Marketing methods to improve company strategy :: applied tools and frameworks to improve a company's competitiveness using a network approach /
Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Routledge,
2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity. |
| Beschreibung: | 1 online resource (viii, 127 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780203859865 0203859863 9781135164386 113516438X 9781135164331 1135164339 9781135164379 1135164371 0415873754 9780415873758 0415873770 9780415873772 |
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| 100 | 1 | |a Neves, Marcos Fava. |0 http://id.loc.gov/authorities/names/no2002007204 | |
| 245 | 1 | 0 | |a Marketing methods to improve company strategy : |b applied tools and frameworks to improve a company's competitiveness using a network approach / |c Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli. |
| 260 | |a New York : |b Routledge, |c 2010. | ||
| 300 | |a 1 online resource (viii, 127 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies. | |
| 520 | |a Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511 | |
| 650 | 0 | |a Industrial management. |0 http://id.loc.gov/authorities/subjects/sh85065889 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Competition. | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Competition |2 fast | |
| 650 | 7 | |a Industrial management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 655 | 4 | |a Electronic book. | |
| 700 | 1 | |a Castro, Luciano Thomé e. |0 http://id.loc.gov/authorities/names/n2009047477 | |
| 700 | 1 | |a Cônsoli, Matheus Alberto. |0 http://id.loc.gov/authorities/names/n2009047479 | |
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| 776 | 0 | 8 | |i Print version: |a Neves, Marcos Fava. |t Marketing methods to improve company strategy. |d New York : Routledge, 2010 |z 9780415873758 |w (DLC) 2009031116 |w (OCoLC)428895776 |
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| adam_text | |
| any_adam_object | |
| author | Neves, Marcos Fava |
| author2 | Castro, Luciano Thomé e. Cônsoli, Matheus Alberto |
| author2_role | |
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| author_GND | http://id.loc.gov/authorities/names/no2002007204 http://id.loc.gov/authorities/names/n2009047477 http://id.loc.gov/authorities/names/n2009047479 |
| author_facet | Neves, Marcos Fava Castro, Luciano Thomé e. Cônsoli, Matheus Alberto |
| author_role | |
| author_sort | Neves, Marcos Fava |
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| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-search | HD30.28 .N4814 2010eb |
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| contents | How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies. |
| ctrlnum | (OCoLC)609657123 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic book. |
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| id | ZDB-4-EBU-ocn609657123 |
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| indexdate | 2024-11-26T14:49:00Z |
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| publisher | Routledge, |
| record_format | marc |
| spelling | Neves, Marcos Fava. http://id.loc.gov/authorities/names/no2002007204 Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli. New York : Routledge, 2010. 1 online resource (viii, 127 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies. Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity. Print version record. Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Industrial management. http://id.loc.gov/authorities/subjects/sh85065889 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Competition. Marketing https://id.nlm.nih.gov/mesh/D040541 Planification stratégique. Gestion d'entreprise. Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Competition fast Industrial management fast Marketing fast Strategic planning fast Electronic book. Castro, Luciano Thomé e. http://id.loc.gov/authorities/names/n2009047477 Cônsoli, Matheus Alberto. http://id.loc.gov/authorities/names/n2009047479 has work: Marketing methods to improve company strategy (Text) https://id.oclc.org/worldcat/entity/E39PCFvTbF4t47w7Pgw6cyFKbd https://id.oclc.org/worldcat/ontology/hasWork Print version: Neves, Marcos Fava. Marketing methods to improve company strategy. New York : Routledge, 2010 9780415873758 (DLC) 2009031116 (OCoLC)428895776 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308096 Volltext |
| spellingShingle | Neves, Marcos Fava Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies. Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Industrial management. http://id.loc.gov/authorities/subjects/sh85065889 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Competition. Marketing https://id.nlm.nih.gov/mesh/D040541 Planification stratégique. Gestion d'entreprise. Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Competition fast Industrial management fast Marketing fast Strategic planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85128511 http://id.loc.gov/authorities/subjects/sh85065889 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / |
| title_auth | Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / |
| title_exact_search | Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / |
| title_full | Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli. |
| title_fullStr | Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli. |
| title_full_unstemmed | Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli. |
| title_short | Marketing methods to improve company strategy : |
| title_sort | marketing methods to improve company strategy applied tools and frameworks to improve a company s competitiveness using a network approach |
| title_sub | applied tools and frameworks to improve a company's competitiveness using a network approach / |
| topic | Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Industrial management. http://id.loc.gov/authorities/subjects/sh85065889 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Competition. Marketing https://id.nlm.nih.gov/mesh/D040541 Planification stratégique. Gestion d'entreprise. Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Competition fast Industrial management fast Marketing fast Strategic planning fast |
| topic_facet | Strategic planning. Industrial management. Marketing. Competition. Marketing Planification stratégique. Gestion d'entreprise. marketing. BUSINESS & ECONOMICS Green Business. Competition Industrial management Strategic planning Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308096 |
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