Handbook of research in mass customization and personalization /:
A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the...
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch Tagungsbericht E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Jersey :
World Scientific,
©2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective |
| Beschreibung: | 1 online resource (2 volumes (1122 pages)) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9789814280280 9814280283 |
Internformat
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn696126764 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 110111s2010 njua ob 100 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCQ |d CBT |d OCLCQ |d E7B |d OCLCF |d NLGGC |d OCLCO |d YDXCP |d OCL |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d AGLDB |d OCLCQ |d VTS |d STF |d REC |d M8D |d UKAHL |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d OCLCQ | ||
| 020 | |a 9789814280280 |q (electronic bk.) | ||
| 020 | |a 9814280283 |q (electronic bk.) | ||
| 020 | |z 9789814280259 | ||
| 020 | |z 9814280259 | ||
| 020 | |z 9789814280266 | ||
| 020 | |z 9814280267 | ||
| 020 | |z 9789814280273 | ||
| 020 | |z 9814280275 | ||
| 035 | |a (OCoLC)696126764 | ||
| 050 | 4 | |a TS155.65 |b .W67 2010eb | |
| 072 | 7 | |a TEC |x 009060 |2 bisacsh | |
| 082 | 7 | |a 670.42/7 |2 22 | |
| 049 | |a MAIN | ||
| 111 | 2 | |a World Conference on Mass Customization and Personalization |n (4th : |d 2007 : |c Massachusetts Institute of Technology) | |
| 245 | 1 | 0 | |a Handbook of research in mass customization and personalization / |c edited by Frank T. Piller, Mitchell M. Tseng. |
| 260 | |a New Jersey : |b World Scientific, |c ©2010. | ||
| 300 | |a 1 online resource (2 volumes (1122 pages)) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | 0 | |g v. 1. |t Strategies and concepts -- |g v. 2. |t Applications and cases. |
| 520 | |a A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Mass customization |v Congresses. | |
| 650 | 0 | |a Flexible manufacturing systems |v Congresses. | |
| 650 | 0 | |a Product management |v Congresses. | |
| 650 | 0 | |a Marketing |x Management |v Congresses. | |
| 650 | 0 | |a Service industries |x Marketing |v Congresses. | |
| 650 | 0 | |a Marketing research |v Congresses. | |
| 650 | 6 | |a Personnalisation de masse |v Congrès. | |
| 650 | 6 | |a Systèmes flexibles de fabrication |v Congrès. | |
| 650 | 6 | |a Produits commerciaux |x Gestion |v Congrès. | |
| 650 | 6 | |a Marketing |x Gestion |v Congrès. | |
| 650 | 6 | |a Services (Industrie) |x Marketing |v Congrès. | |
| 650 | 6 | |a Marketing |x Recherche |v Congrès. | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Industrial Engineering. |2 bisacsh | |
| 650 | 7 | |a Flexible manufacturing systems |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Mass customization |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a Service industries |x Marketing |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Piller, Frank T., |d 1969- |1 https://id.oclc.org/worldcat/entity/E39PBJkD8m6jFy7p7qCp4HmPQq |0 http://id.loc.gov/authorities/names/n2003099061 | |
| 700 | 1 | |a Tseng, Mitchell M., |d 1947- |1 https://id.oclc.org/worldcat/entity/E39PCjtv6MJbKVP4WHQqTyVtJC |0 http://id.loc.gov/authorities/names/n2003099062 | |
| 776 | 0 | 8 | |i Print version: |a World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology). |t Handbook of research in mass customization and personalization. |d New Jersey : World Scientific, 2010 |z 9789814280259 |w (OCoLC)326649200 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=340679 |3 Volltext |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25703542 | ||
| 938 | |a ebrary |b EBRY |n ebr10688098 | ||
| 938 | |a EBSCOhost |b EBSC |n 340679 | ||
| 938 | |a YBP Library Services |b YANK |n 3595463 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn696126764 |
|---|---|
| _version_ | 1816796900526915584 |
| adam_text | |
| any_adam_object | |
| author2 | Piller, Frank T., 1969- Tseng, Mitchell M., 1947- |
| author2_role | |
| author2_variant | f t p ft ftp m m t mm mmt |
| author_GND | http://id.loc.gov/authorities/names/n2003099061 http://id.loc.gov/authorities/names/n2003099062 |
| author_corporate | World Conference on Mass Customization and Personalization Massachusetts Institute of Technology |
| author_corporate_role | |
| author_facet | Piller, Frank T., 1969- Tseng, Mitchell M., 1947- World Conference on Mass Customization and Personalization Massachusetts Institute of Technology |
| author_sort | World Conference on Mass Customization and Personalization Massachusetts Institute of Technology |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | T - Technology |
| callnumber-label | TS155 |
| callnumber-raw | TS155.65 .W67 2010eb |
| callnumber-search | TS155.65 .W67 2010eb |
| callnumber-sort | TS 3155.65 W67 42010EB |
| callnumber-subject | TS - Manufactures |
| collection | ZDB-4-EBU |
| contents | Strategies and concepts -- Applications and cases. |
| ctrlnum | (OCoLC)696126764 |
| dewey-full | 670.42/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 670 - Manufacturing |
| dewey-raw | 670.42/7 |
| dewey-search | 670.42/7 |
| dewey-sort | 3670.42 17 |
| dewey-tens | 670 - Manufacturing |
| discipline | Werkstoffwissenschaften / Fertigungstechnik |
