The second century :: reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry /
As the auto industry moves into its second century, it suffers from low margins and a sclerotic value chain that cannot evolve with customer desires. Inventories of many weeks pile up on dealer lots and at distribution centers around the world while executives applaud marginal improvements in factor...
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Format: | Elektronisch E-Book |
Sprache: | English |
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Cambridge, Mass. :
MIT Press,
©2004.
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Online-Zugang: | Volltext |
Zusammenfassung: | As the auto industry moves into its second century, it suffers from low margins and a sclerotic value chain that cannot evolve with customer desires. Inventories of many weeks pile up on dealer lots and at distribution centers around the world while executives applaud marginal improvements in factory efficiency. Value streams based on Henry Ford's mass-production model from the early 1900s do not deliver the strategic flexibility that is needed in today's increasingly competitive and demanding market. With billions of potential product variations, customers still compromise by selecting from a limited number of products sitting at dealerships or at distribution centers. Those customers who dare insist on a specific variation not only wait weeks but also pay extra for the privilege of telling vehicle manufacturers what they actually want. In The Second Century, Matthias Holweg and Frits Pil provide a comprehensive look at today's dysfunctional value-chain strategies, then systematically discuss the changes in products and in processes that are needed to bring about responsiveness to customer needs through build-to-order. They look beyond the dealer, the factory and the design studio to examine the web of relationships and dynamics that have brought the auto industry to its current low point. Holweg and Pil argue that in this century the winners will not be those firms that search for larger and larger scale or those who run efficient factories, or those that squeeze the last drop of profitability from their suppliers. The winners, they say, will be those who build products as if customers mattered. |
Beschreibung: | 1 online resource (xi, 238 pages) : illustrations |
Bibliographie: | Includes bibliographical references (pages 215-232) and index. |
ISBN: | 9780262275613 0262275619 1417560576 9781417560578 |
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spelling | Holweg, Matthias. The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry / Matthias Holweg, Frits K. Pil. 2nd century Cambridge, Mass. : MIT Press, ©2004. 1 online resource (xi, 238 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 215-232) and index. Print version record. As the auto industry moves into its second century, it suffers from low margins and a sclerotic value chain that cannot evolve with customer desires. Inventories of many weeks pile up on dealer lots and at distribution centers around the world while executives applaud marginal improvements in factory efficiency. Value streams based on Henry Ford's mass-production model from the early 1900s do not deliver the strategic flexibility that is needed in today's increasingly competitive and demanding market. With billions of potential product variations, customers still compromise by selecting from a limited number of products sitting at dealerships or at distribution centers. Those customers who dare insist on a specific variation not only wait weeks but also pay extra for the privilege of telling vehicle manufacturers what they actually want. In The Second Century, Matthias Holweg and Frits Pil provide a comprehensive look at today's dysfunctional value-chain strategies, then systematically discuss the changes in products and in processes that are needed to bring about responsiveness to customer needs through build-to-order. They look beyond the dealer, the factory and the design studio to examine the web of relationships and dynamics that have brought the auto industry to its current low point. Holweg and Pil argue that in this century the winners will not be those firms that search for larger and larger scale or those who run efficient factories, or those that squeeze the last drop of profitability from their suppliers. The winners, they say, will be those who build products as if customers mattered. Automobiles Marketing. http://id.loc.gov/authorities/subjects/sh85010292 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Automobile industry and trade. http://id.loc.gov/authorities/subjects/sh85010151 Automobile industry and trade United States. Automobiles Commercialisation. Consommateurs Satisfaction. Automobiles Industrie et commerce. Automobiles Industrie et commerce États-Unis. TRANSPORTATION Automotive General. bisacsh Automobiles Marketing. cct Consumer satisfaction. cct Automobile industry and trade. cct Automobile industry and trade United States. cct Automobile industry and trade fast Automobiles Marketing fast Consumer satisfaction fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq BUSINESS/Management ECONOMICS/Industrial Organization Pil, Frits K. has work: The second century (Text) https://id.oclc.org/worldcat/entity/E39PCGFCJTBkyQQ7hQYp6mTXMP https://id.oclc.org/worldcat/ontology/hasWork Print version: Holweg, Matthias. Second century. Cambridge, Mass. : MIT Press, ©2004 0262083329 (DLC) 2003066824 (OCoLC)53331770 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=122517 Volltext |
spellingShingle | Holweg, Matthias The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry / Automobiles Marketing. http://id.loc.gov/authorities/subjects/sh85010292 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Automobile industry and trade. http://id.loc.gov/authorities/subjects/sh85010151 Automobile industry and trade United States. Automobiles Commercialisation. Consommateurs Satisfaction. Automobiles Industrie et commerce. Automobiles Industrie et commerce États-Unis. TRANSPORTATION Automotive General. bisacsh Automobiles Marketing. cct Consumer satisfaction. cct Automobile industry and trade. cct Automobile industry and trade United States. cct Automobile industry and trade fast Automobiles Marketing fast Consumer satisfaction fast |
subject_GND | http://id.loc.gov/authorities/subjects/sh85010292 http://id.loc.gov/authorities/subjects/sh85031490 http://id.loc.gov/authorities/subjects/sh85010151 |
title | The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry / |
title_alt | 2nd century |
title_auth | The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry / |
title_exact_search | The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry / |
title_full | The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry / Matthias Holweg, Frits K. Pil. |
title_fullStr | The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry / Matthias Holweg, Frits K. Pil. |
title_full_unstemmed | The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry / Matthias Holweg, Frits K. Pil. |
title_short | The second century : |
title_sort | second century reconnecting customer and value chain through build to order moving beyond mass and lean production in the auto industry |
title_sub | reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry / |
topic | Automobiles Marketing. http://id.loc.gov/authorities/subjects/sh85010292 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Automobile industry and trade. http://id.loc.gov/authorities/subjects/sh85010151 Automobile industry and trade United States. Automobiles Commercialisation. Consommateurs Satisfaction. Automobiles Industrie et commerce. Automobiles Industrie et commerce États-Unis. TRANSPORTATION Automotive General. bisacsh Automobiles Marketing. cct Consumer satisfaction. cct Automobile industry and trade. cct Automobile industry and trade United States. cct Automobile industry and trade fast Automobiles Marketing fast Consumer satisfaction fast |
topic_facet | Automobiles Marketing. Consumer satisfaction. Automobile industry and trade. Automobile industry and trade United States. Automobiles Commercialisation. Consommateurs Satisfaction. Automobiles Industrie et commerce. Automobiles Industrie et commerce États-Unis. TRANSPORTATION Automotive General. Automobile industry and trade Automobiles Marketing Consumer satisfaction United States |
url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=122517 |
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