Holdings: Built to Love : :: THWS Bibkatalog

Built to Love :: Creating Products That Captivate Customers.

Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms re...

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Bibliographic Details
Main Author:	Boatwright, Peter
Other Authors:	Cagan, Jonathan, 1961-, Sturgess, Donna
Format:	Electronic eBook
Language:	English
Published:	San Francisco : Berrett-Koehler Publishers, 2010.
Series:	BK business book.
Subjects:	New products. Product management. Customer relations > Management. Produits commerciaux > Gestion. BUSINESS & ECONOMICS > Development > Business Development. BUSINESS & ECONOMICS > Marketing > Research. Customer relations > Management New products Product management
Online Access:	DE-862 DE-863
Summary:	Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com.
Physical Description:	1 online resource (191 pages)
Bibliography:	Includes bibliographical references and index.
ISBN:	9781605096995 1605096997 9781605097008 1605097004 1282731343 9781282731349 9786612731341 6612731346

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100	1		\|a Boatwright, Peter. \|0 http://id.loc.gov/authorities/names/no2005098779
245	1	0	\|a Built to Love : \|b Creating Products That Captivate Customers.
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300			\|a 1 online resource (191 pages)
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505	0		\|a Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers.
505	8		\|a AcknowledgmentsNotes; Index; About the Authors.
520			\|a Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com.
588	0		\|a Print version record.
504			\|a Includes bibliographical references and index.
546			\|a English.
650		0	\|a New products. \|0 http://id.loc.gov/authorities/subjects/sh85091388
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650		0	\|a Customer relations \|x Management. \|0 http://id.loc.gov/authorities/subjects/sh2007005453
650		6	\|a Produits commerciaux \|x Gestion.
650		7	\|a BUSINESS & ECONOMICS \|x Development \|x Business Development. \|2 bisacsh
650		7	\|a BUSINESS & ECONOMICS \|x Marketing \|x Research. \|2 bisacsh
650		7	\|a Customer relations \|x Management \|2 fast
650		7	\|a New products \|2 fast
650		7	\|a Product management \|2 fast
700	1		\|a Cagan, Jonathan, \|d 1961- \|1 https://id.oclc.org/worldcat/entity/E39PCjv9fct8gHtRd7YK3H4RBq \|0 http://id.loc.gov/authorities/names/n2001001303
700	1		\|a Sturgess, Donna.
758			\|i has work: \|a Built to love (Text) \|1 https://id.oclc.org/worldcat/entity/E39PCFCCRY7dGPR6d8XprmGbkC \|4 https://id.oclc.org/worldcat/ontology/hasWork
776	0	8	\|i Print version: \|a Boatwright, Peter. \|t Built to Love : Creating Products That Captivate Customers. \|d San Francisco : Berrett-Koehler Publishers, ©2010 \|z 9781605096988
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Record in the Search Index

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author	Boatwright, Peter
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contents	Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers. AcknowledgmentsNotes; Index; About the Authors.
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id	ZDB-4-EBU-ocn663862043
illustrated	Not Illustrated
indexdate	2025-03-18T14:27:35Z
institution	BVB
isbn	9781605096995 1605096997 9781605097008 1605097004 1282731343 9781282731349 9786612731341 6612731346
language	English
lccn	2010024210
oclc_num	663862043
open_access_boolean
owner	MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS
owner_facet	MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS
physical	1 online resource (191 pages)
psigel	ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	Berrett-Koehler Publishers,
record_format	marc
series	BK business book.
series2	A BK business book
spelling	Boatwright, Peter. http://id.loc.gov/authorities/names/no2005098779 Built to Love : Creating Products That Captivate Customers. San Francisco : Berrett-Koehler Publishers, 2010. 1 online resource (191 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file A BK business book Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers. AcknowledgmentsNotes; Index; About the Authors. Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com. Print version record. Includes bibliographical references and index. English. New products. http://id.loc.gov/authorities/subjects/sh85091388 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. bisacsh BUSINESS & ECONOMICS Marketing Research. bisacsh Customer relations Management fast New products fast Product management fast Cagan, Jonathan, 1961- https://id.oclc.org/worldcat/entity/E39PCjv9fct8gHtRd7YK3H4RBq http://id.loc.gov/authorities/names/n2001001303 Sturgess, Donna. has work: Built to love (Text) https://id.oclc.org/worldcat/entity/E39PCFCCRY7dGPR6d8XprmGbkC https://id.oclc.org/worldcat/ontology/hasWork Print version: Boatwright, Peter. Built to Love : Creating Products That Captivate Customers. San Francisco : Berrett-Koehler Publishers, ©2010 9781605096988 BK business book. http://id.loc.gov/authorities/names/no2008121322
spellingShingle	Boatwright, Peter Built to Love : Creating Products That Captivate Customers. BK business book. Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers. AcknowledgmentsNotes; Index; About the Authors. New products. http://id.loc.gov/authorities/subjects/sh85091388 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. bisacsh BUSINESS & ECONOMICS Marketing Research. bisacsh Customer relations Management fast New products fast Product management fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85091388 http://id.loc.gov/authorities/subjects/sh85107203 http://id.loc.gov/authorities/subjects/sh2007005453
title	Built to Love : Creating Products That Captivate Customers.
title_auth	Built to Love : Creating Products That Captivate Customers.
title_exact_search	Built to Love : Creating Products That Captivate Customers.
title_full	Built to Love : Creating Products That Captivate Customers.
title_fullStr	Built to Love : Creating Products That Captivate Customers.
title_full_unstemmed	Built to Love : Creating Products That Captivate Customers.
title_short	Built to Love :
title_sort	built to love creating products that captivate customers
title_sub	Creating Products That Captivate Customers.
topic	New products. http://id.loc.gov/authorities/subjects/sh85091388 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. bisacsh BUSINESS & ECONOMICS Marketing Research. bisacsh Customer relations Management fast New products fast Product management fast
topic_facet	New products. Product management. Customer relations Management. Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. BUSINESS & ECONOMICS Marketing Research. Customer relations Management New products Product management
work_keys_str_mv	AT boatwrightpeter builttolovecreatingproductsthatcaptivatecustomers AT caganjonathan builttolovecreatingproductsthatcaptivatecustomers AT sturgessdonna builttolovecreatingproductsthatcaptivatecustomers

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