| format | Electronic Conference Proceeding eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04794cam a2200745 a 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn696126764</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">110111s2010 njua ob 100 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">CBT</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">E7B</subfield><subfield code="d">OCLCF</subfield><subfield code="d">NLGGC</subfield><subfield code="d">OCLCO</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCL</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VTS</subfield><subfield code="d">STF</subfield><subfield code="d">REC</subfield><subfield code="d">M8D</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789814280280</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9814280283</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9789814280259</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9814280259</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9789814280266</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9814280267</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9789814280273</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9814280275</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)696126764</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">TS155.65</subfield><subfield code="b">.W67 2010eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">TEC</subfield><subfield code="x">009060</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">670.42/7</subfield><subfield code="2">22</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="111" ind1="2" ind2=" "><subfield code="a">World Conference on Mass Customization and Personalization</subfield><subfield code="n">(4th :</subfield><subfield code="d">2007 :</subfield><subfield code="c">Massachusetts Institute of Technology)</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of research in mass customization and personalization /</subfield><subfield code="c">edited by Frank T. Piller, Mitchell M. Tseng.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">New Jersey :</subfield><subfield code="b">World Scientific,</subfield><subfield code="c">©2010.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (2 volumes (1122 pages)) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references.</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="g">v. 1.</subfield><subfield code="t">Strategies and concepts --</subfield><subfield code="g">v. 2.</subfield><subfield code="t">Applications and cases.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Mass customization</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Flexible manufacturing systems</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Product management</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Service industries</subfield><subfield code="x">Marketing</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing research</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Personnalisation de masse</subfield><subfield code="v">Congrès.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Systèmes flexibles de fabrication</subfield><subfield code="v">Congrès.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Produits commerciaux</subfield><subfield code="x">Gestion</subfield><subfield code="v">Congrès.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Gestion</subfield><subfield code="v">Congrès.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Services (Industrie)</subfield><subfield code="x">Marketing</subfield><subfield code="v">Congrès.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Recherche</subfield><subfield code="v">Congrès.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">TECHNOLOGY & ENGINEERING</subfield><subfield code="x">Industrial Engineering.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Flexible manufacturing systems</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Mass customization</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Product management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Service industries</subfield><subfield code="x">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Conference papers and proceedings</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Piller, Frank T.,</subfield><subfield code="d">1969-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJkD8m6jFy7p7qCp4HmPQq</subfield><subfield code="0">http://id.loc.gov/authorities/names/n2003099061</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Tseng, Mitchell M.,</subfield><subfield code="d">1947-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjtv6MJbKVP4WHQqTyVtJC</subfield><subfield code="0">http://id.loc.gov/authorities/names/n2003099062</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology).</subfield><subfield code="t">Handbook of research in mass customization and personalization.</subfield><subfield code="d">New Jersey : World Scientific, 2010</subfield><subfield code="z">9789814280259</subfield><subfield code="w">(OCoLC)326649200</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=340679</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH25703542</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10688098</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">340679</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">3595463</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| genre | Conference papers and proceedings fast |
| genre_facet | Conference papers and proceedings |
