Customer-centered telecommunications services marketing /:
Annotation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston :
Artech House,
2004.
|
| Schriftenreihe: | Artech House telecommunications library.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Annotation |
| Beschreibung: | 1 online resource (xiv, 205 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 158053855X 9781580538558 9781580538541 1580538541 |
Internformat
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocm56985807 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 041117s2004 maua ob 001 0 eng d | ||
| 010 | |z 2004052339 | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCQ |d YDXCP |d OCLCQ |d OCLCO |d OCLCQ |d OCLCF |d DKDLA |d NLGGC |d OCLCQ |d MERUC |d CCO |d E7B |d REDDC |d QT5 |d DEBSZ |d FVL |d OCLCQ |d C6I |d EBLCP |d OCLCQ |d AZK |d AGLDB |d MOR |d PLS |d PIFBR |d ZCU |d OCLCQ |d JBG |d OCLCQ |d SAV |d OCLCQ |d WY@ |d U3W |d LUE |d STF |d BRL |d VNS |d WRM |d OCLCQ |d VTS |d NRAMU |d ICG |d INT |d VT2 |d TOF |d OCLCQ |d AU@ |d A6Q |d OCLCQ |d G3B |d DKC |d OCLCQ |d UKAHL |d OCLCQ |d BWN |d OCLCQ |d BOL |d IEEEE |d RDF |d OCLCO |d OCLCQ |d INARC |d OCLCO |d OCLCL |d SXB |d OCLCQ | ||
| 016 | 7 | |a 2004052339 |2 Uk | |
| 019 | |a 70744102 |a 475185180 |a 479539608 |a 531340093 |a 559835500 |a 630214974 |a 646733098 |a 722362692 |a 728032389 |a 961550229 |a 962565665 |a 988419440 |a 992018439 |a 992031082 |a 1037434737 |a 1037785255 |a 1038693750 |a 1045515915 |a 1053344100 |a 1055324887 |a 1058362458 |a 1076304232 |a 1081241418 |a 1110406450 |a 1114357633 |a 1135419679 |a 1228613469 |a 1391400319 | ||
| 020 | |a 158053855X |q (electronic bk.) | ||
| 020 | |a 9781580538558 |q (electronic bk.) | ||
| 020 | |a 9781580538541 |q (alk. paper) | ||
| 020 | |a 1580538541 |q (alk. paper) | ||
| 035 | |a (OCoLC)56985807 |z (OCoLC)70744102 |z (OCoLC)475185180 |z (OCoLC)479539608 |z (OCoLC)531340093 |z (OCoLC)559835500 |z (OCoLC)630214974 |z (OCoLC)646733098 |z (OCoLC)722362692 |z (OCoLC)728032389 |z (OCoLC)961550229 |z (OCoLC)962565665 |z (OCoLC)988419440 |z (OCoLC)992018439 |z (OCoLC)992031082 |z (OCoLC)1037434737 |z (OCoLC)1037785255 |z (OCoLC)1038693750 |z (OCoLC)1045515915 |z (OCoLC)1053344100 |z (OCoLC)1055324887 |z (OCoLC)1058362458 |z (OCoLC)1076304232 |z (OCoLC)1081241418 |z (OCoLC)1110406450 |z (OCoLC)1114357633 |z (OCoLC)1135419679 |z (OCoLC)1228613469 |z (OCoLC)1391400319 | ||
| 037 | |b Title purchased via Dawsonera PDA | ||
| 050 | 4 | |a HE7631 |b .S758 2004eb | |
| 072 | 7 | |a BUS |x 070060 |2 bisacsh | |
| 072 | 7 | |a TEC |x 041000 |2 bisacsh | |
| 082 | 7 | |a 384/.043/0688 |2 22 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Strouse, Karen G. | |
| 245 | 1 | 0 | |a Customer-centered telecommunications services marketing / |c Karen G. Strouse. |
| 260 | |a Boston : |b Artech House, |c 2004. | ||
| 300 | |a 1 online resource (xiv, 205 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a data file | ||
| 490 | 1 | |a Artech House telecommunications library | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved | |
| 505 | 0 | |a Customer-Centered Telecommunications Services Marketing; Contents; Preface xiii; Customer-Centered Telecommunications Services Marketing xiii; 1 The State of the Telecommunications Industry 1; 2 The Nature of Telecommunications Competition 15; 3 The Marketing Plan for a Customer-Centered Telecommunications Enterprise 27; 4 Market Research 39; 5 Customer Demand 51; 6 Competitive Intelligence 63; 7 Channel Management 77; 8 Stakeholder Management 91; 9 Market Segmentation 105; 10 Pricing 117; 11 Customer Loyalty, Retention, and Churn 131; 12 The Customer Relationship Management Process 143 | |
| 505 | 8 | |a 13 Branding 15714 Marketing-Based Innovation 171; 15 Customer-Centered Technology Marketing 183; Acronyms 195; About the Author 197; Index 199 | |
| 650 | 0 | |a Telecommunication |x Marketing. | |
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963 | |
| 650 | 0 | |a Consumer satisfaction. |0 http://id.loc.gov/authorities/subjects/sh85031490 | |
| 650 | 0 | |a Competition, International. |0 http://id.loc.gov/authorities/subjects/sh85029339 | |
| 650 | 2 | |a Consumer Behavior |0 https://id.nlm.nih.gov/mesh/D003258 | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 6 | |a Concurrence internationale. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications. |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Telecommunications. |2 bisacsh | |
