The entrepreneur's guide to advertising /:
"Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneu...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Santa Barbara, Calif. :
Praeger,
©2010.
|
| Series: | Entrepreneur's guide (Westport, Conn.)
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | "Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications"--Provided by publisher. |
| Physical Description: | 1 online resource (xvii, 122 pages) : illustrations |
| ISBN: | 9780313365836 0313365830 |
Staff View
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| 520 | |a "Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications"--Provided by publisher. | ||
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| contents | What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising. |
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| illustrated | Illustrated |
| indexdate | 2025-03-18T14:27:34Z |
| institution | BVB |
| isbn | 9780313365836 0313365830 |
| language | English |
| oclc_num | 615623531 |
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| series | Entrepreneur's guide (Westport, Conn.) |
| series2 | The entrepreneur's guide |
| spelling | Ogden, James R. http://id.loc.gov/authorities/names/n93070795 The entrepreneur's guide to advertising / James R. Ogden and Scott Rarick. Santa Barbara, Calif. : Praeger, ©2010. 1 online resource (xvii, 122 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier The entrepreneur's guide What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising. "Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications"--Provided by publisher. Print version record. Advertising Management. http://id.loc.gov/authorities/subjects/sh85001144 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 Small business. http://id.loc.gov/authorities/subjects/sh85123568 Publicité Gestion. Marketing Gestion. Entrepreneuriat. entrepreneurs. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Management fast Entrepreneurship fast Marketing Management fast Small business fast Rarick, Scott. http://id.loc.gov/authorities/names/n2009051924 has work: The entrepreneur's guide to advertising (Text) https://id.oclc.org/worldcat/entity/E39PCGTyyw9XvVK9jq9g8vMybd https://id.oclc.org/worldcat/ontology/hasWork Print version: Ogden, James R. Entrepreneur's guide to advertising. Santa Barbara, Calif. : Praeger, ©2010 9780313365829 (DLC) 2009034154 (OCoLC)429027422 Entrepreneur's guide (Westport, Conn.) http://id.loc.gov/authorities/names/no2008048240 |
| spellingShingle | Ogden, James R. The entrepreneur's guide to advertising / Entrepreneur's guide (Westport, Conn.) What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising. Advertising Management. http://id.loc.gov/authorities/subjects/sh85001144 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 Small business. http://id.loc.gov/authorities/subjects/sh85123568 Publicité Gestion. Marketing Gestion. Entrepreneuriat. entrepreneurs. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Management fast Entrepreneurship fast Marketing Management fast Small business fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001144 http://id.loc.gov/authorities/subjects/sh85081339 http://id.loc.gov/authorities/subjects/sh85044149 http://id.loc.gov/authorities/subjects/sh85123568 |
| title | The entrepreneur's guide to advertising / |
| title_auth | The entrepreneur's guide to advertising / |
| title_exact_search | The entrepreneur's guide to advertising / |
| title_full | The entrepreneur's guide to advertising / James R. Ogden and Scott Rarick. |
| title_fullStr | The entrepreneur's guide to advertising / James R. Ogden and Scott Rarick. |
| title_full_unstemmed | The entrepreneur's guide to advertising / James R. Ogden and Scott Rarick. |
| title_short | The entrepreneur's guide to advertising / |
| title_sort | entrepreneur s guide to advertising |
| topic | Advertising Management. http://id.loc.gov/authorities/subjects/sh85001144 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 Small business. http://id.loc.gov/authorities/subjects/sh85123568 Publicité Gestion. Marketing Gestion. Entrepreneuriat. entrepreneurs. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Management fast Entrepreneurship fast Marketing Management fast Small business fast |
| topic_facet | Advertising Management. Marketing Management. Entrepreneurship. Small business. Publicité Gestion. Marketing Gestion. Entrepreneuriat. entrepreneurs. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Management Entrepreneurship Marketing Management Small business |
| work_keys_str_mv | AT ogdenjamesr theentrepreneursguidetoadvertising AT rarickscott theentrepreneursguidetoadvertising AT ogdenjamesr entrepreneursguidetoadvertising AT rarickscott entrepreneursguidetoadvertising |