Selling to the new elite :: discover the secret to winning over your wealthiest prospects /
Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
AMACOM,
©2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers-based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton-Selling to the New Elite reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers ... and become rich themselves. |
| Beschreibung: | 1 online resource (xvi, 253 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780814416549 0814416543 |
Internformat
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| 245 | 1 | 0 | |a Selling to the new elite : |b discover the secret to winning over your wealthiest prospects / |c Jim Taylor, Stephen Kraus, Doug Harrison. |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The desire to acquire -- The passion of the salesperson -- The passion of the prospect -- The passion of the product -- Theory into practice : thirteen expressions of passion in selling -- From passion to execution. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers-based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton-Selling to the New Elite reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers ... and become rich themselves. | ||
| 650 | 0 | |a Selling. |0 http://id.loc.gov/authorities/subjects/sh85119819 | |
| 650 | 0 | |a Affluent consumers. |0 http://id.loc.gov/authorities/subjects/sh88000748 | |
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963 | |
| 650 | 6 | |a Vente. | |
| 650 | 6 | |a Consommateurs riches. | |
| 650 | 7 | |a selling. |2 aat | |
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| 650 | 7 | |a Affluent consumers |2 fast | |
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| author | Taylor, Jim, 1947- |
| author2 | Kraus, Stephen Harrison, Doug, 1965- |
| author2_role | |
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| author_GND | http://id.loc.gov/authorities/names/n96119582 http://id.loc.gov/authorities/names/n2005052905 http://id.loc.gov/authorities/names/n2008036171 |
| author_facet | Taylor, Jim, 1947- Kraus, Stephen Harrison, Doug, 1965- |
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| contents | The desire to acquire -- The passion of the salesperson -- The passion of the prospect -- The passion of the product -- Theory into practice : thirteen expressions of passion in selling -- From passion to execution. |
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| indexdate | 2024-11-26T14:49:02Z |
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| publisher | AMACOM, |
| record_format | marc |
| spelling | Taylor, Jim, 1947- https://id.oclc.org/worldcat/entity/E39PCjyBbmtYK3gBJ6wg69Bfmd http://id.loc.gov/authorities/names/n96119582 Selling to the new elite : discover the secret to winning over your wealthiest prospects / Jim Taylor, Stephen Kraus, Doug Harrison. New York : AMACOM, ©2011. 1 online resource (xvi, 253 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 text file rdaft http://rdaregistry.info/termList/fileType/1002 Includes bibliographical references and index. The desire to acquire -- The passion of the salesperson -- The passion of the prospect -- The passion of the product -- Theory into practice : thirteen expressions of passion in selling -- From passion to execution. Print version record. Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers-based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton-Selling to the New Elite reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers ... and become rich themselves. Selling. http://id.loc.gov/authorities/subjects/sh85119819 Affluent consumers. http://id.loc.gov/authorities/subjects/sh88000748 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Vente. Consommateurs riches. selling. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Affluent consumers fast Customer relations fast Selling fast Kraus, Stephen. http://id.loc.gov/authorities/names/n2005052905 Harrison, Doug, 1965- https://id.oclc.org/worldcat/entity/E39PCjtYbyPBV73kW93JGPKMHd http://id.loc.gov/authorities/names/n2008036171 has work: Selling to the new elite (Text) https://id.oclc.org/worldcat/entity/E39PCFGHWGYrmFvbwBWD4tkqwC https://id.oclc.org/worldcat/ontology/hasWork Print version: Taylor, Jim, 1947- Selling to the new elite. New York : AMACOM, ©2011 9780814416532 (DLC) 2010039005 (OCoLC)639163880 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=359064 Volltext |
| spellingShingle | Taylor, Jim, 1947- Selling to the new elite : discover the secret to winning over your wealthiest prospects / The desire to acquire -- The passion of the salesperson -- The passion of the prospect -- The passion of the product -- Theory into practice : thirteen expressions of passion in selling -- From passion to execution. Selling. http://id.loc.gov/authorities/subjects/sh85119819 Affluent consumers. http://id.loc.gov/authorities/subjects/sh88000748 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Vente. Consommateurs riches. selling. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Affluent consumers fast Customer relations fast Selling fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85119819 http://id.loc.gov/authorities/subjects/sh88000748 http://id.loc.gov/authorities/subjects/sh85034963 |
| title | Selling to the new elite : discover the secret to winning over your wealthiest prospects / |
| title_auth | Selling to the new elite : discover the secret to winning over your wealthiest prospects / |
| title_exact_search | Selling to the new elite : discover the secret to winning over your wealthiest prospects / |
| title_full | Selling to the new elite : discover the secret to winning over your wealthiest prospects / Jim Taylor, Stephen Kraus, Doug Harrison. |
| title_fullStr | Selling to the new elite : discover the secret to winning over your wealthiest prospects / Jim Taylor, Stephen Kraus, Doug Harrison. |
| title_full_unstemmed | Selling to the new elite : discover the secret to winning over your wealthiest prospects / Jim Taylor, Stephen Kraus, Doug Harrison. |
| title_short | Selling to the new elite : |
| title_sort | selling to the new elite discover the secret to winning over your wealthiest prospects |
| title_sub | discover the secret to winning over your wealthiest prospects / |
| topic | Selling. http://id.loc.gov/authorities/subjects/sh85119819 Affluent consumers. http://id.loc.gov/authorities/subjects/sh88000748 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Vente. Consommateurs riches. selling. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Affluent consumers fast Customer relations fast Selling fast |
| topic_facet | Selling. Affluent consumers. Customer relations. Vente. Consommateurs riches. selling. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Affluent consumers Customer relations Selling |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=359064 |
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