| 650 | 7 | |a Competition, International |2 fast | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Telecommunication |x Marketing |2 fast | |
| 758 | |i has work: |a Customer-centered telecommunications services marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFHhgcdb9hHxCdQ7rRydry |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Strouse, Karen G. |t Customer-centered telecommunications services marketing. |d Boston : Artech House, 2004 |z 1580538541 |w (DLC) 2004052339 |w (OCoLC)55229161 |
| 830 | 0 | |a Artech House telecommunications library. |0 http://id.loc.gov/authorities/names/n42002466 | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=121767 |3 Volltext |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH20050135 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL227694 | ||
| 938 | |a ebrary |b EBRY |n ebr10081950 | ||
| 938 | |a EBSCOhost |b EBSC |n 121767 | ||
| 938 | |a IEEE |b IEEE |n 9100162 | ||
| 938 | |a YBP Library Services |b YANK |n 2358752 | ||
| 938 | |a Internet Archive |b INAR |n customercentered0000stro | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocm56985807 |
|---|---|
| _version_ | 1816796894872993792 |
| adam_text | |
| any_adam_object | |
| author | Strouse, Karen G. |
| author_facet | Strouse, Karen G. |
| author_role | |
| author_sort | Strouse, Karen G. |
| author_variant | k g s kg kgs |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HE7631 |
| callnumber-raw | HE7631 .S758 2004eb |
| callnumber-search | HE7631 .S758 2004eb |
| callnumber-sort | HE 47631 S758 42004EB |
| callnumber-subject | HE - Transportation and Communications |
| collection | ZDB-4-EBU |
| contents | Customer-Centered Telecommunications Services Marketing; Contents; Preface xiii; Customer-Centered Telecommunications Services Marketing xiii; 1 The State of the Telecommunications Industry 1; 2 The Nature of Telecommunications Competition 15; 3 The Marketing Plan for a Customer-Centered Telecommunications Enterprise 27; 4 Market Research 39; 5 Customer Demand 51; 6 Competitive Intelligence 63; 7 Channel Management 77; 8 Stakeholder Management 91; 9 Market Segmentation 105; 10 Pricing 117; 11 Customer Loyalty, Retention, and Churn 131; 12 The Customer Relationship Management Process 143 13 Branding 15714 Marketing-Based Innovation 171; 15 Customer-Centered Technology Marketing 183; Acronyms 195; About the Author 197; Index 199 |
| ctrlnum | (OCoLC)56985807 |
| dewey-full | 384/.043/0688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384/.043/0688 |
| dewey-search | 384/.043/0688 |
| dewey-sort | 3384 243 3688 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05839cam a22007574a 4500</leader><controlfield tag="001">ZDB-4-EBU-ocm56985807 </controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu|||unuuu</controlfield><controlfield tag="008">041117s2004 maua ob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2004052339</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">DKDLA</subfield><subfield code="d">NLGGC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MERUC</subfield><subfield code="d">CCO</subfield><subfield code="d">E7B</subfield><subfield code="d">REDDC</subfield><subfield code="d">QT5</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">FVL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">C6I</subfield><subfield code="d">EBLCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AZK</subfield><subfield code="d">AGLDB</subfield><subfield code="d">MOR</subfield><subfield code="d">PLS</subfield><subfield code="d">PIFBR</subfield><subfield code="d">ZCU</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">JBG</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SAV</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">WY@</subfield><subfield code="d">U3W</subfield><subfield code="d">LUE</subfield><subfield code="d">STF</subfield><subfield code="d">BRL</subfield><subfield code="d">VNS</subfield><subfield code="d">WRM</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VTS</subfield><subfield code="d">NRAMU</subfield><subfield code="d">ICG</subfield><subfield code="d">INT</subfield><subfield code="d">VT2</subfield><subfield code="d">TOF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AU@</subfield><subfield code="d">A6Q</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">G3B</subfield><subfield code="d">DKC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">BWN</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">BOL</subfield><subfield code="d">IEEEE</subfield><subfield