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Brand NFL :: making and selling America's favorite sport /

Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the im...

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Bibliographische Detailangaben
1. Verfasser:	Oriard, Michael, 1948- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Chapel Hill : The University of North Carolina Press, [2010]
Schlagworte:	National Football League. National Football League Football > United States > Marketing. Football > United States > Management. SPORTS & RECREATION > Football. SOCIAL SCIENCE > Popular Culture. Football > Management Football > Marketing United States
Online-Zugang:	Volltext
Zusammenfassung:	Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to this edition is an analysis of the offseason labour negotiations and their potential effects on the future of the sport, and an account of how the NFL is dealing with the latest research on concussions and head injuries.
Beschreibung:	1 online resource (332 pages)
Bibliographie:	Includes bibliographical references and index.
ISBN:	9780807899656 0807899658 9781469604992 146960499X

Internformat

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245	1	0	\|a Brand NFL : \|b making and selling America's favorite sport / \|c Michael Oriard ; with a new afterword by the author.
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505	0		\|a The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
520	8		\|a Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to this edition is an analysis of the offseason labour negotiations and their potential effects on the future of the sport, and an account of how the NFL is dealing with the latest research on concussions and head injuries.
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author	Oriard, Michael, 1948-
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contents	The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
ctrlnum	(OCoLC)698184399
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dewey-raw	796.332/64
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dewey-tens	790 - Recreational and performing arts
discipline	Sport
format	Electronic eBook
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spelling	Oriard, Michael, 1948- author. https://id.oclc.org/worldcat/entity/E39PCjrgyfyTykQCyHvjkc8FqP http://id.loc.gov/authorities/names/n81107719 Brand NFL : making and selling America's favorite sport / Michael Oriard ; with a new afterword by the author. Chapel Hill : The University of North Carolina Press, [2010] ©2010 1 online resource (332 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white. Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to this edition is an analysis of the offseason labour negotiations and their potential effects on the future of the sport, and an account of how the NFL is dealing with the latest research on concussions and head injuries. Online resource (HeinOnline, viewed June 30, 2021). National Football League. http://id.loc.gov/authorities/names/n80098551 National Football League fast Football United States Marketing. Football United States Management. SPORTS & RECREATION Football. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Football Management fast Football Marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq has work: Brand NFL (Text) https://id.oclc.org/worldcat/entity/E39PCG3ppggGcTCxCY4H49dTQC https://id.oclc.org/worldcat/ontology/hasWork Print version: Oriard, Michael, 1948- Brand NFL. Chapel Hill : University of North Carolina Press, 2010 0807871567 (OCoLC)637520114 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=343675 Volltext
spellingShingle	Oriard, Michael, 1948- Brand NFL : making and selling America's favorite sport / The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white. National Football League. http://id.loc.gov/authorities/names/n80098551 National Football League fast Football United States Marketing. Football United States Management. SPORTS & RECREATION Football. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Football Management fast Football Marketing fast
subject_GND	http://id.loc.gov/authorities/names/n80098551
title	Brand NFL : making and selling America's favorite sport /
title_auth	Brand NFL : making and selling America's favorite sport /
title_exact_search	Brand NFL : making and selling America's favorite sport /
title_full	Brand NFL : making and selling America's favorite sport / Michael Oriard ; with a new afterword by the author.
title_fullStr	Brand NFL : making and selling America's favorite sport / Michael Oriard ; with a new afterword by the author.
title_full_unstemmed	Brand NFL : making and selling America's favorite sport / Michael Oriard ; with a new afterword by the author.
title_short	Brand NFL :
title_sort	brand nfl making and selling america s favorite sport
title_sub	making and selling America's favorite sport /
topic	National Football League. http://id.loc.gov/authorities/names/n80098551 National Football League fast Football United States Marketing. Football United States Management. SPORTS & RECREATION Football. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Football Management fast Football Marketing fast
topic_facet	National Football League. National Football League Football United States Marketing. Football United States Management. SPORTS & RECREATION Football. SOCIAL SCIENCE Popular Culture. Football Management Football Marketing United States
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