Growing an entrepreneurial business :: concepts and cases /

Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. The book is d...

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Bibliographische Detailangaben
1. Verfasser: Hess, Edward D. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Stanford, Calif. : Stanford Business Books, ©2011.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. The book is divided into two parts--text and cases--to provide professors with maximum flexibility in organizing their courses. The thirty-five cases can be used in conjunction with the text, or independently. Twelve cases are written as narratives with multiple teaching points, but without a focus on a particu.
Beschreibung:1 online resource (xx, 387 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9780804777568
080477756X

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