code="d">RDF</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">INARC</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">SXB</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">2004052339</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">70744102</subfield><subfield code="a">475185180</subfield><subfield code="a">479539608</subfield><subfield code="a">531340093</subfield><subfield code="a">559835500</subfield><subfield code="a">630214974</subfield><subfield code="a">646733098</subfield><subfield code="a">722362692</subfield><subfield code="a">728032389</subfield><subfield code="a">961550229</subfield><subfield code="a">962565665</subfield><subfield code="a">988419440</subfield><subfield code="a">992018439</subfield><subfield code="a">992031082</subfield><subfield code="a">1037434737</subfield><subfield code="a">1037785255</subfield><subfield code="a">1038693750</subfield><subfield code="a">1045515915</subfield><subfield code="a">1053344100</subfield><subfield code="a">1055324887</subfield><subfield code="a">1058362458</subfield><subfield code="a">1076304232</subfield><subfield code="a">1081241418</subfield><subfield code="a">1110406450</subfield><subfield code="a">1114357633</subfield><subfield code="a">1135419679</subfield><subfield code="a">1228613469</subfield><subfield code="a">1391400319</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">158053855X</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781580538558</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781580538541</subfield><subfield code="q">(alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1580538541</subfield><subfield code="q">(alk. paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)56985807</subfield><subfield code="z">(OCoLC)70744102</subfield><subfield code="z">(OCoLC)475185180</subfield><subfield code="z">(OCoLC)479539608</subfield><subfield code="z">(OCoLC)531340093</subfield><subfield code="z">(OCoLC)559835500</subfield><subfield code="z">(OCoLC)630214974</subfield><subfield code="z">(OCoLC)646733098</subfield><subfield code="z">(OCoLC)722362692</subfield><subfield code="z">(OCoLC)728032389</subfield><subfield code="z">(OCoLC)961550229</subfield><subfield code="z">(OCoLC)962565665</subfield><subfield code="z">(OCoLC)988419440</subfield><subfield code="z">(OCoLC)992018439</subfield><subfield code="z">(OCoLC)992031082</subfield><subfield code="z">(OCoLC)1037434737</subfield><subfield code="z">(OCoLC)1037785255</subfield><subfield code="z">(OCoLC)1038693750</subfield><subfield code="z">(OCoLC)1045515915</subfield><subfield code="z">(OCoLC)1053344100</subfield><subfield code="z">(OCoLC)1055324887</subfield><subfield code="z">(OCoLC)1058362458</subfield><subfield code="z">(OCoLC)1076304232</subfield><subfield code="z">(OCoLC)1081241418</subfield><subfield code="z">(OCoLC)1110406450</subfield><subfield code="z">(OCoLC)1114357633</subfield><subfield code="z">(OCoLC)1135419679</subfield><subfield code="z">(OCoLC)1228613469</subfield><subfield code="z">(OCoLC)1391400319</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="b">Title purchased via Dawsonera PDA</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HE7631</subfield><subfield code="b">.S758 2004eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">070060</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">TEC</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">384/.043/0688</subfield><subfield code="2">22</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Strouse, Karen G.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Customer-centered telecommunications services marketing /</subfield><subfield code="c">Karen G. Strouse.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Boston :</subfield><subfield code="b">Artech House,</subfield><subfield code="c">2004.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xiv, 205 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="340" ind1=" " ind2=" "><subfield code="g">polychrome.