| id | ZDB-4-EBU-ocn696126764 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:02Z |
| institution | BVB |
| isbn | 9789814280280 9814280283 |
| language | English |
| oclc_num | 696126764 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (2 volumes (1122 pages)) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | World Scientific, |
| record_format | marc |
| spelling | World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology) Handbook of research in mass customization and personalization / edited by Frank T. Piller, Mitchell M. Tseng. New Jersey : World Scientific, ©2010. 1 online resource (2 volumes (1122 pages)) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. v. 1. Strategies and concepts -- v. 2. Applications and cases. A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective Print version record. Mass customization Congresses. Flexible manufacturing systems Congresses. Product management Congresses. Marketing Management Congresses. Service industries Marketing Congresses. Marketing research Congresses. Personnalisation de masse Congrès. Systèmes flexibles de fabrication Congrès. Produits commerciaux Gestion Congrès. Marketing Gestion Congrès. Services (Industrie) Marketing Congrès. Marketing Recherche Congrès. TECHNOLOGY & ENGINEERING Industrial Engineering. bisacsh Flexible manufacturing systems fast Marketing Management fast Marketing research fast Mass customization fast Product management fast Service industries Marketing fast Conference papers and proceedings fast Piller, Frank T., 1969- https://id.oclc.org/worldcat/entity/E39PBJkD8m6jFy7p7qCp4HmPQq http://id.loc.gov/authorities/names/n2003099061 Tseng, Mitchell M., 1947- https://id.oclc.org/worldcat/entity/E39PCjtv6MJbKVP4WHQqTyVtJC http://id.loc.gov/authorities/names/n2003099062 Print version: World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology). Handbook of research in mass customization and personalization. New Jersey : World Scientific, 2010 9789814280259 (OCoLC)326649200 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=340679 Volltext |
| spellingShingle | Handbook of research in mass customization and personalization / Strategies and concepts -- Applications and cases. Mass customization Congresses. Flexible manufacturing systems Congresses. Product management Congresses. Marketing Management Congresses. Service industries Marketing Congresses. Marketing research Congresses. Personnalisation de masse Congrès. Systèmes flexibles de fabrication Congrès. Produits commerciaux Gestion Congrès. Marketing Gestion Congrès. Services (Industrie) Marketing Congrès. Marketing Recherche Congrès. TECHNOLOGY & ENGINEERING Industrial Engineering. bisacsh Flexible manufacturing systems fast Marketing Management fast Marketing research fast Mass customization fast Product management fast Service industries Marketing fast |
| title | Handbook of research in mass customization and personalization / |
| title_alt | Strategies and concepts -- Applications and cases. |
| title_auth | Handbook of research in mass customization and personalization / |
| title_exact_search | Handbook of research in mass customization and personalization / |
| title_full | Handbook of research in mass customization and personalization / edited by Frank T. Piller, Mitchell M. Tseng. |
| title_fullStr | Handbook of research in mass customization and personalization / edited by Frank T. Piller, Mitchell M. Tseng. |
| title_full_unstemmed | Handbook of research in mass customization and personalization / edited by Frank T. Piller, Mitchell M. Tseng. |
| title_short | Handbook of research in mass customization and personalization / |
| title_sort | handbook of research in mass customization and personalization |
| topic | Mass customization Congresses. Flexible manufacturing systems Congresses. Product management Congresses. Marketing Management Congresses. Service industries Marketing Congresses. Marketing research Congresses. Personnalisation de masse Congrès. Systèmes flexibles de fabrication Congrès. Produits commerciaux Gestion Congrès. Marketing Gestion Congrès. Services (Industrie) Marketing Congrès. Marketing Recherche Congrès. TECHNOLOGY & ENGINEERING Industrial Engineering. bisacsh Flexible manufacturing systems fast Marketing Management fast Marketing research fast Mass customization fast Product management fast Service industries Marketing fast |
| topic_facet | Mass customization Congresses. Flexible manufacturing systems Congresses. Product management Congresses. Marketing Management Congresses. Service industries Marketing Congresses. Marketing research Congresses. Personnalisation de masse Congrès. Systèmes flexibles de fabrication Congrès. Produits commerciaux Gestion Congrès. Marketing Gestion Congrès. Services (Industrie) Marketing Congrès. Marketing Recherche Congrès. TECHNOLOGY & ENGINEERING Industrial Engineering. Flexible manufacturing systems Marketing Management Marketing research Mass customization Product management Service industries Marketing Conference papers and proceedings |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=340679 |
| work_keys_str_mv | AT worldconferenceonmasscustomizationandpersonalizationmassachusettsinstituteoftechnology handbookofresearchinmasscustomizationandpersonalization AT pillerfrankt handbookofresearchinmasscustomizationandpersonalization AT tsengmitchellm handbookofresearchinmasscustomizationandpersonalization |