APA (7th ed.) Citation

Ogden, J. R., & Rarick, S. (2010). The entrepreneur's guide to advertising. Praeger.

Chicago Style (17th ed.) Citation

Ogden, James R., and Scott Rarick. The Entrepreneur's Guide to Advertising. Santa Barbara, Calif.: Praeger, 2010.

MLA (9th ed.) Citation

Ogden, James R., and Scott Rarick. The Entrepreneur's Guide to Advertising. Praeger, 2010.