Wired and dangerous :: how your customers have changed and what to do about it /

In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain -- they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Bell, Chip R.
Weitere Verfasser: Patterson, John R. (John Rice), 1951-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: San Francisco : Berrett-Koehler Publishers, ©2011.
Ausgabe:1st ed.
Schriftenreihe:BK business book.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain -- they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company's customer service doesn't adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what today's customers expect and how to give it to them.
Beschreibung:1 online resource (vii, 248 pages) : illustrations.
Bibliographie:Includes bibliographical references (pages 233-235) and index.
ISBN:9781605099767
1605099767
9781605099774
1605099775
9781605099576
1605099570