Think, play, do :: technology, innovation, and organization /

Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innov...

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Bibliographic Details
Main Author: Dodgson, Mark, 1957-
Other Authors: Gann, David, Salter, Ammon J.
Format: Electronic eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2005.
Subjects:
Online Access:DE-862
DE-863
Summary:Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper. The book outlines a new scheme for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new opt.
Physical Description:1 online resource (xx, 254 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0199268096
9780199268092
0199268088
9780199268085
9780191514944
0191514942
1280757620
9781280757624
1429422017
9781429422017

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