</subfield><subfield code="2">rdacc</subfield><subfield code="0">http://rdaregistry.info/termList/RDAColourContent/1003</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">data file</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Artech House telecommunications library</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">Annotation</subfield><subfield code="b">"Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Customer-Centered Telecommunications Services Marketing; Contents; Preface xiii; Customer-Centered Telecommunications Services Marketing xiii; 1 The State of the Telecommunications Industry 1; 2 The Nature of Telecommunications Competition 15; 3 The Marketing Plan for a Customer-Centered Telecommunications Enterprise 27; 4 Market Research 39; 5 Customer Demand 51; 6 Competitive Intelligence 63; 7 Channel Management 77; 8 Stakeholder Management 91; 9 Market Segmentation 105; 10 Pricing 117; 11 Customer Loyalty, Retention, and Churn 131; 12 The Customer Relationship Management Process 143</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">13 Branding 15714 Marketing-Based Innovation 171; 15 Customer-Centered Technology Marketing 183; Acronyms 195; About the Author 197; Index 199</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Telecommunication</subfield><subfield code="x">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer relations.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85034963</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer satisfaction.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85031490</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Competition, International.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85029339</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Consumer Behavior</subfield><subfield code="0">https://id.nlm.nih.gov/mesh/D003258</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs</subfield><subfield code="x">Satisfaction.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Concurrence internationale.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industries</subfield><subfield code="x">Media & Communications.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">TECHNOLOGY & ENGINEERING</subfield><subfield code="x">Telecommunications.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Competition, International</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer satisfaction</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Customer relations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Telecommunication</subfield><subfield code="x">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Customer-centered telecommunications services marketing (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCFHhgcdb9hHxCdQ7rRydry</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Strouse, Karen G.</subfield><subfield code="t">Customer-centered telecommunications services marketing.</subfield><subfield code="d">Boston : Artech House, 2004</subfield><subfield code="z">1580538541</subfield><subfield code="w">(DLC) 2004052339</subfield><subfield code="w">(OCoLC)55229161</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Artech House telecommunications library.</subfield><subfield code="0">http://id.loc.gov/authorities/names/n42002466</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=121767</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH20050135</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL227694</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10081950</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">121767</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">IEEE</subfield><subfield code="b">IEEE</subfield><subfield code="n">9100162</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">2358752</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Internet Archive</subfield><subfield code="b">INAR</subfield><subfield code="n">customercentered0000stro</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-ocm56985807 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:48:56Z |
| institution | BVB |
| isbn | 158053855X 9781580538558 9781580538541 1580538541 |
| language | English |
| oclc_num | 56985807 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiv, 205 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Artech House, |
| record_format | marc |
| series | Artech House telecommunications library. |
| series2 | Artech House telecommunications library |
