Think, play, do :: technology, innovation, and organization /

Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innov...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Dodgson, Mark, 1957-
Weitere Verfasser: Gann, David, Salter, Ammon J.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford ; New York : Oxford University Press, 2005.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper. The book outlines a new scheme for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new opt.
Beschreibung:1 online resource (xx, 254 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:0199268096
9780199268092
0199268088
9780199268085
9780191514944
0191514942
1280757620
9781280757624
1429422017
9781429422017