_auth | Advocacy : championing ideas and influencing others / |
| title_exact_search | Advocacy : championing ideas and influencing others / |
| title_full | Advocacy : championing ideas and influencing others / John A. Daly |
| title_fullStr | Advocacy : championing ideas and influencing others / John A. Daly |
| title_full_unstemmed | Advocacy : championing ideas and influencing others / John A. Daly |
| title_short | Advocacy : |
| title_sort | advocacy championing ideas and influencing others |
| title_sub | championing ideas and influencing others / |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social interaction. http://id.loc.gov/authorities/subjects/sh85123965 Communication in marketing. http://id.loc.gov/authorities/subjects/sh85029077 Stratégie de marque. Interaction sociale. Communication en marketing. branding. aat LANGUAGE ARTS & DISCIPLINES Communication Studies. bisacsh BUSINESS & ECONOMICS Management. bisacsh Communication. eclas Assertivité. eclas Relations humaines. eclas Influence sociale. eclas Marketing. eclas Créativité. eclas Branding (Marketing) fast Communication in marketing fast Social interaction fast Wissensproduktion gnd Wissensvermittlung gnd http://d-nb.info/gnd/4190121-6 Wissensmanagement gnd Markenpolitik. idszbz Sozialer Kontakt. idszbz Kommunikation. idszbz Social interaktion. sao Marknadskommunikation. sao |
| topic_facet | Branding (Marketing) Social interaction. Communication in marketing. Stratégie de marque. Interaction sociale. Communication en marketing. branding. LANGUAGE ARTS & DISCIPLINES Communication Studies. BUSINESS & ECONOMICS Management. Communication. Assertivité. Relations humaines. Influence sociale. Marketing. Créativité. Communication in marketing Social interaction Wissensproduktion Wissensvermittlung Wissensmanagement Markenpolitik. Sozialer Kontakt. Kommunikation. Social interaktion. Marknadskommunikation. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=385762 |
| work_keys_str_mv | AT dalyjohna advocacychampioningideasandinfluencingothers |