| spelling | Strouse, Karen G. Customer-centered telecommunications services marketing / Karen G. Strouse. Boston : Artech House, 2004. 1 online resource (xiv, 205 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Artech House telecommunications library Includes bibliographical references and index. Print version record. Annotation "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved Customer-Centered Telecommunications Services Marketing; Contents; Preface xiii; Customer-Centered Telecommunications Services Marketing xiii; 1 The State of the Telecommunications Industry 1; 2 The Nature of Telecommunications Competition 15; 3 The Marketing Plan for a Customer-Centered Telecommunications Enterprise 27; 4 Market Research 39; 5 Customer Demand 51; 6 Competitive Intelligence 63; 7 Channel Management 77; 8 Stakeholder Management 91; 9 Market Segmentation 105; 10 Pricing 117; 11 Customer Loyalty, Retention, and Churn 131; 12 The Customer Relationship Management Process 143 13 Branding 15714 Marketing-Based Innovation 171; 15 Customer-Centered Technology Marketing 183; Acronyms 195; About the Author 197; Index 199 Telecommunication Marketing. Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Competition, International. http://id.loc.gov/authorities/subjects/sh85029339 Consumer Behavior https://id.nlm.nih.gov/mesh/D003258 Consommateurs Satisfaction. Concurrence internationale. BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Competition, International fast Consumer satisfaction fast Customer relations fast Telecommunication Marketing fast has work: Customer-centered telecommunications services marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFHhgcdb9hHxCdQ7rRydry https://id.oclc.org/worldcat/ontology/hasWork Print version: Strouse, Karen G. Customer-centered telecommunications services marketing. Boston : Artech House, 2004 1580538541 (DLC) 2004052339 (OCoLC)55229161 Artech House telecommunications library. http://id.loc.gov/authorities/names/n42002466 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=121767 Volltext |
| spellingShingle | Strouse, Karen G. Customer-centered telecommunications services marketing / Artech House telecommunications library. Customer-Centered Telecommunications Services Marketing; Contents; Preface xiii; Customer-Centered Telecommunications Services Marketing xiii; 1 The State of the Telecommunications Industry 1; 2 The Nature of Telecommunications Competition 15; 3 The Marketing Plan for a Customer-Centered Telecommunications Enterprise 27; 4 Market Research 39; 5 Customer Demand 51; 6 Competitive Intelligence 63; 7 Channel Management 77; 8 Stakeholder Management 91; 9 Market Segmentation 105; 10 Pricing 117; 11 Customer Loyalty, Retention, and Churn 131; 12 The Customer Relationship Management Process 143 13 Branding 15714 Marketing-Based Innovation 171; 15 Customer-Centered Technology Marketing 183; Acronyms 195; About the Author 197; Index 199 Telecommunication Marketing. Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Competition, International. http://id.loc.gov/authorities/subjects/sh85029339 Consumer Behavior https://id.nlm.nih.gov/mesh/D003258 Consommateurs Satisfaction. Concurrence internationale. BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Competition, International fast Consumer satisfaction fast Customer relations fast Telecommunication Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85034963 http://id.loc.gov/authorities/subjects/sh85031490 http://id.loc.gov/authorities/subjects/sh85029339 https://id.nlm.nih.gov/mesh/D003258 |
| title | Customer-centered telecommunications services marketing / |
| title_auth | Customer-centered telecommunications services marketing / |
| title_exact_search | Customer-centered telecommunications services marketing / |
| title_full | Customer-centered telecommunications services marketing / Karen G. Strouse. |
| title_fullStr | Customer-centered telecommunications services marketing / Karen G. Strouse. |
| title_full_unstemmed | Customer-centered telecommunications services marketing / Karen G. Strouse. |
| title_short | Customer-centered telecommunications services marketing / |
| title_sort | customer centered telecommunications services marketing |
| topic | Telecommunication Marketing. Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Competition, International. http://id.loc.gov/authorities/subjects/sh85029339 Consumer Behavior https://id.nlm.nih.gov/mesh/D003258 Consommateurs Satisfaction. Concurrence internationale. BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Competition, International fast Consumer satisfaction fast Customer relations fast Telecommunication Marketing fast |
| topic_facet | Telecommunication Marketing. Customer relations. Consumer satisfaction. Competition, International. Consumer Behavior Consommateurs Satisfaction. Concurrence internationale. BUSINESS & ECONOMICS Industries Media & Communications. TECHNOLOGY & ENGINEERING Telecommunications. Competition, International Consumer satisfaction Customer relations Telecommunication Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=121767 |
| work_keys_str_mv | AT strousekareng customercenteredtelecommunicationsservicesmarketing |